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Endowus appoints new Chief Investment Advisory Officer from Single Family Office to boost investment capabilities

March 14, 2023

Hugh Chung joins the Endowus Investment Office, bringing with him over 20 years of experience in asset management and financial advisory in Asia

Endowus, Asia’s leading digital wealth management platform, has appointed Hugh Chung as its Chief Investment Advisory Officer. 

Hugh will lead the collective efforts of the centralised Investment Office across the Endowus Group that includes the Endowus digital platform, Endowus Private Wealth, and now Carret Private. He will work closely with Samuel Rhee, Chairman and Chief Investment Officer, in providing group strategic direction on the expert curation and management of all investment solutions across public and private markets that are now accessible by tens of thousands of individual and institutional investors in Singapore and Hong Kong. 

Hugh brings with him more than 20 years of experience in the asset management and financial advisory space in Asia. In his previous role as the Chief Investment Officer for a single family office, he was responsible for strategic asset allocation, portfolio construction and fund selection across all regions and asset classes. Hugh was Managing Director at Kadensa Capital and Azentus Capital as the founding member and senior investor of two of the most successful hedge fund launches in Asia. Prior to this, Hugh had oversight of Korea equity distribution at J.P. Morgan, and was at Goldman Sachs in its Principal Strategies Group in Asia and Samsung Securities.


With his extensive investment experience and knowledge across all asset classes, Hugh will lead the integration of Endowus’ and Carret Private’s investment functions and strategies as Endowus Group. In October 2022, Endowus acquired a majority stake in Hong Kong-based Carret Private, catapulting Endowus Group into one of the largest independent wealth managers, with assets of over S$5 billion.

“As a client and keen observer since its inception, I have been impressed by the scope of business, investment solutions, and relationships Endowus has managed to build in a short time. Today, I am excited to be a part of the wealthtech transformation Endowus is leading, to empower more clients and remain aligned with their needs, by offering low-cost access to best-in-class investment solutions. I am also looking forward to contributing to the continued expansion into new asset classes such as private markets and alternatives, and in new markets like Hong Kong,” said Hugh.

Sam added, “Hugh’s extensive experience in client advisory and managing and investing client assets across the full spectrum of asset classes makes him an ideal candidate to offer leadership and greater expertise to the central Investment Office of the Endowus Group. As we gear up for launch in Hong Kong, Hugh’s regional expertise and his time spent in the market will also be a valuable asset to us. More importantly, our clients in Singapore and beyond will enjoy the greater benefits of the best portfolio strategies and investment solutions curated for them to achieve their wealth goals.” 

Apart from Samuel, Hugh will also be working closely with Sean Wong, Head of Investments; Min Axthelm, Director of Investment Research, and the 14-person Endowus Group Investment Office, based in Singapore and Hong Kong. The Investment Office provides institutional-grade fund manager selection, fund due diligence, as well as portfolio creation, optimisation, monitoring and review, which is a unique feature of the open architecture wealth advisory platform at Endowus that helps to empower individual investors through advice, access, and cost. 

Download the full appendix here.