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Endowus Fund Smart

Invest in top-rated funds at low cost

0% sales fees, 100% Cashback on trailer fees

No sales charges. No transaction fees. All trailer fees rebated. Only a low, all-in, transparent Endowus Fee.

Picked by experts, managed by experts

Every fund is carefully screened by the Endowus Investment Office for performance, cost, investment process, and more.

50+ top global fund managers

We partner with the world’s leading fund managers to bring their experience, performance, and expertise to your portfolios.
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Investment ideas to get you started

Funds with the largest fund-level new inflow globally in Q1 2023(January 2023 to March 2023). Source: Endowus Research, Morningstar.
Based on net yield, after reflecting Endowus Fee and any trailer fee rebate. Data is updated as of 31 October 2023.

Looking for what's popular? Here are some of our top income funds.

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Not sure how to start? Choose from our expertly designed model portfolios

Our model portfolios are designed by the Endowus Investment Office for your unique investment needs. What’s more, you can further customise these portfolios to your specific wealth needs and tolerance by altering the asset allocation or underlying funds.
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*Top picks are mutual funds that have the highest cumulative amounts invested on the Fund Smart platform. Updated quarterly (last updated: April 2023)
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*Top picks are mutual funds that have the highest cumulative amounts invested on the Fund Smart platform. Updated quarterly (last updated: April 2023)
Learn more
*Top picks are mutual funds that have the highest cumulative amounts invested on the Fund Smart platform. Updated quarterly (last updated: April 2023)
Learn more
*Top picks are mutual funds that have the highest cumulative amounts invested on the Fund Smart platform. Updated quarterly (last updated: April 2023)
Learn more
*Top picks are mutual funds that have the highest cumulative amounts invested on the Fund Smart platform. Updated quarterly (last updated: April 2023)
Learn more
*Top picks are mutual funds that have the highest cumulative amounts invested on the Fund Smart platform. Updated quarterly (last updated: April 2023)

Frequently asked questions

How do I start investing with Endowus Fund Smart?

1) Simply log in to your Endowus account.

2) Select "Add goal" and follow the instructions.

How do I choose the right funds on Endowus Fund Smart?
If you need a little help, please schedule a call with one of our licensed client advisors here.
What are the Fees for Endowus Fund Smart?

Endowus Fund Smart provides access to institutional shares class funds where available, which is usually the lowest fee share class with no trailer fees embedded. These have traditionally only been available to the largest investors such as insurance or pension funds, or ultra-high net worth investors, but are available to everyone via Endowus.

If the institutional share class funds are not available, we will use retail share class funds and Endowus will give a 100% Cashback on trailer fees, so that the all-in cost for investing in these funds will be significantly lowered. We charge an all-in Endowus Fee based on the value of assets you hold with Endowus, and there are no additional upfront sales charges or brokerage/transaction/custodian fees.

For the Fund Smart platform, the Endowus Fee depends on the investment objective, investment amount, and portfolio type of your goals, which are 0.10% per annum for short-term cash management and up to 0.40% per annum for general strategies in single funds, charged quarterly on a pro-rata basis of the daily average investment value of your investments.

Note that Fund Fees (fund total expense ratio) are charged by the fund manager out of the underlying fund Net Asset Value (NAV).

What is the cost of Endowus versus popular fund platforms?

It is more transparent, and in most cases much lower cost, to invest and grow your wealth with Endowus than it would be to replicate your portfolio and similar services at a private bank, online "low cost, no fee" platform, or retail bank.

Endowus rebates 100% of trailer fees, and gives access to the institutional share class of funds, which typically are half the cost of a retail share class of the same fund. 

For example, when you buy the Fidelity Global Dividend Fund at a private bank or broker, you may be sold the retail share class, which has a total expense ratio of 1.88%, plus upfront sales charges  (typically 1-3%), plus additional custodian fees and advisory fees. This means that you may have a total cost of ownership in the first year of over 4%.

With Endowus, we access the institutional share class of the same fund, which has a total expense ratio of 1.03%, no sales fees, no transaction fees. For example, for an investment amount under HKD 20 million, the Endowus Fee is 0.40% per annum, meaning that the total cost is 1.43% per annum. Read here for more details on Endowus Fees.

Note: This chart is for illustrative purposes only, under no circumstances should any information in this chart be used or construed as an offer or a solicitation to buy or sell any investment products or to adopt any investment strategy. 

Can I use Endowus Fund Smart as a corporation or institutional investor?

Absolutely. We can onboard corporate entities onto the Endowus platform. Email us at institutional.hk@endowus.com to find out more.

Can I schedule a call with an SFC-licensed Endowus investment advisor?
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