Content Marketing Senior Associate / Manager

The people you will work with

The team has deep domain knowledge in finance and technology, bringing together decades of experience at tech companies and financial institutions. We practise inclusion and treasure our diversity in background and experience. A diverse team is our biggest asset and we look for people who share our belief in Endowus' clear mission.‍

As a Content Marketing Senior Associate / Manager, you will be part of the Marketing team. In your role, you will use text, visuals, and videos, to angle investing and personal finance tips that would point the audience to our value proposition.

You will demonstrate how you can effectively distribute and manage engaging content through digital platforms to drive audience engagement and consideration. This translates to planning and creating engaging financial content for consumers with varying degrees of financial literacy, measuring the outcomes and then acting on these metrics. In developing timely and engaging content, you will articulate what Endowus stands for, elevating our thought leadership standing in the industry while keeping a close pulse on industry trends and happenings.

You will also play a key role in broader marketing efforts to support regular product launches and strategic announcements. You will contribute significantly in cementing the market position of Endowus as a leading digital wealth platform in Hong Kong.
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Roles & Responsibilities

• Scope, write, and edit text and visual content for Endowus Insights and where relevant, repackage such content for in-app engagement cards and social media
• Copywriting for ads
• Coordinate regularly with the Investment Office and the Client Experience team to develop and publish content for client engagement
• Curate and publish regular newsletters that are seasonally relevant and engaging
• Compose storyboards to execute on short / long video content
• Organise and execute regular Endowus webinars, events, and live video content
• Provide post-production edits for both recorded and live video content
• Work with affiliates on an ad-hoc basis to drive paid content
• News/Headlines monitoring to determine trending topics and content approaches
• Coordinate regularly with Endowus Singapore to translate/adapt and repackage relevant content as required
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Requirements & Qualifications

• Bachelor’s degree or above, with at least 5 years of relevant experience
• Demonstrated skills in writing and editing content across relevant platforms and media
• Excellent command of the Chinese language (Traditional Chinese) with a strong command of written and spoken English
• Meticulous with a strong attention to detail for copy-editing/writing
• Strong communication and presentation skills
• Analytical skills in using data to refine content approaches
• Effective time management skills
• Self-motivated team player, with strong initiative and a growth mindset
• Conversant with Search Engine Optimisation (SEO) and leveraging tools such as SEMrush and SearchMetrics to aid content research as well as complement paid search initiatives
• An interest and understanding in investing and personal finance will be a strong plus