We’re building the conflict-free future of wealth management.
We look forward – evolving the business model, financial outcomes, and wealth experience – for all of us and the generations to come.
Combining the best of the asset management industry and cutting-edge technology, Endowus empowers all of us with conflict-free advice, institutional-quality access, and low, fair fees, to invest better to live better.
Combining the best of the asset management industry and cutting-edge technology, Endowus empowers all of us with conflict-free advice, institutional-quality access, and low, fair fees, to invest better to live better.
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Endowus Co-founders
Samuel Rhee, Chairman
& Gregory Van, CEO
Samuel Rhee, Chairman
& Gregory Van, CEO
About us
Endowus is an award-winning independent fee-only wealth & fund platform. Licensed in Singapore (MAS 101051) and Hong Kong (SFC BQR225), Endowus is the first digital advisor in the region to span private wealth and public pension (CPF & SRS in Singapore). We proudly serve as a fund investment platform and fiduciary advisor to over 200,000 individuals, family offices, charities, endowments, and institutions.
Today, we work with 70+ global leading asset managers across major asset classes – public markets, private markets, hedge funds and alternatives – and make it our job to assess and access their Best-in-Class funds, and advise clients on how to invest in these funds to reach their goals.
Today, we work with 70+ global leading asset managers across major asset classes – public markets, private markets, hedge funds and alternatives – and make it our job to assess and access their Best-in-Class funds, and advise clients on how to invest in these funds to reach their goals.
“
Being an Endowus client means having people and systems that obsess over investing on your side. It means having high-quality fund access, technology automation, personalisation, and high-touch service when you want it, to help you organise your money towards your near-term needs and long-term wealth goals. It means gaining wealth & a peace of mind.
Samuel Rhee
Co-founder, Chairman & Chief Investment Officer
Co-founder, Chairman & Chief Investment Officer
Embedded in our name is our mission to bring endowment investing to all of us.
Evolving the business model: good incentives drive better decisions.
Aligned incentives lead to better motives, choices, business models, advice, outcomes and lives. At Endowus, we seek to advance the client relationship with a business model deserving of the wealth entrusted with us:
Aligned incentives lead to better motives, choices, business models, advice, outcomes and lives. At Endowus, we seek to advance the client relationship with a business model deserving of the wealth entrusted with us:
- Uniquely, Endowus is not compensated through subscription fees, transaction fees, leverage, or recurring trailer commissions, so the firm and its people are not incentivised to churn, push leverage, or push high-commission products.
- Endowus can only make a clean, transparent, assets-based Endowus Fee (of 0.25% to 0.60% per annum) directly from our clients (what the industry calls “fee-only”) to be only incentivised to grow our client’s wealth and unconflicted in dedicating 100% of our care to helping our clients succeed. When our clients succeed, Endowus succeeds.
- To ensure independence and alignment, we innovated 100% Cashback on trailer commissions not only to lower client costs, but importantly to ensure our assessment and selection of investment strategies is based on merit, and that the advice we provide is based on our client’s goals, not the amount of trailer commissions collected for distribution.
“
Kill commissions and the path to serve clients will be clear. We provide clients with a service. Clients should transparently know how much we earn from them and we must add value worthy of our fee in order to build a lasting relationship of trust, respect and mutual success.
Gregory Van
Co-founder and CEO
Co-founder and CEO
Evolving financial outcomes: the best investment strategies should rise to the top
Merit, proven implementation, and net returns after fees are our priority when screening for investment strategies - not trailer commissions fund managers may pay for distribution.
Our dedicated Investment Office (Endowus IO) quantitatively and qualitatively screens thousands of funds to curate the Best-in-Class for our clients, partnering with 70+ global leading asset managers across all major asset classes and strategies — cash management, fixed income, equities, real estate, private markets, hedge funds, and alternatives across passive, quant, active, long-short, absolute return, arbitrage, and more — to organise, curate, and bring access to better solutions for all of us.
