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Samuel Rhee
Chief Investment Officer
Morgan Stanley Investment
Management in Asia
Invest better.
Institutional fund access, personalised advice, and low, fair fees â now unlocked for everyone.
in Asset Management
of the Best Awards 2022
Samuel Rhee
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Top funds from top managers
No sales charges &Â 100% Cashback on trailer fees
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Effortless, expert investing for everyone.
Curated by experts
All funds undergo a strict, institutional-grade screening process that is rigorous, thorough, and continuous.
Invest like the worldâs top investors
Institutional, low cost access to best-in-class fund managers with expertise, scale, and real proven track records.
Low, fair fees
No sales charges. No transaction fees. 100% Cashback on trailer fees. A low, all-in, transparent Endowus Fee.
As featured in
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Backed by the best in the business
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Leadership
Steffanie Yuen
Steffanie is responsible for establishing and leading Endowusâ presence in Hong Kong, Endowusâ first regional expansion. This includes positioning Endowus as an essential partner for wealth planning and to boost retirement adequacy in Hong Kong.Â
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Before joining Endowus, Steffanie was Managing Director at Value Partners, the largest home-grown fund house in Hong Kong. Before that, she was Business Development and Strategic Partnerships Director at Alibaba's fintech affiliate Ant Group. Steffanie is also currently Co-Chair of the WealthTech & InvestTech Committee of the Fintech Association of Hong Kong.
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Samuel Rhee
Sam heads the Group Investment Office and is also responsible for the Groupâs asset allocation and investment selection across all offerings. He is a firm believer that individuals should have access to the same knowledge and resources that are made available to institutional investors. He has focused his time on building Endowus as a holistic wealth platform that can make investing and smart financial planning easy and painless.
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Gregory Van
Greg is passionate about making investing accessible and at the lowest achievable cost for all investors. As CEO, he is responsible for driving the companyâs growth and strategic execution. He started his career in investment banking at UBS, advising and fundraising for private equity and venture capital firms in the Asia Pacific region. Greg then joined Grab in its early days and was part of the pioneer team that launched the firmâs digital payments services across Southeast Asia.
Sin Ting So
Sin Ting leverages her extensive experience to deliver the best digital customer experience for all investors. Prior to Endowus, Sin Ting had spent close to a decade in the wealth management industry at leading banks in Hong Kong and Singapore, including Morgan Stanley and Nomura. She hopes to spread financial literacy and enable investors to make informed decisions about their own financial future.
Our solutions
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SMART+ Investing
Endowus is unique because we only use best-in-class funds as building blocks for all portfolios. We select these funds by implementing a strict, institutional-grade screening process that is rigorous, thorough, and continuous â we call this SMART+.
Head of Hong Kong
Endowus
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Expert investing, now for everyone
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Endowus is the first digital wealth management platform in Hong Kong that does not accept trailer fees or commissions.
Endowus aims provide its Hong Kong clients with an enhanced and never-before wealth management experience.
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Endowus has obtained the licenses for Type 1, Type 4 and Type 9 businesses from the Hong Kong Securities and Futures Commission.
Digital wealth platform Endowus has secured investments from UBS Group AG, Samsung Ventures and Singtel Innov8 to fuel expansion.
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