A quick guide to dividend investing
Endowus Insights
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A quick guide to dividend investing

5 Jan
28 Apr

Dividend investing has always been an attractive investment strategy to many in Hong Kong because it generates passive income for us. It is a popular way to earn additional income, or build your investment portfolio towards retirement.

High dividend stocks have historically outperformed the market, especially during periods of greater market volatility.

Let’s explore how dividend investing can help you achieve your financial goals. 

What is dividend investing?

Dividend investing refers to selecting stocks from companies or real estate investment trusts (REITs) that are able to pay out relatively high and consistent dividends. These corporations are usually established with a strong history of stable earnings.

Dividend payouts can be paid at different times — typically quarterly, semi-annually, or annually. 

Infographic on calculating dividend payout and definition of dividend investing

How do you identify good dividend stocks?

Key metrics

Metrics to measure dividend paying stocks or funds

Payout ratio

There is no ideal number for a good dividend payout ratio as it is dependent on the sector that the company is in. Instead, look out for companies that give a consistent and stable payout ratio.

Dividend yield

Again, there is no ideal number for a good dividend yield. More importantly, if you do find a company with high dividend yield, look further into the company’s underlying financial strength to determine its ability to generate consistent payouts in the future.

Dividend growth rate 

This is a less common measurement but still a good gauge of a company’s future dividend growth. If it has a strong history of dividend growth, it signals that the company is profitable in the long term and future dividend growth is likely. 

Benefits of dividend investing

Generates passive income

Being able to secure investment returns from dividend payouts is one of the biggest benefits. This makes it more attractive than growth investing. Even though growth stocks may have larger capital appreciation, returns are not realised unless you sell your investment holdings. With this additional source of income, it can help you to meet your financial goals in the short term as well.

Less volatility and lower risk

During periods of economic instability, stable and dividend-paying companies tend to endure economic downturns better than other companies because of their strong financial foundation. This explains why they usually have a long record of reliable and stable growth, even if it is slower. With less volatility and lower risk, dividend stocks are hence great for capital preservation while earning passive income from dividend payments.  

Dividends grow together with company's profits

Some may be turned off by the idea that dividend stocks are boring. Still, if you invest in a dividend paying company with increasing profitability, your dividends grow steadily, giving you the freedom to use that growing passive income.

Dividend investing is no sure bet

To be clear, dividend payouts are a variable amount or percentage of the share price. 

Companies may have a dividend policy that serves as a more assuring guide, but it is not guaranteed — not even for blue-chip stocks. That means dividends can be skipped or lowered. 

Investors should also keep their eye out for companies that have been raising their regular dividend payouts and are running sustainable businesses that justify the payouts. If a company is not profitable, it will have less available funds to fund the dividend payouts.

It is very important for investors to look closely at the financial status of the company. Some unprofitable companies may appear to be giving a stable payout, but that might be simply because the share price has been falling, which is artificially boosting its yield figure.

Ensure that the dividend growth is financed by increasing profits of the company instead of debt. A company may choose to take on new debt in order to pay a special dividend to private investors or shareholders, and this is known as dividend recapitalisation. There may be a risk that the company is unable to withstand the additional debt.

When a company decides to reinvest their income, the money will be pumped back into the business to boost the company’s growth, instead of being used to pay out dividends to shareholders. This may thus disappoint investors who have the sole intention of getting dividends, unless they are convinced that the money could be reinvested to accelerate growth, which promises stronger dividends later.

Finally, when companies do not meet their expected earnings or are facing diminishing earnings, their stock price may fall as many investors decide to dump the shares. That will mean lower capital gains for investors.

Dividend investing strategies

Dividend investing can be a very powerful and sustainable investment strategy for passive income. To optimise your dividend investments and tackle the risks, here are some tips.

Invest in companies with stable payouts, rising dividend growth rate

Since there is a risk of companies cutting their dividends, there is no guarantee that you will receive a stable payout. However, you can lower this risk by focusing on a company’s ability to increase and consistently distribute dividends, instead of its dividend yield. 