Endowus does not deal in single-line stocks, bonds or private companies. We choose to specialise in investment strategies implemented by managers with proven track records, as we believe that standing on the shoulders of the talent, systems and scale of the industry’s best provides our clients with a better risk-reward tradeoff and probability for success in reaching their goals.
Merit, proven implementation, and net returns after fees are our priority when screening for investment strategies - not trailer commissions fund managers may pay for distribution.
Our dedicated Investment Office (Endowus IO) quantitatively and qualitatively screens thousands of funds to curate the Best-in-Class for our clients, partnering with 70+ global leading asset managers across all major asset classes and strategies — cash management, fixed income, equities, real estate, private markets, hedge funds, and alternatives across passive, quant, active, long-short, absolute return, arbitrage, and more — to organise, curate, and bring access to better solutions for all of us.
Endowus does not deal in single-line stocks, bonds or private companies. We choose to specialise in investment strategies implemented by managers with proven track records, as we believe that standing on the shoulders of the talent, systems and scale of the industry’s best provides our clients with a better risk-reward tradeoff and probability for success in reaching their goals.
“
We search globally for top-tier investment strategies, bringing data and experience together to assess quality, access efficiently, and advise our clients scientifically to achieve their goals.
Hugh Chung
Chief Investment Advisory Officer
Chief Investment Advisory Officer
Evolving the wealth experience: personalised, evidence-based, convenient, efficient
Personalised, evidence-based investing means focusing on the conversation on our client’s future purpose of the money – from near-term needs to long-term goals to generational wealth to expressing market views – and ensuring their wealth is invested appropriately in portfolios to achieve those goals. The industry calls this “liabilities-driven asset allocation.”
Evidence has shown that investor and advisor emotions, market biases, and speculation lead to poor outcomes over time. Our conflict-free business model and advisory framework guide clients consistently and systematically to investment solutions for their goals today, and as those goals may evolve in the future.
Better wealth management means having access to the tools, technology automation & convenience, and human experts, to run wealth efficiently, to enable our clients to earn time and build resources to pursue their passions.
Personalised, evidence-based investing means focusing on the conversation on our client’s future purpose of the money – from near-term needs to long-term goals to generational wealth to expressing market views – and ensuring their wealth is invested appropriately in portfolios to achieve those goals. The industry calls this “liabilities-driven asset allocation.”
Evidence has shown that investor and advisor emotions, market biases, and speculation lead to poor outcomes over time. Our conflict-free business model and advisory framework guide clients consistently and systematically to investment solutions for their goals today, and as those goals may evolve in the future.
Better wealth management means having access to the tools, technology automation & convenience, and human experts, to run wealth efficiently, to enable our clients to earn time and build resources to pursue their passions.
“
We understand that our clients entrust us with a responsibility that goes far beyond technology or financial markets — they entrust us with their wealth — their livelihoods and ambitions of a better future for themselves, their loved ones and stakeholders.
Sin Ting So
Chief Client Officer
Chief Client Officer
Institutional-grade asset safety & security for all of us
Safety and security of client assets at Endowus has been a top priority from our foundation. Many failures of banks and financial institutions happen because they lend out or invest monies (including clients’ deposits) to hopefully make a net interest or return margin, leading to a potential asset-liablity mismatch on their balance sheets.
Endowus is not a bank; we are licensed by the Monetary Authority of Singapore and Securities and Futures Commission of Hong Kong, and we follow regulatory requirements on segregation of clients’ assets strictly. We do not commingle our balance sheet with client assets or cash. We built Endowus to limit client’s counterparty exposure to us, and we do not offer leverage, nor do we lend client monies or assets out. We require customers to pay for all trades in full before purchase, and all client invested assets are ultimately held with 1-1 asset backing by fund-appointed custodians. Endowus is built to bring institutional-grade, crisis-proof asset security, custody and safety to all of us.
Safety and security of client assets at Endowus has been a top priority from our foundation. Many failures of banks and financial institutions happen because they lend out or invest monies (including clients’ deposits) to hopefully make a net interest or return margin, leading to a potential asset-liablity mismatch on their balance sheets.
