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Samuel Rhee
Endowus Group Chairman &
Chief Investment Officer
Chief Investment Officer
Former CEO & CIO of
Morgan Stanley Investment
Management in Asia
Morgan Stanley Investment
Management in Asia
Better wealth management, for all of us.
Better wealth management,
for all of us.
Total client alignment, no more sales charges, access to top-tier funds, and personalised advice.
backed by the best in the business
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Samuel Rhee
Endowus Chairman & Chief Investment Officer
Former CEO & CIO of Morgan Stanley Investment Management in Asia
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Online Investing
Investing strategies to grow your wealth.
100+ top-performing investment strategies managed by global leading fund managers, curated by our team to meet your goals.
Start investing
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Retail and Professional Investors*
Private Wealth
A dedicated advisor and greater market access.
An expert advisor to partner with you to reach your goals, and exclusive access to top-tier private market and hedge fund strategies.
Speak to our wealth experts
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Professional Investors* only
Access top funds from top managers, curated for you.
Through our SMART+ framework, the Endowus Investment Office screens for Best-In-Class Funds with proven track records across asset classes and strategies. From money market to fixed income to equities to passive indexing to global macro to private equity to hedge funds, we’ve got you covered. Find the full list of available funds here.
Find out more about private market, hedge fund and alternative strategies managed by global leaders here.

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The team behind your money.
Founded to solve our own wealth experience, the team today is over 150 people with decades of experience from leading financial institutions and technology companies including Morgan Stanley, UBS, Goldman Sachs, Vanguard, Dimensional, AQR, Fidelity, Alphabet, McKinsey, Grab, Amazon, ANT Financial and more.
How Endowus makes a difference for you.
Curated by experts
All funds undergo a strict, institutional-grade screening process that is rigorous, thorough, and continuous.
Our SMART+ strategy
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Access the world's top investors
Institutional, low cost access to Best-In-Class fund managers with expertise, scale, and real proven track records.
Our investment funds list
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Low, fair fees
No sales charges. No transaction fees. 100% Cashback on trailer fees. A low, all-in, transparent Endowus Fee.
Our pricing
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As featured in
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“... aims to become leading
automated adviser in Asia”
automated adviser in Asia”
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“... the ambition to define the
future of wealth management”
future of wealth management”
US$4B+
Group Client Assets
as of November 2022
as of November 2022
US$40M+
Clients Cost Savings
estimated per year
estimated per year
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“... brought transformational
changes to the industry”
changes to the industry”
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“... a new and better wealth
management experience”
management experience”
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“... aims to become leading automated adviser in Asia”

“... the ambition to define the future of wealth management”
US$4B+
Assets Under Management as of November 2022
US$40M+
Clients Cost Savings
estimated per year
estimated per year
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“... brought transformational
changes to the industry”
changes to the industry”
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“... a new and better wealth management experience”
Investing, for everyone.
Everyone deserves a better way to invest for their future: better advice, better products and lower cost.
Head of Hong Kong
Partnered with

We partner with HSBC, where all your deposits are kept in a HSBC Client Money Account. The funds here are then used for the sole purpose of growing your investments, and kept separate from Endowus at every step of the way.
Find out more
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With over
US$4,000,000,
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in client assets and counting
*As of 31 December 2022. Represents Endowus Group combined assets.
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Get early access, investment insights, and HK$100,000 advised free for 6 months (limited slots)*
*T&Cs apply