Performance Marketing Specialist (Google/PPC)

Marketing Team | Singapore

About us

Endowus is Asia’s leading fee-only wealth platform. Headquartered in Singapore, we are the first digital advisor to span both private wealth and public pension savings (CPF & SRS), helping everyone grow all their money with expert advice, institutional access to financial solutions, low & fair fees, and a delightful personalised digital wealth experience. 

Our clients entrust us with a responsibility that goes far beyond technology or financial markets - they entrust us with their wealth - their livelihoods and ambitions of a better future for themselves and their loved ones. Our mission is clear: help people invest better so they can live easier today, and better tomorrow. 

The people you will work with

The team has deep domain knowledge in finance and technology, bringing together decades of experience at Goldman Sachs, Morgan Stanley, UBS, Credit Suisse, The Blackstone Group, AQR, Grab, Dropbox, Lyft, Redmart, Carousell, Bytedance, Grab, Kakao, Alibaba, and more. See our leadership team here. We treasure our diversity in background and experience, and we look for people who share our belief in our clear mission.  

Investors, recognition, licensing

Endowus is backed by UBS, Samsung Ventures, Singtel Innov8, and global leading venture capital firms Lightspeed Venture Partners and SoftBank Ventures Asia.

Endowus has been recognised by the industry with the following awards: Singapore’s Rising Star and Fintech Innovation (Asia Asset Management’s Best of the Best Awards 2021), and WealthTech of the Year (Asia FinTech Awards 2021).

Endowus is licensed by the Monetary Authority of Singapore (MAS).

About this role; responsibilities & ownership

  • Responsible for all tasks related to PPC campaigns including keyword research, conversion rates, bidding strategy, budget optimization, call to action, ad copy and campaign management
  • Data analysis and tracking via Google Tag Manager and Analytics
  • Generate marketing reports with data-driven recommendations
  • Design and conduct A/B tests, collect and analyze data٫ identify trends and insights
  • Expand audience reach through channel explorations and adoption
  • Optimise Google campaigns tied to improvement of landing page experience and conversion rates
  • Maintain knowledge of industry news including best practices
  • Be the in-house expert on all PPC related matters

Requirements & qualifications

  • A strong desire to learn, grow and collaborate to build a meaningful enterprise in solving for the biggest pain points in investing and wealth by leveraging technology
  • In-depth understanding of Google Ad Suite (SEM, GDN, UAC, etc) and familiarity with DSPs
  • Self-motivated, diligent, collaborative and uplifting team player with a hunger to learn, contribute and take ownership
  • Strong analytical skills, attention to details and clarity of thoughts. Candidate should have a comprehensive understanding of the marketing funnel  
  • Knowledge of SEO is a strong plus
  • Minimum 1-year Google Ads experience and DSP management OR 1-year experience in a digital agency environment
  • Relevant Google Ads certifications is a strong plus
  • Work experience in marketing roles in the technology and/or financial services industry is a plus
  • Candidates should be fluent in both spoken and written English
  • Adept at Microsoft Office Powerpoint and Word, with proficient Excel skills

Benefits & perks

  • Stock options in a fast growing company *
  • Flexible working hours and locations so you can live life and your best work - you are trusted to be responsible
  • Medical insurance (with dental!) *
  • The opportunity to work with smart, curious, deeply caring people
  • We care about your health and productivity: 
    - Omnidesk Standing Desk
    - 32 inch or 42 inch 4K Dell UltraSharp USB Type-C Monitor
    - Multiple-choices of high-end mechanical keyboards, mouses and ergonomic chairs
    - Apple/PC equipment
    - S$250 budget for your favourite hardware to boost productivity *
    - S$20 budget for weekly team lunch
    - Regular team outings (before COVID-19)
  • Employee discount for investing at Endowus; All the investment advice and help you may ever need (books, reports, access to investment professionals)
  • Market competitive total compensation package
  • A shelf full of books from Personal Finance to Software Engineering
  • Awesome office view and cosy environment at 158 Cecil Street (ex-Airbnb Office) yet everyone works hard
Note: * is only applicable to Full-Time employees

How to apply

Everyone can be an Endowus client. If you are not yet a client, please create an account to understand our services and technology, and can see if our mission is something that aligns with your personal beliefs. We value your feedback on our product and will ask you for your insights throughout the interview process. 

To apply email careers@endowus.com with the following details:

  • Email subject: [Role you are applying for], [Your name]
  • Attach your CV
  • Cover letter in body of your email
  • Desired salary/package
  • Notice period (if any)
  • Current location
  • Visa assistance for role location? (Y/N)