Fund Smart Series: Curating the best-in-class funds
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Introducing Endowus Income 🎉
Passive income solutions, for every stage of life.
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ADVISED PORTFOLIOS FOR YOUR LIFE GOALS
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Flagship >
Invest in a globally diversified portfolio for your long-term wealth.
IncomeUp >
Earn passive income through portfolios focused on dividends and stability.
EARN MORE WITH YOUR IDLE CASH
Fixed-Rate Savings >
Earn fixed returns on your idle cash. Find out more about the latest rates.
CashUp >
Maximise your cash with higher yields, with no lock ups and no limits.
BUILD YOUR OWN PORTFOLIO WITH BEST-IN-CLASS FUNDS
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Hidden investment gems
Future-focused tech/AI Funds
Most popular funds
Passive Index
Private Markets & Hedge Funds
PI Only
View all 400+ funds >
Choose your funding source
Invest CPF >
37% of your income goes into CPF. Invest it to grow faster than 2.5% p.a.
Invest SRS >
Get tax relief with SRS contributions and invest them to grow beyond 0.05% p.a.
Invest Cash >
Explore ways to grow your cash from short-term needs to long-term wealth.
your financial future in numbers
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GO TO ENDOWUS.HK
Explore Funds List
Who we serve
Individuals
HNWs & Family Offices
Corporate & Institutions
What we offer
ADVISED PORTFOLIOS FOR YOUR LIFE GOALS
View all portfolios
Flagship >
IncomeUp >
Earn passive income through portfolios focused on dividends and stability.
EARN MORE WITH YOUR IDLE CASH
View all portfolios
Fixed-Rate Savings >
Earn passive income through portfolios focused on dividends and stability.
CashUp >
Maximise your cash with higher yields, with no lock ups and no limits.
BUILD YOUR OWN PORTFOLIO WITH BEST-IN-CLASS FUNDS
View all 400+ funds
Hidden investment gems
Future-focused tech/AI Funds
Most popular funds
Passive Index
Private Markets & Hedge Funds
PI Only
View all 300+ funds >
Choose your funding source
Invest CPF >
37% of your income goes into CPF. Invest it to grow faster than 2.5% p.a.
Invest SRS >
Get tax relief with SRS contributions and invest them to grow beyond 0.05% p.a.
Invest Cash >
Explore ways to grow your cash from short-term needs to long-term wealth.
your financial future in numbers
speak with an advisor
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Investing
The laws of nature and why markets go up in the long term
Much has been said about the markets in 2025. Learn more about how you can invest based on the historical upward trajectory of markets over the long term.
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May 7, 2025
Articles
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Investing
What happens if I invest after the stock market corrects by 15% or more?
What if I have invested at the market's worst? 3 Reasons why long-term investors shouldn't fear investing during downturns.
Articles
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Investing
Endowus Q1 2025 Market Update and Outlook — Freedom or fallout?
The US administration’s imposed tariffs have the market in a chokehold. Read about what the Endowus Investment Office thinks about the first quarter of 2025.
Articles
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Investing
Tariff turmoils: What are your next moves during volatile times?
Trump’s tariffs have unsettled markets, and not even US Treasuries were spared. As we navigate this period of heightened volatility, what can investors do now?
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Investing
Articles
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Investing
The laws of nature and why markets go up in the long term
Much has been said about the markets in 2025. Learn more about how you can invest based on the historical upward trajectory of markets over the long term.
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Articles
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Investing
What happens if I invest after the stock market corrects by 15% or more?
What if I have invested at the market's worst? 3 Reasons why long-term investors shouldn't fear investing during downturns.
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Articles
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Investing
Endowus Q1 2025 Market Update and Outlook — Freedom or fallout?
The US administration’s imposed tariffs have the market in a chokehold. Read about what the Endowus Investment Office thinks about the first quarter of 2025.
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Articles
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Investing
Tariff turmoils: What are your next moves during volatile times?
Trump’s tariffs have unsettled markets, and not even US Treasuries were spared. As we navigate this period of heightened volatility, what can investors do now?
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Articles
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Investing
Top private market GPs on volatility and crisis, and evergreen fund structure
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Articles
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Investing
Highlights of Endowus Investment Summit 2025
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Articles
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Investing
Catalysts and risks in European equities: Fund manager views
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Articles
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Investing
The US stumbles, China and Europe to catch up — Market Insights (February 2025)
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Investment Solutions
Webinars and Events
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In-Person Event: Exclusive Evening with Carlyle US$400B+ Private Markets Giant
Join Endowus HK on 13 May 2025 for an exclusive evening with experts from Carlyle to discuss opportunities in private equity and private credit.
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Articles
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Investment Solutions
Endowus HK Q1 2025 Portfolios Performance Review
Find out how the Flagship Portfolios, CashUp, IncomeUp, and Satellite model portfolios held up against uncertainty in Q1 2025.