One easy way is to study a company’s financial profile:

  1. Total revenue: tells us the ability of the company to sell its products
  2. Net income: tells us the ability of the company to make profits
  3. Cash flow from operating activities: tells us the ability of the firm to pay off its liabilities 

This would be a signal that the company is profitable and has a healthy cash flow to maintain a steady dividend payout.

Building your dividend investment portfolio with Endowus funds

Besides investing in single dividend stocks, you may also consider investing in professionally managed dividend-yielding mutual funds (or also called unit trusts) that give you a diversified exposure to various sectors or markets and can help you create a more robust portfolio and better diversification.

Here are some dividend focused funds you can invest in with Endowus Hong Kong through our Fund Smart platform.

Fund name, ISIN Payout frequency 12-month yield* Fees saved on Endowus, after Endowus Fee**
Aberdeen Standard SICAV I - Global Dynamic Dividend Fund
HKD: LU2237443465
Monthly 6.51% 0.35%
Fidelity Global Dividend Fund
HKD: LU0742537680
Monthly 2.86% 0.50%
JP Morgan Emerging Markets Dividend Fund
HKD: LU0862451670
Monthly 4.96% 0.75%
HSBC GIF Asia Pacific ex Japan Equity High Dividend Fund
USD: LU0630378429
Monthly 4.62% 0.75%
Fidelity Asia Pacific Dividend Fund
HKD: LU1119993845
Monthly 4.06% 0.50%

*The 12-month yield for a single fund is the sum of the fund’s total trailing 12-month interest and dividend payments divided by the last month’s ending share price (NAV) plus any capital gains distributed over the same period.
**The amount in fees saved per year compared to popular fund platforms in Hong Kong. Fee savings can come from our 100% Cashback on trailer fees or the difference in fees between the share-class offered on Endowus versus the share-class typically sold to retail investors, deducting Endowus fees of 0.40% for a single fund goal.

Source: Endowus Investment Funds List, October 2023

With our 100% cashback on trailer fees and allowing access to institutional share class funds, you will get the most cost efficient solution on Endowus.

Click here to get started with Endowus.

For more income options, you may also explore our Endowus Passive Income model portfolios.


Risk Warnings

Investment involves risk. Past performance is not an indicator nor a guarantee of future performance. The value of investments and the income from them can go down as well as up, and you may not get the full amount you invested. 


Whilst Endowus HK Limited (“Endowus”) has tried to provide accurate and timely information, there may be inadvertent delays, omissions, technical or factual inaccuracies or typographical errors.

Any forward-looking statements, prediction, projection or forecast on the economy, stock market, bond market or economic trends of the markets contained in this material are subject to market influences and contingent upon matters outside the control of Endowus and therefore may not be realised in the future. Further, any opinion or estimate is made on a general basis and subject to change without notice. In presenting the information above, none of Endowus, its affiliates, directors, employees, representatives or agents have given any consideration to, nor have made any investigation of the objective, financial situation or particular need of any user, reader, any specific person or group of persons. Therefore, no representation is made as to the completeness and adequacy of the information to make an informed decision. You should carefully consider (i) whether any investment views and products/ services are appropriate in view of your investment experience, objectives, financial resources and relevant circumstances.

No invitation or solicitation

Neither the information, nor any opinion, contained in this article constitutes a promotion, recommendation, solicitation, invitation or offer by Endowus or its affiliates to buy or sell any securities, collective investment schemes or other financial instruments or services, nor shall any such security, collective investment scheme, or other financial instruments or services be offered or sold to any person in any jurisdiction in which such offer, solicitation, purchase, or sale would be unlawful under the securities laws of such jurisdiction. This is not intended to be an invitation or offer made to the public to subscribe for any financial product or other transaction.

This advertisement has not been reviewed by the Securities and Futures Commission or any regulatory authority in Hong Kong.

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