Adjusting to a new era of higher prices
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Adjusting to a new era of higher prices

28 Apr
9 May
7 min read

The original version of this article first appeared in The Business Times and has been adapted for the local Hong Kong audience.

Things have become more expensive. We call it inflation. But that also includes the cost of money — reflecting in interest rates — which has followed inflation higher. 

Higher prices eat into the purchasing power of individuals, meaning that with the same money, we can buy fewer things. Higher interest rates are a tax on income as we pay more for mortgages and borrowings, and so have less money left over. Higher interest rates also lower the relative attractiveness of earnings at companies, and the coupon that bonds pay.

Many are predicting a new era of higher-for-longer inflation, with the Covid-induced cost push inflation exacerbated by the Russia-Ukraine war — the crisis compounded the price shock by pushing up oil, food, and metal prices. China’s lockdown policy has added strain to supply-chain disruptions. We’re in a perfect storm.

While inflation hurts our pockets, that’s not the only impact to our finances that we should consider. Inflation has a clear impact on our real investment returns — an investment that returns 2 per cent before inflation in an environment of 3 per cent inflation would mean a negative return (-1 per cent) when adjusted for inflation. So far this year, we have also seen an unprecedented fall in both equities and bond prices, damaging our savings and wealth portfolios. 

Who’s afraid of big, bad, inflation?

The latest Endowus Singapore Wealth Insights 2022 annual report found that the rising cost of living dominates as the top concern for most respondents. 45 per cent of those polled say inflation is their top finance-related worry for the year ahead; the fear of rising costs particularly stands out for those in the sandwiched generation. 

Assuming an estimated annual inflation rate of 2.5 per cent, a sum of $50,000 would only be able to purchase $30,514 worth of equivalent goods and services from 2022 in 20 years time. 

There is also a stark difference between just saving and investing. Deposits saved across 20 years on average bank deposit rates would lag inflation by about 35 per cent. That means $50,000 saved in cash would become S$53,406 in deposits after 20 years, compared with the $81,930 needed to beat the assumed 2.5 per cent inflation rate — a difference of over $28,000. 

If you had invested in financial markets and generated 5 per cent per year, then the same $50,000 would be worth $132,665. The way to safeguard against inflation isn’t to hoard cash deposits that will certainly generate negative real returns, but to invest in financial markets to achieve higher returns. The Endowus Wealth Insights report found that eight in ten respondents plan to invest more in the year. 

Look before you leap

With all that said, today’s market volatility reflects the increasing anxiety over the high-wire act that central banks of major economies will have to walk to navigate this era of higher inflation — all without hurting global growth. It is a tough balancing act because the US Fed will have to lift interest rates that have been kept abnormally low as a result of both quantitative easing measures (i.e. printing money) that pumped cheap funding into the economy, as well as a strong fiscal response (i.e. writing cheques) to support businesses and households in response to the shock of the global pandemic. 

That central banks failed to detect the stickiness of inflation does not bode well for the future trajectory of policy, which in turn will affect economic growth and market returns. 

Meanwhile, there is now a whole generation of “meme stock” trading “hodling” investors who have never experienced a proper cycle or a bear market. Rising interest rates are always a bane of growth stocks trading at high valuations when rates were low. So as the unfolding crash of highly priced growth stocks has shown, markets today will punish complacency.  

Markets are brutal and largely efficient — they price in all known information as millions of investors and traders achieve price discovery. The Fed has only just raised policy interest rates by 0.5 per cent after a 0.25 per cent move in March, and Fed rates are approaching 1 per cent, but the bond market has already priced 10-year Treasury notes at about 3 per cent, reflecting the expectations of the Fed’s rate hikes for the rest of the year.

Therefore, what moves markets is the change at the margin from where we are today. At the moment, things will have to get a whole lot worse to price in an outcome that is worse than current expectations, as worries about both equities and fixed income markets remain high. 

The volatile markets often should prompt investors to be more discriminate about the risks they are taking to get the returns they want from the markets. A shake-out and a cyclical downturn is not always such a bad thing. For long-term investors, it’s another opportunity to pick up valuable assets and companies at a cheaper, more reasonable price.  

We know we cannot control the outcome of wars or pandemics, or predict the peak of inflation or interest rates. What we can control is our own behaviour or emotions — not to panic and sell at the bottom, or to chase overvalued growth stocks at the top. 

We can also control the cost of investing. A recent Morningstar report showed that Hong Kong ranked below average out of 26 markets in terms of fees and expenses for funds. 

The report said that availability of funds without retrocession fees (also known as clean or institutional funds) is limited in Hong Kong. Retrocessions — or trailers — are recurring fees paid to fund distributors and are on average half of the total expense ratio of the retail funds available for sale in Hong Kong. 

A high fee is more painful to swallow when it adds to the losses during downturns and prevents us from recovering faster. Endowus and many fee-only advisors are leading the charge to change this backward and costly structure of fund distribution, to present a higher probability of success in investing and better outcomes for Hong Kong investors. 

There remain uncertainties as policymakers navigate this time of heightened inflation, and investors may be glued to screens tracking their investment performances and feeling helpless. But there are things we can still control.

Whatever the conditions, but especially with inflation, investors must exercise more care in their asset allocation and express that allocation by using the most suited advised portfolios or best-in-class funds. They should also scrutinise for fees hidden from plain sight. Most importantly, this is the time to better understand the power of markets and instil more disciplined long-term investing. By keeping this discipline, investors can better secure their purchasing power amid surging inflation, and find a surer peace of mind despite volatile times.

Grow your wealth with a team of experts who truly understand your needs and align with your interests. Open your Endowus account and start your investment journey in less than 10 minutes.


Risk Warnings

Investment involves risk. Past performance is not an indicator nor a guarantee of future performance. The value of investments and the income from them can go down as well as up, and you may not get the full amount you invested. 


Whilst Endowus HK Limited (“Endowus”) has tried to provide accurate and timely information, there may be inadvertent delays, omissions, technical or factual inaccuracies or typographical errors.

Any forward-looking statements, prediction, projection or forecast on the economy, stock market, bond market or economic trends of the markets contained in this material are subject to market influences and contingent upon matters outside the control of Endowus and therefore may not be realised in the future. Further, any opinion or estimate is made on a general basis and subject to change without notice. In presenting the information above, none of Endowus, its affiliates, directors, employees, representatives or agents have given any consideration to, nor have made any investigation of the objective, financial situation or particular need of any user, reader, any specific person or group of persons. Therefore, no representation is made as to the completeness and adequacy of the information to make an informed decision. You should carefully consider (i) whether any investment views and products/ services are appropriate in view of your investment experience, objectives, financial resources and relevant circumstances.

No invitation or solicitation

Neither the information, nor any opinion, contained in this article constitutes a promotion, recommendation, solicitation, invitation or offer by Endowus or its affiliates to buy or sell any securities, collective investment schemes or other financial instruments or services, nor shall any such security, collective investment scheme, or other financial instruments or services be offered or sold to any person in any jurisdiction in which such offer, solicitation, purchase, or sale would be unlawful under the securities laws of such jurisdiction. This is not intended to be an invitation or offer made to the public to subscribe for any financial product or other transaction.

This advertisement has not been reviewed by the Securities and Futures Commission or any regulatory authority in Hong Kong.

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