Fund Smart Series: Curating the best-in-class funds
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Introducing Endowus Income 🎉
Passive income solutions, for every stage of life.
What we offer
EXCLUSIVE PRIVATE MARKET OPPORTUNITIES
ADVISED PORTFOLIOS FOR YOUR LIFE GOALS
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Flagship >
Invest in a globally diversified portfolio for your long-term wealth.
IncomeUp >
Earn passive income through portfolios focused on dividends and stability.
EARN MORE WITH YOUR IDLE CASH
Fixed-Rate Savings >
Earn fixed returns on your idle cash. Find out more about the latest rates.
CashUp >
Maximise your cash with higher yields, with no lock ups and no limits.
Choose your funding source
Invest CPF >
37% of your income goes into CPF. Invest it to grow faster than 2.5% p.a.
Invest SRS >
Get tax relief with SRS contributions and invest them to grow beyond 0.05% p.a.
Invest Cash >
Explore ways to grow your cash from short-term needs to long-term wealth.
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Bespoke solutions for your corporate cash management.
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Explore Funds List
Retail Funds
Private Markets Funds
What we offer
EXCLUSIVE PRIVATE MARKET OPPORTUNITIES
View all portfolios
choose from expert advised portfolios
View all portfolios
Flagship >
IncomeUp >
Earn passive income through portfolios focused on dividends and stability.
earn more with your idle cash
View all portfolios
Fixed-Rate Savings >
Maximise your cash with higher yields, with no lock ups and no limits.
CashUp >
Maximise your cash with higher yields, with no lock ups and no limits.
Choose your funding source
Invest CPF >
37% of your income goes into CPF. Invest it to grow faster than 2.5% p.a.
Invest SRS >
Get tax relief with SRS contributions and invest them to grow beyond 0.05% p.a.
Invest Cash >
Explore ways to grow your cash from short-term needs to long-term wealth.
speak with an advisor
CORPORATE
Treasury Solutions
Bespoke solutions for your corporate cash management.
LEARN
Insights & Webinars
Latest news and insights on investing and personal finance.
Who we serve
Individuals
HNWs & Family Offices
Corporate & Institutions
Insights
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About Endowus
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featured
Articles
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Investing
Market rallies, tariff negotiations, are we on the cusp of a full recovery? — Market Insights (May 2025)
With markets recovering and ongoing tariff negotiations, are we in the clear? Read about how the Endowus Investment Office feels about the markets in May.
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June 19, 2025
Articles
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Investment Solutions
Hong Kong fixed deposit and money market funds: Grow your idle cash (June 2025)
Explore optimal ways to grow your savings with flexible cash management solutions.
Articles
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Personal Finance
Rewriting the rules: Challenging outdated notions of luck, risk, and gender
Making investment decisions has long been associated with men. Our Chief Client Officer explains why perceived gender differences in investing are largely a myth.
Articles
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Personal Finance
Invaluable lessons on money, as told by Endowus parents
How do parents working in a fintech company teach financial literacy to their kids? We hear it from the mums and dads of Endowus.
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Investing
Articles
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Investing
Market rallies, tariff negotiations, are we on the cusp of a full recovery? — Market Insights (May 2025)
With markets recovering and ongoing tariff negotiations, are we in the clear? Read about how the Endowus Investment Office feels about the markets in May.
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Articles
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Investing
Are there more opportunities in private equity?
The endowment model gave great returns due to its avoidance of cash or liquid deposits and a greater allocation to alternatives, especially private equity. With so much money flowing into private markets such as private equity and private credit, is the excess returns achieved in the past sustainable?
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Articles
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Investing
Why invest in money market funds?
What is a money market fund? Learn about what constitutes the investment vehicle and the best money market funds for your portfolio in Hong Kong.
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Articles
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Investing
Are we heading towards a new world order? — Market Insights (April 2025)
Liberation Day has come and gone, yet investors are still reeling from its consequences. Read about how Endowus’ Investment Office feels about the markets in April.
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Webinars and Events
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Investing
In-Person Event|JP Morgan AM x Endowus: Capturing Opportunities Amid Market Volatility
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Articles
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Investing
The laws of nature and why markets go up in the long term
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Articles
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Investing
What happens if I invest after the stock market corrects by 15% or more?
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Articles
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Investing
Endowus Q1 2025 Market Update and Outlook — Freedom or fallout?
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Investment Solutions
Articles
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Investment Solutions
Hong Kong fixed deposit and money market funds: Grow your idle cash (June 2025)
Explore optimal ways to grow your savings with flexible cash management solutions.
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Webinar: A Conversation with Point72: Capturing Artificial Intelligence's High Growth Potential
This webinar is only open to Endowus clients who are Professional Investors. Discover how hedge fund manager identifies and captures Artificial intelligence opportunities
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Webinars and Events
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In-Person Event: Exclusive Evening with Carlyle US$400B+ Private Markets Giant
Join Endowus HK on 13 May 2025 for an exclusive evening with experts from Carlyle to discuss opportunities in private equity and private credit.
