Endowus Named Asia's Best WealthTech by Euromoney Private Banking

Euromoney's Private Banking Awards, one of the most respected rankings in global wealth management, has for the first time recognised a wealthtech platform in Asia

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• Euromoney Private Banking has named Endowus Asia's Best WealthTech — the first dedicated WealthTech award in the history of the Euromoney Private Banking Awards, one of the most respected hallmarks of excellence in global wealth management
• The recognition affirms that a conflict-free, advice-led platform can stand alongside the world's leading private banks and wealth managers, and deliver the standard of care every investor deserves
• Since inception, Endowus has returned more than US$14 million in trailer fees directly to clients, with estimated annual fee savings of over US$50 million across the platform

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HONG KONG, 25 MARCH 2026 — Endowus, Asia's leading independent wealth advisor and investment platform, has been named Asia's Best WealthTech by the Euromoney Private Banking Awards 2026 — the first time a Singapore-founded digital wealth platform has won it.

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Euromoney is a leading financial publication and a defining voice in global banking and capital markets that ranks the world's largest financial institutions, private banks and wealth managers. Its Private Banking Awards evaluate and rank the world's leading private banks and wealth managers — including institutions that have been recognised as the best financial institutions in the world — and are considered among the most credible independent standards of excellence in the industry.

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This year, for the first time, Euromoney introduced a dedicated WealthTech category, marking a meaningful shift from traditional private wealth management towards digital-first excellence.

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Endowus was among the platforms assessed alongside some of the world's most established wealth management institutions. The recognition affirms something clients of the firm have known: that a conflict-free, advice-led platform can meet the standard of care that wealth management has always aspired to deliver.

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Gregory Van, Co-founder and Chief Executive Officer, said, "Our mission has always been to give every investor access to the kind of wealth management that was once out of reach — built on advice that is genuinely aligned with their interests. To be recognised alongside the world's leading private banks and wealth managers at the Euromoney Awards is a proud moment, but more than that, it is an affirmation that the way we have chosen to build, putting clients first, removing conflicts, and refusing to compromise on quality, is the right foundation. The fact that this applies not just to high-net-worth clients, but to every investor on our platform, is what makes it meaningful.”

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Asia Is Leading the Way and Endowus Is at the Forefront

Euromoney's decision to introduce this category in 2026 is in itself a statement. Asia's wealth management landscape is being transformed faster than anywhere else in the world — driven by a generation of investors demanding greater transparency, lower costs, and smarter digital tools. The region is not following the West in how wealth management evolves; in many respects, it is setting the pace.

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Endowus was founded in Singapore in 2017 with the conviction that institutional-quality investing should not be the exclusive preserve of the ultra-wealthy. Today, the platform manages more than US$11 billion in assets for over 300,000 clients across Singapore and Hong Kong — a client base that spans everyday investors, high-net-worth individuals, family offices, and institutions. 

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• In private markets alone, Endowus manages more than US$600 million in alternatives, with lower entry minimums and access to top-tier strategies from the world’s leading general partners and fund managers. The firm has broadened access to these solutions, which were previously available only to large institutions or the ultra-wealthy.

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Takashi Sano, Chief Investment Officer, MUFG Innovation Partners (MUIP) said, "As MUFG's corporate venture capital arm, we see the future of wealth management in bridging the trust, governance, and long-term stewardship of established financial institutions with technology-driven innovation. Endowus embodies this shift through its transparent, advice-led model—setting a new standard for investor-centric wealth management in Asia.”

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“Euromoney's recognition reflects the expanding role digital-first platforms can play alongside leading financial institutions. As a strategic investor, we are proud to support Endowus as it advances transparency and long-term wealth creation across the region,” he added. 

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Invest with Clarity 

Endowus' conflict-free approach is built on the principle of alignment: when we recommend an investment, we have no financial incentive other than its suitability for the client. Endowus pioneered the 100% trailer fee rebate model in Asia, returning every dollar of commission directly to clients as cashback, eliminating the misaligned incentives that have long been the norm in the industry.

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Since inception, this has returned more than US$14 million to clients — including over US$6 million in the past 12 months alone. Combined with access to institutional share classes and lower fund fees, Endowus clients are estimated to save more than US$50 million in fees per year across the platform.

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This Euromoney recognition affirms that genuine alignment with clients is the standard the industry is moving towards.

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The recognition adds to Endowus' standing in the broader global conversation on financial innovation. The firm is a Global Innovator within the World Economic Forum's Technology Pioneers community, with its leadership sitting on the WEF's Longevity and Retail Investor steering committees, reflecting the firm's role not just as a platform, but as an active voice in shaping how wealth management evolves.

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About the Euromoney Private Banking Awards

The Euromoney Private Banking Awards are widely regarded as one of the most authoritative rankings in global wealth management, evaluating the world's largest private banks and wealth institutions on investment capabilities, client outcomes, and platform quality. The Asia's Best WealthTech category was introduced for the first time in 2026.