Endowus client assets cross HK$78 billion (US$10 billion), and closes HK$540 million (US$70 million) fundraise to scale regional wealth technology leadership

• The new investment round is led by Illuminate Financial with investments from existing investors, including Prosus, Citi Ventures and leading Asian family offices, bringing total funding to date to over HK$1 billion (US$130 million).
• Endowus Group client assets surpassed HK$78 billion (US$10 billion), driven by the high-net-worth segment and growth in alternatives, including hedge funds and private markets. 
• Endowus delivered more than HK$7.8 billion (US$1 billion) in net investment gains for clients, meeting its aim to aid individuals and families achieve their wealth goals.
• Hong Kong, in particular, has seen 150% growth in client numbers and 3x growth in client assets from a year ago.
• New capital will be used to accelerate growth in Hong Kong where the team size doubled in the past year. Funds will be used to invest in deepening its technology edge, leveraging AI, and forays into solutions for external asset managers (EAM).

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HONG KONG, SINGAPORE, 22 OCTOBER 2025 – Endowus, Asia’s leading independent wealth advisory and investment platform, announced the close of its latest funding round, raising more than HK$540 million (US$70 million). This round adds a fresh raise of HKD$155 million (US$20 million) to the conversion of existing notes to bring the company’s total funding to over HK$1 billion (US$130 million) since its inception. This milestone comes as the company continues to scale to new heights in its core markets of Hong Kong and Singapore, with record new client asset growth in 2025, driving the Group’s total assets to new historical highs, surpassing HK$78 billion (US$10 billion).

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The new round is led by Illuminate Financial, with participation from key existing investors, Citi Ventures, Prosus Ventures and leading Asian family offices. The continued support of global leaders in technology and finance reflects strong conviction in Endowus’ position as the long-term winner in Asian WealthTech.

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Illuminate Financial is a fintech specialist firm, backed by some of the world’s largest financial institutions, that invests in technology defining the future of financial services. Its deep expertise in WealthTech and capital markets innovation will accelerate Endowus’ mission.

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Samuel Rhee, Co-founder and Chairman of Endowus said, “Wealth management is undergoing a generational transformation driven by demand for aligned advice, greater transparency, and better access to solutions. We are at the forefront of this change by aligning only to the best interests of clients and leveraging technology to enable better experiences and achieve better outcomes. We want to be the trusted partner journeying with our clients to help them achieve their desired outcomes in meeting their long-term wealth goals. The tremendous support from our existing and new investors enables us to accelerate this mission, creating lasting impact for individuals while raising the standards of our industry.”

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Luca Zorzino, General Partner & Head of Asia for Illuminate said, “At Illuminate Financial, we focus on investing in founders who are addressing structural inefficiencies in financial services. Endowus is doing this by combining transparent pricing with broad fund access, enabling them to tackle long-standing gaps in the way wealth and pensions are managed in Asia. Their fee-only, conflict-free model, together with its status as the first and only digital advisor for pension in Singapore, represents an important step forward for client-centric wealth management. With our deep network of strategic financial institution partners, we are pleased to support Endowus as they continue to build a regulated, scalable platform for the region.”  

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The latest investment underscores Endowus’ continued leadership in Asia and the opportunities for further innovation and growth in the industry. The new capital will be used to scale further its geographical expansion and cutting-edge wealth and retirement solutions for clients. In Hong Kong, the capital will further accelerate its growth plans with the team growing two times in the past year, expanding solutions and offerings and partnerships in the market. It will also invest in deepening its technology edge in the application of Artificial Intelligence (AI), its new foray into solutions for external asset managers (EAM), and future geographic expansions across the region.

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Hong Kong has been a particular bright spot for the Group, achieving 150% client growth and a 3x growth in assets, while it solidified its dominant position in the Singapore market. A key driver in both markets has been the expansion of Endowus Private Wealth, catering to affluent and high-net-worth clients, with a broader offering of alternatives and private market solutions. The multi-family office business under Carret Private has also seen strong growth over this period, cementing its position as the leading EAM in Asia. 

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Endowus has become a leading private market solutions provider competing directly with private banks, while offering a differentiated model built on advice and transparency. Alternative investments on the platform saw more than 3x growth in the past year, crossing HK$3.9 billion (US$500 million) and growth is accelerating. Endowus is continuously working to democratise previously difficult-to-access asset classes, enabling a wider pool of wealth investors to benefit. 

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Endowus’ private market and hedge fund strategies are managed by leading global managers and through fund of funds access to General Partners (GPs) such as Apollo, Blue Owl, Carlyle, CVC Capital Partners, EQT, Harbourvest, KKR, Macquarie Asset Management, Partners Group, Oaktree, and many others. Endowus has launched a series of portfolios for each asset class, including private credit,  private equity and hedge funds. The firm will soon be launching a private infrastructure portfolio, leading the industry in access and cost.¹

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Gregory Van, Co-founder and CEO of Endowus, said, “The wealth management sector continues to undergo a profound transformation driven by digital innovation, shifting client expectations and the need for greater trust and alignment. Endowus’ conflict-free business model creates a win-win-win for clients, leading fund managers, and the platform to scale and compound together. It is early days for Endowus, and already wonderful to see the impact we are having on a wide range of clients, from college grads investing their first paychecks, to sophisticated family office and charity endowment clients asset allocating over HK$780 million (US$100 million) on Endowus. By harnessing technology, improving transparency, and setting higher standards of advisory,  we can meaningfully improve client investment outcomes .”

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Martin Tschopp, CEO of Prosus Ventures said, “This is our third investment in Endowus, and a reflection of our strong belief in its mission to build an advisory-led wealth platform that meaningfully impacts the lives of individuals and families. The company’s ability to achieve remarkable growth without compromising on its values is a testament to the strength of its culture and its long-term vision. I am excited about Endowus' continued potential as it accelerates its growth and proliferates its mission across Asia.” 

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Endowus has broadened its solutions to provide institutional-level advisory and full-service wealth solutions to help clients achieve their unique financial goals. In addition to core portfolios across the risk spectrum, Endowus offers income and cash management portfolios, as well as its fund platform, Fund Smart, that allows investors to buy single funds and build personalised portfolios across an Endowus Investment Office curated list of strategies managed by over 100 leading global fund managers. This breadth ensures that clients can access the right solutions at the right stage of their financial journey, with Endowus seeing consistent positive net inflows from new and existing clients every week since inception.

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In addition, Endowus’ early investment in AI has generated positive momentum for the business. The firm integrated generative AI into its client experience with the launch of WealthWise AI, powered by Endowus’ proprietary in-house engineered AI solution. WealthWise AI assists investors in navigating queries around portfolios, transactions, and fund performance. The implementation has significantly improved efficiency and customer satisfaction, reducing human intervention by more than 60%. WealthWise AI has human client advisor-facing solutions that free up human advisors to focus on more personalised, high-value service to clients. Endowus will continue to invest in optimising its successful hybrid advisory model, with ambitions to further enhance its advisory and investment excellence through strategic use of AI tools.