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Articles
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Investment Solutions
Endowus HK Q1 2025 Portfolios Performance Review
Find out how the Flagship Portfolios, CashUp, IncomeUp, and Satellite model portfolios held up against uncertainty in Q1 2025.
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Webinars and Events
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Investment Solutions
Webinar: A deep dive into Private Equity
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Articles
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Investment Solutions
Enhancements to our Global Technology model portfolio
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Webinars and Events
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Investment Solutions
Webinar: A deep dive into Private Credit
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Articles
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Investment Solutions
How the Endowus HK portfolios performed in Q4 2024
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Personal Finance
Articles
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Personal Finance
Rewriting the rules: Challenging outdated notions of luck, risk, and gender
Making investment decisions has long been associated with men. Our Chief Client Officer explains why perceived gender differences in investing are largely a myth.
This is some text inside of a div block.
Articles
.
Personal Finance
Invaluable lessons on money, as told by Endowus parents
How do parents working in a fintech company teach financial literacy to their kids? We hear it from the mums and dads of Endowus.
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Articles
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Personal Finance
Warren Buffett’s Berkshire Hathaway sells stocks. Why is it not a template to copy?
Rather than copying Buffett’s and Berkshire’s exact moves, the broader lesson lies in developing an investment strategy that fits your financial situation.
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Articles
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Personal Finance
Tax guide 2025: calculation, allowances, and management tips
Dive into Hong Kong's tax system, how to make full use of allowances and deductions when filing taxes, and how to reduce tax burden through advanced financial planning.
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Webinars and Events
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Personal Finance
In-person event: Wealth HER Way 2025: Empowering Financial Independence
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Articles
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Personal Finance
4 Tips to make your year-end bonus go the extra mile
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Articles
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Personal Finance
Spring cleaning your investments the right way
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Articles
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Personal Finance
Endowus 2024 book recommendations
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Retirement
Articles
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Retirement
The science behind why we are bad at saving for retirement
Our minds are vulnerable to innate cognitive biases and psychological pitfalls when it comes to taking actions that will benefit us in the long term.
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Articles
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Retirement
How much do you need to retire in Hong Kong?
Retirement: Some Hongkongers dream of it, others dread it | Learn how much you need for your golden years and how to start planning now.
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Articles
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Retirement
MPF Must-knows: Consolidation and Tax-deductible Voluntary Contributions (TVC)
Simplify the management of your MPF account and enjoy additional tax benefits with TVC.
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Articles
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Retirement
Gen X, it’s not too late to start investing in your 40s
If you didn’t begin investing in your 20s or 30s, you may wonder if the investing ship has sailed. Fret not — here’s a guide for Gen X investors to get started.
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Articles
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Retirement
FIRE: Financial independence, retire early in Hong Kong
Find out about the types of FIRE and whether the FIRE movement is right for you.
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Articles
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Retirement
Why is legacy planning important for retirement?
Legacy planning is not just for the ultra-wealthy. Learn why it is important for everyone, and how it is done in Hong Kong.
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Articles
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Retirement
Why decumulation is useful as a retirement strategy
Besides planning how to grow our wealth, few think about how to draw down those funds when we retire. Learn why decumulation is a key retirement strategy.
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Articles
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Retirement
Plan for retirement with this simple checklist
Preparing early for our retirement years is important. Here's a basic checklist of what to keep in mind and how to start the planning process.
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About Endowus
Articles
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About Endowus
Wealth management conflicts of interest are failing investors. Here’s what’s needed
The 'fee-based' model – as pioneered in mature financial markets – encourages wealth managers to uphold their fiduciary responsibility, instead of chasing lucrative commissions.
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Articles
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About Endowus
4 New features on the Endowus platform
Explore eDDA, fund holdings transfer-in, automatic statement forwarding, and more new features on Endowus HK!
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Articles
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About Endowus
How your money and assets are kept safe and secured when investing through Endowus Hong Kong
Find out how Endowus keeps your money and assets safe and secured.
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Articles
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About Endowus
A letter from Endowus' Co-founders
A successful US$35M fundraise, a glimpse of the future, and a sincere Thank You. 成功融資3,500萬美元,衷心感謝一路有您,與您一起展望未來
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Articles
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About Endowus
Choosing Endowus when investing in Hong Kong
Learn more about why investing with Endowus is special in Hong Kong, as we bring better investment advice, better products, and lower cost to everyone.
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Articles
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About Endowus
Why invest through Endowus
What sets Endowus Hong Kong apart from other investment platforms? Access top-tier funds and personalised advice to grow your wealth at low and fair fees.
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Articles
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About Endowus
Introducing the Endowus HK team
Get to know the core team at Asia’s leading fund platform Endowus, as we expand to Hong Kong to bring better investment advice, better products, and lower cost to everyone.
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