Leap into prosperity this CNY 💰     Get an $88 head start to growing your wealth.

Leap into prosperity this CNY 💰Get an $88 head-start to growing your wealth.

Brand Marketing Lead (Hong Kong)

Marketing | Hong Kong

About us

Endowus is Asia’s leading fee-only digital wealth platform. Licensed by the Monetary Authority of Singapore (MAS) and Hong Kong Securities & Futures Commission (SFC), Endowus is the first digital advisor in the region to span both private wealth (Cash) and public pension savings (CPF & SRS in Singapore), helping all investors grow their money with expert advice, institutional access to financial solutions, low and fair fees, and a delightful personalised digital wealth experience.

Our clients entrust us with a responsibility that goes far beyond technology or financial markets - they entrust us with their wealth - their livelihoods and ambitions of a better future for themselves and their loved ones. Our mission is clear: help people invest better so they can live easier today, and better tomorrow.

The people you will work with

The team has deep domain knowledge in finance and technology, bringing together decades of experience at Morgan Stanley, Amazon, JPMorgan, UBS, Goldman Sachs, Blackstone, Vanguard, ANT, Fidelity, McKinsey, Grab, ByteDance, and many others. See our leadership team here. We practise inclusion and treasure our diversity in background and experience. A diverse team is our biggest asset and we look for people who share our belief in Endowus’ clear mission.‍

Investors, recognition, licensing

Endowus is backed by global leading strategic and venture capital investors including UBS, SoftBank Ventures Asia, Lightspeed Venture Partners, Samsung Ventures, Prosus Ventures, EDBI, ZVC, Singtel Innov8.

Endowus’ leadership and growth have been recognised by the industry and it has attained numerous awards including Singapore’s Rising Star and Fintech Innovation in Asset Management, CEO of the Year, CIO of the Year (Asia Asset Management’s Best of the Best Awards 2022), Singapore’s Fintech Startup of the Year (The Asset Triple A Digital Awards 2022), LinkedIn Top Start-ups 2021, Forbes Asia 100 to Watch, WealthTech of the Year (Asia FinTech Awards 2022), Top 15 Singapore’s Best Workplaces Award and Top 100 Asia’s Best Workplaces Award 2022 (Great Place to Work).

The roles and responsibilities will include the following:

  • Be responsible for mapping out innovative, creative strategies and solutions to drive top of mind awareness for the Endowus brand in Hong Kong across the full range of marketing channels
  • Deliver on brand performance and lead all areas of the strategically-aligned creative process including concept development, writing, art direction, design and production
  • Formulate a consistent and coherent approach to creation of financial content to drive literacy through to competency, as well as thought leadership
  • Co-manage social media and work with PR team to extend brand outreach via organic owned channels
  • Together with performance marketing team, create a repository of ad sets to be optimized to different needs from awareness to conversion campaigns
  • Work with external agencies (i.e., graphic designers, creative agencies, experiential agencies, etc.) as required, to visualise and bring ideas to life through implementation
  • Engage and collaborate with teams across other functions; be capable of working effectively in groups, while ensuring all work is outstandingly creative and meets all brand objectives, while providing clear support and communication to relevant stakeholders on all current initiatives
  • Orchestrate cross-channel executions from digital to OOH implementations effectively with experience in budget management
  • Employ analytical and data-driven decisions to support brand growth and KPI achievements through collaboration with growth team

Requirements & qualifications

  • Knowledge and keen interest in personal finance and investing topics will be a plus
  • A bachelor’s degree, and more than 6 years of relevant work experience
  • Experience in using design software such as Adobe Photoshop, Illustrator, InDesign, After Effects, Premiere Pro/Final Cut is a plus
  • Experience in using Figma is a plus
  • Strong design thinking, problem solving and communication skills
  • Understanding of digital marketing channels including Google, Meta, LinkedIn,YouTube and others
  • As projects may come from different teams (not just the Marketing Team) with competing deadlines, it is essential to be able to collaborate with and manage internal and external stakeholders (both from Singapore and within Hong Kong)
  • Organised, meticulous and self-driven, with good time management skills, a strong sense of ownership and great attention to detail

Benefits & perks

  • Stock options in a fast growing company *
  • Employee discount for investing at Endowus
  • Flexible working hours and locations so you can live life and your best work - you are trusted to be responsible
  • Competitive Staff Benefits; Annual leave, Life & Medical Insurance, Flexible Benefits Allowance *
  • Office Productivity Equipment; Omnidesk Standing Desk & Ergonomic Chairs, Dell UltraSharp USB Type-C Monitor, high-end computer peripherals
  • Choice of latest Apple or PC equipment
  • Additional S$250 /HKD 1450 budget for your favourite hardware to boost productivity *
Note: * is only applicable to Full-Time employees

How to apply
Everyone can be an Endowus client. If you are not yet a client, please create an account to understand our services and technology, and can see if our mission is something that aligns with your personal beliefs. We value your feedback on our product and will ask you for your insights throughout the interview process. 
  • Email subject: [Role you are applying for], [Your name]
  • Attach your CV
  • Content portfolio — Original content creation (English and Traditional Chinese), translation (English to Traditional Chinese), any marketing/social media samples
  • Cover letter in body of your email
  • Requirement for credit bearing
  • Notice period (if any)
  • Current location
  • Visa assistance for role location? (Y/N)
Go to our Linkedin Job Post and apply via your LinkedIn profile and attach your resume