Endowus is not a bank; we are licensed by the Monetary Authority of Singapore and Securities and Futures Commission of Hong Kong, and we follow regulatory requirements on segregation of clients’ assets strictly. We do not commingle our balance sheet with client assets or cash. We built Endowus to limit client’s counterparty exposure to us, and we do not offer leverage, nor do we lend client monies or assets out. We require customers to pay for all trades in full before purchase, and all client invested assets are ultimately held with 1-1 asset backing by fund-appointed custodians. Endowus is built to bring institutional-grade, crisis-proof asset security, custody and safety to all of us.
“
We don’t measure our success by the time our clients spend on our platform, or the number of trades they do. Our business model, technology and systems prioritise safety of client assets and empowering our clients to make smart investment decisions to achieve every one of their life goals.
Vinod Raman
Chief Product Officer
Chief Product Officer
Our People
Human talent is central to the service we provide and the positive impact we strive to make for our clients, ourselves, and the industry.
With over 150 people globally, we bring together decades of experience from leading global financial institutions and technology companies, including Morgan Stanley, UBS, Goldman Sachs, JP Morgan, Blackstone, Vanguard, Fidelity, Dimensional, AQR, McKinsey & Co, Grab, Amazon, ByteDance, Alibaba, and more.
With over 150 people globally, we bring together decades of experience from leading global financial institutions and technology companies, including Morgan Stanley, UBS, Goldman Sachs, JP Morgan, Blackstone, Vanguard, Fidelity, Dimensional, AQR, McKinsey & Co, Grab, Amazon, ByteDance, Alibaba, and more.
Co-founder & Chairman Samuel Rhee on CNBC Squawk Box
The Endowus Team celebrating Singapore’s National Day
Head of Hong Kong Steffanie Yuen speaking at the Bloomberg Wealth Asia Summit
CEO Gregory Van speaking at the AVCJ Private Equity & Venture Forum
Co-founder & Chairman Samuel Rhee with Singapore’s Deputy Prime Minister, Mr Heng Swee Keat
Post event shot of CEO Gregory Van with the team from private equity giant, EQT
The Endowus team bonding over a session of Dragon Boat rowing
The Endowus team celebrating the successful run of the Endowus WealthTech Conference
Samuel Rhee
Chairman &
Chief Investment Officer
Chief Investment Officer
Former CEO & CIO at Morgan Stanley
Investment Management Asia
Investment Management Asia
Gregory Van
Chief Executive Officer
Former UBS Investment Banker and Payments Lead at Grab
Sin Ting So
Chief Client Officer
Former Morgan Stanley and Nomura Private Banker
Steffanie Yuen
Head of Hong Kong
Former MD of Value Partners and Strategic Partnerships Director at Ant Group
Hugh Chung
Chief Investment
Advisory Officer
Advisory Officer
Former CIO at Family Offices, and Executive Director at Goldman Sachs and JP Morgan
Serene Chew
Head of Legal &
Regulatory Affairs
Regulatory Affairs
Former Assistant General Counsel at MAS
Dominic Ong
Chief Financial Officer
Former MD at Rayliant Global Advisors
Jason Huan
Chief Marketing Officer
Former CMO at Lazada Singapore & Philippines
Deepak Sarda
VP of Engineering
Former Head of Developer Solutions Architecture at Amazon Web Services
John Li
Head of Client Technologies
Former Stashaway Engineering Lead and Goldman Sachs
Min Axthelm
Director of
Investment Research
Investment Research
Former Lead Analyst at Morgan Stanley New York
Sheryl Choong
Head of Client Advisory
Former UBS and Credit Suisse Private Banker
Abigail Tan
Head of Operations
Former Operations Lead at Funding Societies
Clarissa Wang
Head of People
Former Google and Salesforce
Jen Lua
Head of Product (Platform, Data & Revenue)
Former Shopee
Jason Teo
Head of Growth Marketing
Former Lazada and Circles.Life
Yu Ling Chan
Head of Finance
Former PwC Singapore and New York, EastSpring Investments
