Endowus partnered with Twilio to enhance platform security and protect its 250,000+ clients in Singapore and Hong Kong. Twilio Verify adds SMS and WhatsApp OTP authentication to prevent bot sign-ups and fraud, while Fraud Guard detects suspicious activity early. Since implementation, Endowus has achieved a 98% WhatsApp verification success rate and minimized false positives. Deepak Sarda, Endowus’ Chief Technology Officer, emphasised the firm's commitment to safeguarding client data and ensuring secure transactions.

Endowus Hong Kong saw strong capital inflows in early 2025, continuing January’s momentum. Clients favour a “barbell” investment strategy, balancing conservative assets like bonds with alternative investments. While there is limited demand for Hong Kong stock-focused funds, the industry remains optimistic about tech fund launches. Endowus also sees strong interest in fixed-income products and is increasing investment education efforts for women in Hong Kong.

According to Endowus' 2023 Wealth Insights Report, 45% of women seek third-party financial advice, compared to 28% of men, reflecting a more deliberate approach to investing. By fostering financial transparency, setting shared goals, and prioritising long-term investments, couples can strengthen their financial security. Women, who typically live longer but save less for retirement, should focus on building wealth early to ensure long-term independence and stability.

Endowus strengthened its Hong Kong leadership with key appointments Janet Hung as Head of Client Advisory in Hong Kong and Jasmine Chan as Investment Advisory Director. Endowus’ Chairman and Co-founder, Samuel Rhee, assumes the role of Group Chief Investment Officer, overseeing investments and strategy across the group. The firm’s strategic hires aim to bolster Endowus’ presence and growth in Asia.

Endowus will increase investment in AI applications to enhance wealth management services, leveraging Hong Kong’s AI policy for industry growth. Steffanie Yuen, Endowus’ Head of Hong Kong, highlighted AI’s role in analyzing client risk tolerance and investment goals, improving efficiency without replacing human advisors. The company plans to expand private market investment options while lowering entry barriers. Following a new funding round in January 2025, Endowus aims for double-digit AUM growth across Hong Kong and Singapore.

Endowus rolls out fixed-rate savings offering (20 Feb 2025) Endowus launched Fixed-Rate Savings (FRS) in Hong Kong, offering USD time deposit rates of up to 4.03% per annum with tenors of 1, 3, and 6 months. The service requires a minimum deposit of $10,000, has no additional conditions, and will waive the 0.10% fee until April. Recognizing that some investors have different goals and risk appetites when selecting investment options, Endowus designed FRS as a hassle-free solution to earn fixed returns on idle funds.

Endowus launched Endowus Fixed-Rate Savings in Hong Kong, offering competitive USD time deposit rates of up to 4.03% with flexible short-term tenor options (1/3/6 months). Endowus Hong Kong helps investors secure competitive interest rates amid global market volatility, eliminating the fuss of moving funds between platforms.

Speaking with South China Morning Post, Steffanie Yuen, Endowus’ Head of Hong Kong, shared her insights on the growing demand for wealth management professionals. She highlights that wealth management is an emerging sector with strong career prospects, attracting professionals looking to transition into the field. She emphasizes that the role of investment advisers requires interpersonal connections and cannot be replaced by artificial intelligence, as professionals are needed to provide tailored asset allocation strategies for clients.

Steffanie Yuen, Head of Hong Kong at Endowus highlighted three major trends to focus on for 2025: global economic growth, policy uncertainty, and the rise of artificial intelligence. Investors should stay sharp and flexible, maintaining a diversified portfolio that balances growth and risk, while being patient and disciplined in their investment approach.

Hugh Chung, Chief Investment Officer at Endowus, was on the The Close podcast to discuss the market outlook for 2025. He noted that while tech stocks and bitcoin drove returns in 2024, considering risk-adjusted returns when assessing sectors with strong performance is crucial.

Hugh Chung, Chief Investment Officer at Endowus discussed Trump’s tariff policies, explaining that the implementation has been measured and that the market has already priced in his public statements on tariffs. Hugh also discussed DeepSeek’s impact on the markets, emphasising the need for portfolio diversification. Lastly, Hugh shared his thoughts on India’s budget and economy.

Endowus grew client assets sevenfold to US$7 billion by September 2024, driven by increasing demand for private market investments. Alternatives exposure tripled in six months as the firm partnered with leading asset managers like Ares, Carlyle, and KKR to offer evergreen private credit and real asset products. Investors committed an additional US$17.5 million, bringing its Series C funding to US$52.5 million. By bypassing local feeder funds, Endowus lowers costs and provides direct access to US master funds. Endowus plans to focus on Hong Kong over the next 12 months and in the future, expand into high-wealth markets such as Taiwan, South Korea, Japan, and Australia.