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Sin Ting So

Chief Client Officer

So Sin Ting is Chief Client Officer at Endowus, Asia’s leading digital wealth platform.

Sin Ting brings over 15 years of experience in the wealth management industry at leading banks across Hong Kong and Singapore, including Morgan Stanley and Nomura.

Sin Ting wants to make the best of investing accessible to everyone, and to bring best-in-class investment products and solutions to retail and accredited investors at scale through Endowus. In her current role, she leverages her extensive wealth management experience to deliver a client-first hybrid investing experience through an intuitive digital platform and  efficient, multi-channel advisory support.  She believes Endowus plays an important role in empowering people with the right financial knowledge, to help them overcome misinformation, choice overload, and decision paralysis in the world of investing.

Despite her experience in wealth management, Sin Ting found it challenging to manage her own personal wealth in a holistic manner. Through Endowus, she hopes to spread financial literacy and enable investors to make informed decisions about their own financial future.