Samuel Rhee

Endowus Group Chairman &
Chief Investment Officer
Former CEO & CIO of
Morgan Stanley Investment
Management in Asia

Invest better.

Institutional fund access, personalised advice, and low, fair fees – now unlocked for everyone.

licensed & regulated by
Securities and Futures Commission of Hong Kong (SFC)
CE NO. BQR225
awarded
WealthTech of the Year
Singapore’s Fintech Innovation
in Asset Management
Asia Asset Management’s Best
of the Best Awards 2022

Samuel Rhee

Endowus Chairman & Chief Investment Officer
Former CEO & CIO of Morgan Stanley Investment Management in Asia
licensed & regulated by
Securities and Futures Commission of Hong Kong (SFC)
CE NO. BQR225
awarded
WealthTech of the Year
Singapore’s Fintech Innovation in Asset Management
Asia Asset Management’s Best of the Best Awards 2022

Top funds from top managers

Effortless, expert investing for everyone.

Curated by experts

All funds undergo a strict, institutional-grade screening process that is rigorous, thorough, and continuous.

Invest like the world’s top investors

Institutional, low cost access to best-in-class fund managers with expertise, scale, and real proven track records.

Low, fair fees

No sales charges. No transaction fees. 100% Cashback on trailer fees. A low, all-in, transparent Endowus Fee.

As featured in

Backed by the best in the business

Leadership

Steffanie Yuen

Head of Hong Kong

Steffanie is responsible for establishing and leading Endowus’ presence in Hong Kong, Endowus’ first regional expansion. This includes positioning Endowus as an essential partner for wealth planning and to boost retirement adequacy in Hong Kong. 

Before joining Endowus, Steffanie was Managing Director at Value Partners, the largest home-grown fund house in Hong Kong. Before that, she was Business Development and Strategic Partnerships Director at Alibaba's fintech affiliate Ant Group. Steffanie is also currently Co-Chair of the WealthTech & InvestTech Committee of the Fintech Association of Hong Kong.

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Samuel Rhee

Group Chairman & Chief Investment Officer

Sam heads the Group Investment Office and is also responsible for the Group’s asset allocation and investment selection across all offerings. He is a firm believer that individuals should have access to the same knowledge and resources that are made available to institutional investors. He has focused his time on building Endowus as a holistic wealth platform that can make investing and smart financial planning easy and painless.

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Gregory Van

Chief Executive Officer

Greg is passionate about making investing accessible and at the lowest achievable cost for all investors. As CEO, he is responsible for driving the company’s growth and strategic execution. He started his career in investment banking at UBS, advising and fundraising for private equity and venture capital firms in the Asia Pacific region. Greg then joined Grab in its early days and was part of the pioneer team that launched the firm’s digital payments services across Southeast Asia.

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Sin Ting So

Chief Client Officer

Sin Ting leverages her extensive experience to deliver the best digital customer experience for all investors. Prior to Endowus, Sin Ting had spent close to a decade in the wealth management industry at leading banks in Hong Kong and Singapore, including Morgan Stanley and Nomura. She hopes to spread financial literacy and enable investors to make informed decisions about their own financial future.

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Our solutions

Fund Smart
A lower cost way to buy your favourite funds, get exclusive fund access, or build your own investment portfolios. Fund Smart is the smarter way to invest.
Alternative Investments
Pick from only the top institutional alternative strategies across private equity, private credit, private real estate, quant, hedge funds, absolute return, market neutral, and more.

SMART+ Investing

Endowus is unique because we only use best-in-class funds as building blocks for all portfolios. We select these funds by implementing a strict, institutional-grade screening process that is rigorous, thorough, and continuous — we call this SMART+.

Steffanie Yuen
Head of Hong Kong
Endowus
Learn about our SMART+ Strategy

Expert investing, now for everyone

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Steffanie Yuen
Head of Hong Kong