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Articles
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Investment Solutions
Hong Kong fixed deposit and money market funds: Grow your idle cash (Apr 2025)
Explore optimal ways to grow your savings with flexible cash management solutions.
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Webinars and Events
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Investment Solutions
Webinar: A deep dive into Private Equity
This webinar is only open to Endowus clients who are Professional Investors. Discover the private credit and how they can potentially help enhance an investor's long term returns.
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Articles
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Investment Solutions
Enhancements to our Global Technology model portfolio
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Webinars and Events
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Investment Solutions
Webinar: A deep dive into Private Credit
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Articles
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Investment Solutions
How the Endowus HK portfolios performed in Q4 2024
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Articles
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Investment Solutions
Endowus Fund Smart — Most popular and best performing funds of 2024
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Personal Finance
Articles
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Personal Finance
Tax guide 2025: calculation, allowances, and management tips
Dive into Hong Kong's tax system, how to make full use of allowances and deductions when filing taxes, and how to reduce tax burden through advanced financial planning.
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Webinars and Events
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Personal Finance
In-person event: Wealth HER Way 2025: Empowering Financial Independence
Join Endowus this International Women’s Day 2025 for an empowering evening of tips and discussions on achieving financial independence for female investors in Hong Kong.
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Articles
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Personal Finance
4 Tips to make your year-end bonus go the extra mile
Learn how to make the most out of your year-end bonus and turn it into lasting wealth.
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Articles
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Personal Finance
Spring cleaning your investments the right way
Market commentators are bound to be wrong about forecasts again. Instead, broaden your financial assessment to longer-term goals, commit to investing regularly, and consider life-stage investing.
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Articles
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Personal Finance
Endowus 2024 book recommendations
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Articles
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Personal Finance
5 Money management tips for fresh graduates in Hong Kong
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Articles
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Personal Finance
How to not fail at your New Year's resolutions (again)
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Articles
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Personal Finance
The wisdom of the crowds and market pricing
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Retirement
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Retirement
The science behind why we are bad at saving for retirement
Our minds are vulnerable to innate cognitive biases and psychological pitfalls when it comes to taking actions that will benefit us in the long term.
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Articles
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Retirement
How much do you need to retire in Hong Kong?
Retirement: Some Hongkongers dream of it, others dread it | Learn how much you need for your golden years and how to start planning now.
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Articles
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Retirement
MPF Must-knows: Consolidation and Tax-deductible Voluntary Contributions (TVC)
Simplify the management of your MPF account and enjoy additional tax benefits with TVC.
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Articles
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Retirement
Gen X, it’s not too late to start investing in your 40s
If you didn’t begin investing in your 20s or 30s, you may wonder if the investing ship has sailed. Fret not — here’s a guide for Gen X investors to get started.
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Articles
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Retirement
FIRE: Financial independence, retire early in Hong Kong
Find out about the types of FIRE and whether the FIRE movement is right for you.
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Articles
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Retirement
Why is legacy planning important for retirement?
Legacy planning is not just for the ultra-wealthy. Learn why it is important for everyone, and how it is done in Hong Kong.
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Articles
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Retirement
Why decumulation is useful as a retirement strategy
Besides planning how to grow our wealth, few think about how to draw down those funds when we retire. Learn why decumulation is a key retirement strategy.
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Articles
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Retirement
Plan for retirement with this simple checklist
Preparing early for our retirement years is important. Here's a basic checklist of what to keep in mind and how to start the planning process.
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About Endowus
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About Endowus
Wealth management conflicts of interest are failing investors. Here’s what’s needed
The 'fee-based' model – as pioneered in mature financial markets – encourages wealth managers to uphold their fiduciary responsibility, instead of chasing lucrative commissions.
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Articles
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About Endowus
4 New features on the Endowus platform
Explore eDDA, fund holdings transfer-in, automatic statement forwarding, and more new features on Endowus HK!
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Articles
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About Endowus
How your money and assets are kept safe and secured when investing through Endowus Hong Kong
Find out how Endowus keeps your money and assets safe and secured.
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About Endowus
A letter from Endowus' Co-founders
A successful US$35M fundraise, a glimpse of the future, and a sincere Thank You. 成功融資3,500萬美元,衷心感謝一路有您,與您一起展望未來
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About Endowus
Choosing Endowus when investing in Hong Kong
Learn more about why investing with Endowus is special in Hong Kong, as we bring better investment advice, better products, and lower cost to everyone.
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About Endowus
Why invest through Endowus
What sets Endowus Hong Kong apart from other investment platforms? Access top-tier funds and personalised advice to grow your wealth at low and fair fees.
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Articles
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About Endowus
Introducing the Endowus HK team
Get to know the core team at Asia’s leading fund platform Endowus, as we expand to Hong Kong to bring better investment advice, better products, and lower cost to everyone.
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