Grace Chiang

Grace is the Head of Brand, PR & Communications at Endowus, Asia’s leading digital wealth platform. With close to 20 years of experience in both the private and public sectors, Grace has taken on various regional and global marketing and communications roles in fast-moving industries, with technology as the mainstay. 

Grace first joined Endowus as the firm’s first communications hire, and expanded her role in 2023 to include the brand remit. In her current role, Grace focuses on deepening the awareness of and affinity for the Endowus brand. The key USPs of Endowus – expert advice, great access to great products at a low, fair cost – are embedded in all of Endowus’ messaging, one that seeks to resonate with clients across wealth bands. Today, she has oversight over brand marketing & campaigns, financial communications, consumer PR, employee branding, internal communications, crisis communications & issues management, KOL marketing, and thought-leadership building. 

Prior to her current role with Endowus, Grace was the Public Relations Lead at Grab, spearheading communications strategy and reputation building for the superapp’s financial services, mobility and deliveries business verticals in Singapore. Before Grab, Grace was the first communications and digital hire for SGInnovate, a venture capital firm with over 80 deep tech companies in its portfolio, winning several notable industry awards as she led brand and reputation building initiatives. Grace had also held various PR and marketing positions at Adidas, DOCOMO and IMDA.

Grace is an MAS-licensed representative, and a graduate of Nanyang Technological University’s Wee Kim Wee School of Communication and Information. Over the years, she has cultivated a keen interest in impact investing and sustainability issues affecting corporations and countries, and has an advanced certificate in sustainability and sustainable business from the Singapore Management University.