Samuel Rhee
Chairman &
Chief Investment Officer
Chief Investment Officer
Former CEO & CIO at Morgan Stanley
Investment Management Asia
Investment Management Asia
Gregory Van
Chief Executive Officer
Former UBS Investment Banker and Payments Lead at Grab
Sin Ting So
Chief Client Officer
Former Morgan Stanley and Nomura Private Banker
Steffanie Yuen
Head of Hong Kong
Former MD of Value Partners and Strategic Partnerships Director at Ant Group
Hugh Chung
Chief Investment
Advisory Officer
Advisory Officer
Former CIO at Family Offices, and Executive Director at Goldman Sachs and JP Morgan
Serene Chew
Head of Legal &
Regulatory Affairs
Regulatory Affairs
Former Assistant General Counsel at MAS
Dominic Ong
Chief Financial Officer
Former MD at Rayliant Global Advisors
Jason Huan
Chief Marketing Officer
Former CMO at Lazada Singapore & Philippines
Deepak Sarda
VP of Engineering
Former Head of Developer Solutions Architecture at Amazon Web Services
John Li
Head of Client Technologies
Former Stashaway Engineering Lead and Goldman Sachs
Grace Chiang
Head of Brand, PR &
Communications
Communications
Former Public Relations
Lead at Grab
Min Axthelm
Director of
Investment Research
Investment Research
Former Lead Analyst at Morgan Stanley New York
Sheryl Choong
Head of Client Advisory
Former UBS and Credit Suisse Private Banker
Abigail Tan
Head of Operations
Former Operations Lead at Funding Societies
Clarissa Wang
Head of People
Former Google and Salesforce
Jen Lua
Head of Product (Platform, Data & Revenue)
Former Shopee
Jason Teo
Head of Growth Marketing
Former Lazada and Circles.Life
Yu Ling Chan
Head of Finance
Former PwC Singapore and New York, EastSpring Investments
Learn more about our team
Milestones
With over US$6 billion in client assets (as of June 2024) Endowus is one of the largest independent wealth managers in Asia. From a combination of 100% Cashback on trailer commissions, and savings from the access to institutional share class and exclusive funds, Endowus has created more than US$40 million in savings for its clients.
Shareholders
Endowus (Endowus Technologies Pte. Ltd.) has raised over US$95M from its employees, UBS, Citi Ventures, MUFG (the largest bank in Japan and largest shareholder of Morgan Stanley), Singapore's EDBI, Singtel, Samsung, Prosus (the largest shareholder of Tencent), Lightspeed Venture Partners, SoftBank Ventures Asia, Z Holdings, and some of the largest family offices in Asia.
Endowus (Endowus Technologies Pte. Ltd.) has raised over US$95M from its employees, UBS, Citi Ventures, MUFG (the largest bank in Japan and largest shareholder of Morgan Stanley), Singapore's EDBI, Singtel, Samsung, Prosus (the largest shareholder of Tencent), Lightspeed Venture Partners, SoftBank Ventures Asia, Z Holdings, and some of the largest family offices in Asia.
Awards & recognition
Endowus' industry leadership has been recognised:
Endowus' industry leadership has been recognised:
- Best Digital Wealth Management (Singapore), Asia Asset Management’s Best of the Best Awards 2024
- WealthTech Initiative Award - Singapore, Asian Banking & Finance Fintech Awards 2024
- Best Digital Upgrade (Singapore) for enhancements made on the Endowus app, The Asset Triple A Digital Awards 2024
- Financial Inclusion Award - Singapore, Asian Banking & Finance Fintech Awards 2024
- Company of Good - 2 Hearts - 2024
- Best WealthTech Solution, Asian Private Banker 9th Technology Awards 2023
- World Economic Forum’s Technology Pioneers 2023
- CB Insights Fintech 100 2023
- LinkedIn Top Start-ups 2023
- Forbes’ “100 to Watch” 2022
- WealthTech of the Year, Asia FinTech Awards 2022
Acquisition
In October 2022, Endowus completed its purchase of a majority stake in Carret Private Investments Limited (“Carret”), a Hong Kong-based multi-family office serving ultra-high net worth families. Carret continues to operate entirely independently of Endowus and also holds a license from the SFC.
