Fund Smart Series: Curating the best-in-class funds
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Introducing Endowus Income 🎉
Passive income solutions, for every stage of life.
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Flagship >
Invest in a globally diversified portfolio for your long-term wealth.
IncomeUp >
Earn passive income through portfolios focused on dividends and stability.
EARN MORE WITH YOUR IDLE CASH
Fixed-Rate Savings >
Earn fixed returns on your idle cash. Find out more about the latest rates.
CashUp >
Maximise your cash with higher yields, with no lock ups and no limits.
Choose your funding source
Invest CPF >
37% of your income goes into CPF. Invest it to grow faster than 2.5% p.a.
Invest SRS >
Get tax relief with SRS contributions and invest them to grow beyond 0.05% p.a.
Invest Cash >
Explore ways to grow your cash from short-term needs to long-term wealth.
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Bespoke solutions for your corporate cash management.
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What we offer
EXCLUSIVE PRIVATE MARKET OPPORTUNITIES
View all portfolios
choose from expert advised portfolios
View all portfolios
Flagship >
IncomeUp >
Earn passive income through portfolios focused on dividends and stability.
earn more with your idle cash
View all portfolios
Fixed-Rate Savings >
Maximise your cash with higher yields, with no lock ups and no limits.
CashUp >
Maximise your cash with higher yields, with no lock ups and no limits.
Choose your funding source
Invest CPF >
37% of your income goes into CPF. Invest it to grow faster than 2.5% p.a.
Invest SRS >
Get tax relief with SRS contributions and invest them to grow beyond 0.05% p.a.
Invest Cash >
Explore ways to grow your cash from short-term needs to long-term wealth.
speak with an advisor
CORPORATE
Treasury Solutions
Bespoke solutions for your corporate cash management.
LEARN
Insights & Webinars
Latest news and insights on investing and personal finance.
Who we serve
Individuals
HNWs & Family Offices
Corporate & Institutions
Insights
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About Endowus
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Safety & Security
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Investing
Is uncertainty the new certainty? — Market Insights (July 2025)
An additional tariff extension between the US and China looms while the Endowus Investment Office comments on market trends and global performance in July.
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August 21, 2025
Articles
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Investing
When should you use benchmarks to evaluate your portfolio?
What are benchmarks, and when should you use them? Learn the uses of benchmarks in investing and other considerations when building or reviewing your portfolio.
Articles
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Investing
Lessons from golf for the astute investor
“No one will move your ball; no one is moving the course — you are in total control of implementing your game,” says Gregory Van, CEO of Endowus, as he reflects on the common ground between golf and investing.
Articles
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Investing
What role does private credit play in long-term portfolios?
What is private credit and how can it help diversify your investment portfolio? Read more for an expert overview of how it can benefit you long term.
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Investing
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Investing
Is uncertainty the new certainty? — Market Insights (July 2025)
An additional tariff extension between the US and China looms while the Endowus Investment Office comments on market trends and global performance in July.
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Articles
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Investing
When should you use benchmarks to evaluate your portfolio?
What are benchmarks, and when should you use them? Learn the uses of benchmarks in investing and other considerations when building or reviewing your portfolio.
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Webinars and Events
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Investing
In-Person Event: Fixed Income Outlook — Essential Guide to Income Investing with Barings
Join our exclusive in-person event on 2 September
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Articles
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Investing
Lessons from golf for the astute investor
“No one will move your ball; no one is moving the course — you are in total control of implementing your game,” says Gregory Van, CEO of Endowus, as he reflects on the common ground between golf and investing.
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Articles
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Investing
What role does private credit play in long-term portfolios?
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Articles
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Investing
New to alts? Here are 5 questions you’re probably asking
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Articles
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Investing
Markets are roaring back, which begs the question...
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Articles
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Investing
As global dynamics shift, where do opportunities lie? Fund manager views
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Investment Solutions
Webinars and Events
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Investment Solutions
Exclusive | Private Markets & Hedge Funds Access Unlocked
Join our in-person session to learn about accessing private markets & hedge funds through Endowus Private Wealth. Exclusive for Professional Investors only
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Articles
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Investment Solutions
Hong Kong fixed deposit and money market funds: Grow your idle cash (August 2025)
Explore optimal ways to grow your savings with flexible cash management solutions.
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Articles
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Investment Solutions
Endowus Fund Smart — Most Popular and Best Performing Funds of 1H 2025
Find out which funds were best performing in 1H 2025, as well as investors' favourites on Endowus Hong Kong.
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Articles
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Investment Solutions
Endowus HK Q2 2025 Portfolios Performance Review
Find out how the Flagship Portfolios, CashUp, IncomeUp, and Satellite portfolios held up against uncertainty in Q2 2025.
