Samuel Rhee

Endowus Group Chairman &
Chief Investment Officer
Former CEO & CIO of
Morgan Stanley Investment
Management in Asia

Better wealth management, for all of us.

Better wealth management,
for all of us.

Total client alignment, no more sales charges, access to top-tier funds, and personalised advice.

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Licensed & regulated by
Securities and Futures Commission of Hong Kong (SFC)
CE NO. bqr225
Awarded
Best Digital Wealth Management Experience
The Asset Triple A Digital Awards and
Asia Asset Management Best of the Best Awards
Partnered with
backed by the best in the business

Samuel Rhee

Endowus Chairman & Chief Investment Officer
Former CEO & CIO of Morgan Stanley Investment Management in Asia
licensed & regulated by
Securities and Futures Commission of Hong Kong (SFC)
CE NO. BQR225
awarded
Best Digital Wealth Management Experience
Online Investing

Investing strategies to grow your wealth.

100+ top-performing investment strategies managed by global leading fund managers, curated by our team to meet your goals.
Start investing
Retail and Professional Investors*
Private Wealth

A dedicated advisor and greater market access.

An expert advisor to partner with you to reach your goals, and exclusive access to top-tier private market and hedge fund strategies.
Speak to our wealth experts
Professional Investors* only

Access top funds from top managers, curated for you.

Through our SMART+ framework, the Endowus Investment Office screens for Best-In-Class Funds with proven track records across asset classes and strategies. From money market to fixed income to equities to passive indexing to global macro to private equity to hedge funds, we’ve got you covered. Find the full list of available funds here.

Find out more about private market, hedge fund and alternative strategies managed by global leaders here.

The team behind your money.

Founded to solve our own wealth experience, the team today is over 150 people with decades of experience from leading financial institutions and technology companies including Morgan Stanley, UBS, Goldman Sachs, Vanguard, Dimensional, AQR, Fidelity, Alphabet, McKinsey, Grab, Amazon, ANT Financial and more.

Steffanie Yuen

Head of Hong Kong

Steffanie is responsible for establishing and leading Endowus’ presence in Hong Kong, Endowus’ first regional expansion. This includes positioning Endowus as an essential partner for wealth planning and to boost retirement adequacy in Hong Kong. She has experience across fintech, wealth management and investment banking industries across Asia, before joining Endowus her last role Managing Director at Value Partners.

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Samuel Rhee

Chairman & Chief Investment Officer

Sam heads the Endowus Group Investment Office and is responsible for the company’s asset allocation and investment selection across all offerings. He is a firm believer that individuals should have access to the same knowledge and resources that are made available to institutional investors. Under his leadership, Endowus solves the biggest generational challenge of retirement adequacy by providing every investor with good advice, access to great products, at low, fair and transparent costs.

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Gregory Van

CEO

Greg is passionate about making investing accessible and at the lowest achievable cost for all investors. As CEO, he is responsible for driving the company’s growth and strategic execution. He started his career in investment banking at UBS, advising and fundraising for private equity and venture capital firms in the Asia Pacific region. Greg then joined Grab in its early days and was part of the pioneer team that launched the firm’s digital payments services across Southeast Asia.

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Sin Ting So

Chief Client Officer

Sin Ting leverages her extensive experience to deliver the best of investing for all clients to achieve financial freedom. Prior to Endowus, Sin Ting had spent more than 15 years in the wealth management industry at leading banks in Hong Kong and Singapore, including Morgan Stanley and Nomura. She hopes to empower more people with the right knowledge and enable investors to make informed decisions about their own financial future.

Read more

Steffanie Yuen

Head of Hong Kong

Steffanie is responsible for establishing and leading Endowus’ presence in Hong Kong, Endowus’ first regional expansion. This includes positioning Endowus as an essential partner for wealth planning and to boost retirement adequacy in Hong Kong. She has experience across fintech, wealth management and investment banking industries across Asia, before joining Endowus her last role Managing Director at Value Partners.

Read more

Samuel Rhee

Chairman & Chief Investment Officer

Sam heads the Endowus Group Investment Office and is responsible for the company’s asset allocation and investment selection across all offerings. He is a firm believer that individuals should have access to the same knowledge and resources that are made available to institutional investors. Under his leadership, Endowus solves the biggest generational challenge of retirement adequacy by providing every investor with good advice, access to great products, at low, fair and transparent costs.

Read more

Gregory Van

CEO

Greg is passionate about making investing accessible and at the lowest achievable cost for all investors. As CEO, he is responsible for driving the company’s growth and strategic execution. He started his career in investment banking at UBS, advising and fundraising for private equity and venture capital firms in the Asia Pacific region. Greg then joined Grab in its early days and was part of the pioneer team that launched the firm’s digital payments services across Southeast Asia.

Read more

Sin Ting So

Chief Client Officer

Sin Ting leverages her extensive experience to deliver the best of investing for all clients to achieve financial freedom. Prior to Endowus, Sin Ting had spent more than 15 years in the wealth management industry at leading banks in Hong Kong and Singapore, including Morgan Stanley and Nomura. She hopes to empower more people with the right knowledge and enable investors to make informed decisions about their own financial future.

Read more

As featured in

“... aims to become leading
automated adviser in Asia”
“... the ambition to define the
future of wealth management”

US$4B+

Group Client Assets
as of November 2022

US$40M+

Clients Cost Savings
estimated per year
“... brought transformational
changes to the industry”
“... a new and better wealth
management experience”
“... aims to become leading automated adviser in Asia”
“... the ambition to define the future of wealth management”

US$4B+

Assets Under Management as of November 2022

US$40M+

Clients Cost Savings
estimated per year
“... brought transformational
changes to the industry”
“... a new and better wealth management experience”

Investing, for everyone.

Everyone deserves a better way to invest for their future: better advice, better products and lower cost.

Steffanie Yuen
Head of Hong Kong

With over

US$4,000,000,

in client assets and counting

*As of 31 December 2022. Represents Endowus Group combined assets.