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Steffanie Yuen

Head of Hong Kong

Steffanie Yuen is the Managing Director and Head of Hong Kong at Endowus, a leading digital wealth platform in Asia. 

Steffanie is responsible for establishing and leading Endowus’ presence in Hong Kong, Endowus’ first regional expansion. This includes positioning Endowus as an essential partner for wealth planning and to boost retirement adequacy in Hong Kong.

Before joining Endowus, Steffanie was Managing Director at Value Partners and was responsible for leading the Group's Direct Distribution, Marketing, Communications and Investor Relations functions, as well as other key strategic growth initiatives. Prior to Value Partners, she was the Business Development and Strategic Partnerships Director at Alibaba's fintech affiliate Ant Group, where she was responsible for driving strategic collaborations and partnerships with international financial institutions and Ant's overseas e-wallet partners, which together serves over 1.2 billion annual active users globally.

Steffanie was selected into the Financial Leaders Programme in 2023 organized by the Hong Kong Monetary Authority. She also currently serves as Co-Chair of the WealthTech and InvestTech Committee of the Fintech Association of Hong Kong.