In October 2022, Endowus completed its purchase of a majority stake in Carret Private Investments Limited (“Carret”), a Hong Kong-based multi-family office serving ultra-high net worth families. Carret continues to operate entirely independently of Endowus and also holds a license from the SFC.
Fund managers on Endowus
Endowus offers strategies by the following managers, in alphabetical order by category (as of Sep 2023 in Singapore and Hong Kong).
PUBLIC MARKETS
abrdn
Acadian
Algebris
AllianceBernstein
Allianz
Allspring
Amundi
Ashmore
Aviva Investors
Barings
BlackRock
BNP Paribas Asset Management
BNY Mellon Asset Management
Brown Advisory
Capital Group
Columbia Threadneedle
Dimensional Fund Advisors
E Fund
Eastspring
Federated Hermes
Fidelity
First Sentier
Franklin Templeton
Fullerton
Gao Teng
GMO
Goldman Sachs Asset Management
HSBC Asset Management
Acadian
Algebris
AllianceBernstein
Allianz
Allspring
Amundi
Ashmore
Aviva Investors
Barings
BlackRock
BNP Paribas Asset Management
BNY Mellon Asset Management
Brown Advisory
Capital Group
Columbia Threadneedle
Dimensional Fund Advisors
E Fund
Eastspring
Federated Hermes
Fidelity
First Sentier
Franklin Templeton
Fullerton
Gao Teng
GMO
Goldman Sachs Asset Management
HSBC Asset Management
Invesco
Janus Henderson
J.P. Morgan Asset Management
Jupiter Asset Management
Lion Global Investors
Lumyna
M&G
Manulife
Matthews
Mirova
Morgan Stanley Asset Management
Natixis
Neuberger Berman
Nikko Asset Management
Ninety One
Nordea
Brookfield Oaktree
Pictet Asset Management
PIMCO
PineBridge
Ping An
Robeco
Schroders
T. Rowe Price
UBS Asset Management
UOB Asset Management
UTI Singapore
Wellington
Janus Henderson
J.P. Morgan Asset Management
Jupiter Asset Management
Lion Global Investors
Lumyna
M&G
Manulife
Matthews
Mirova
Morgan Stanley Asset Management
Natixis
Neuberger Berman
Nikko Asset Management
Ninety One
Nordea
Brookfield Oaktree
Pictet Asset Management
PIMCO
PineBridge
Ping An
Robeco
Schroders
T. Rowe Price
UBS Asset Management
UOB Asset Management
UTI Singapore
Wellington
Hedge Funds
AQR
Balyasny
BlackRock
Brevan Howard
Bridgewater
Campbell & Company
Eisler
Franklin Templeton
Hudson Bay
Janus Henderson
LMR
M&G
Millennium
Point 72
Quantedge
Schonfeld
UBS Asset Management
WorldQuant
AQR
Balyasny
BlackRock
Brevan Howard
Bridgewater
Campbell & Company
Eisler
Franklin Templeton
Hudson Bay
Janus Henderson
LMR
M&G
Millennium
Point 72
Quantedge
Schonfeld
UBS Asset Management
WorldQuant
Private markets
Antarctica Asset Management
AQR
Ares
Brookfield Oaktree
Carlyle
EQT
Harbourvest
Jupiter Asset Management
KKR
Partners Group
PIMCO
UBS Asset Management
Antarctica Asset Management
AQR
Ares
Brookfield Oaktree
Carlyle
EQT
Harbourvest
Jupiter Asset Management
KKR
Partners Group
PIMCO
UBS Asset Management
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