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Webinars and Events
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Investment Solutions
In-Person Event: Unlocking Opportunities in Infrastructure with Macquarie
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Articles
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Investment Solutions
Multi-currency investments are now available: AUD, CAD, EUR, and GBP
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Webinars and Events
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Investment Solutions
Webinar: A Conversation with Point72: Capturing Artificial Intelligence's High Growth Potential
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In-Person Event: Exclusive Evening with Carlyle US$400B+ Private Markets Giant
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Personal Finance
Articles
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Personal Finance
Is the ‘HK$1 million by 30’ goal still relevant?
Aiming for HK$1 million by 30 in Hong Kong? Learn the best strategies for saving and investing to achieve it.
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Articles
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Personal Finance
A banker’s diary: Why is it so hard to manage my own money?
With over a decade of experience in leading banks, Endowus’ Chief Client Officer, Sin Ting So, writes a story reflecting the struggles of bankers in managing their personal finances.
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Webinars and Events
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Personal Finance
In-Person Event: Personal Investing for Doctors & Lawyers
Join Endowus for an exclusive personal investing for doctors & lawyers on 27 August 2025 from 6:30-8pm
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Webinars and Events
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Personal Finance
In-Person Event | Endowus x Capital Group: NextGen Guide to Smart Investing
Join Endowus and Capital Group for an exclusive Investing 101 summer workshop for your children on 30 July 2025 from 3-6pm.
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Articles
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Personal Finance
Rewriting the rules: Challenging outdated notions of luck, risk, and gender
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Personal Finance
Invaluable lessons on money, as told by Endowus parents
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Articles
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Personal Finance
Warren Buffett’s Berkshire Hathaway sells stocks. Why is it not a template to copy?
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Articles
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Personal Finance
Tax guide 2025: calculation, allowances, and management tips
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Retirement
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Retirement
The science behind why we are bad at saving for retirement
Our minds are vulnerable to innate cognitive biases and psychological pitfalls when it comes to taking actions that will benefit us in the long term.
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Articles
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Retirement
How much do you need to retire in Hong Kong?
Retirement: Some Hongkongers dream of it, others dread it | Learn how much you need for your golden years and how to start planning now.
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Articles
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Retirement
MPF Must-knows: Consolidation and Tax-deductible Voluntary Contributions (TVC)
Simplify the management of your MPF account and enjoy additional tax benefits with TVC.
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Articles
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Retirement
Gen X, it’s not too late to start investing in your 40s
If you didn’t begin investing in your 20s or 30s, you may wonder if the investing ship has sailed. Fret not — here’s a guide for Gen X investors to get started.
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Articles
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Retirement
FIRE: Financial independence, retire early in Hong Kong
Find out about the types of FIRE and whether the FIRE movement is right for you.
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Articles
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Retirement
Why is legacy planning important for retirement?
Legacy planning is not just for the ultra-wealthy. Learn why it is important for everyone, and how it is done in Hong Kong.
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Articles
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Retirement
Why decumulation is useful as a retirement strategy
Besides planning how to grow our wealth, few think about how to draw down those funds when we retire. Learn why decumulation is a key retirement strategy.
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Articles
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Retirement
Plan for retirement with this simple checklist
Preparing early for our retirement years is important. Here's a basic checklist of what to keep in mind and how to start the planning process.
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About Endowus
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Investing
What is a robo advisor and why Endowus is different
Discover how Endowus stands out among robo-advisors like Stashaway, Syfe and Aqumon. Learn about Endowus’ unique approach with real advisors offering personalised support
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About Endowus
Wealth management conflicts of interest are failing investors. Here’s what’s needed
The 'fee-based' model – as pioneered in mature financial markets – encourages wealth managers to uphold their fiduciary responsibility, instead of chasing lucrative commissions.
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Articles
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About Endowus
4 New features on the Endowus platform
Explore eDDA, fund holdings transfer-in, automatic statement forwarding, and more new features on Endowus HK!
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Articles
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About Endowus
How your money and assets are kept safe and secured when investing through Endowus Hong Kong
Find out how Endowus keeps your money and assets safe and secured.
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Articles
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About Endowus
A letter from Endowus' Co-founders
A successful US$35M fundraise, a glimpse of the future, and a sincere Thank You. 成功融資3,500萬美元,衷心感謝一路有您,與您一起展望未來
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About Endowus
Choosing Endowus when investing in Hong Kong
Learn more about why investing with Endowus is special in Hong Kong, as we bring better investment advice, better products, and lower cost to everyone.
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About Endowus
Why invest through Endowus
What sets Endowus Hong Kong apart from other investment platforms? Access top-tier funds and personalised advice to grow your wealth at low and fair fees.
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Articles
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About Endowus
Introducing the Endowus HK team
Get to know the core team at Asia’s leading fund platform Endowus, as we expand to Hong Kong to bring better investment advice, better products, and lower cost to everyone.
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