Endowus Fund Smart — Most Popular and Best Performing Funds of 2023
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Endowus Fund Smart — Most Popular and Best Performing Funds of 2023

Updated
5 Feb
2024
published
10 Jan
2024
  • Global markets rallied in 2023, with MSCI ACWI returning 20.4% for the full year. Much of the gains were driven by large-cap US technology stocks dubbed the “Magnificent Seven”.
  • Technology funds dominated the best performing funds list on Endowus Fund Smart in 2023, while China focused funds were the worst performing. 
  • It’s difficult to predict where the markets will go next. Instead of attempting to guess the best performing funds year on year, what’s important is to stay invested, disciplined and diversified.
  • Click here to get started on your wealth journey with Endowus Hong Kong today.

2023 in review: The bull in the bear

What a difference a year can make.

A year ago, the Fed was still head on fighting skyrocketing inflation with its most aggressive rate hiking cycle since the 1970s. Many feared the US might be forced into a recession, as we saw a string of bank failures from Silicon Valley Bank to Credit Suisse in the first half of 2023. 

However, global markets defied many of such bearish expectations. The MSCI All Country World Index (MSCI ACWI) ended the year rallying 22.8%. Majority of the gains were driven by large-cap US technology companies dubbed the “Magnificent Seven”, which saw the Nasdaq 100 soaring 55.1% in 2023, after a decline of 32.4% in 2022.

Bonds also rallied in Q4 as the Fed signalled we might finally be approaching the end of the rate hike cycle, with Barclays Global Aggregate Index ending the year returning 7.2%.

On the other hand, many who had expected the Chinese equity markets to rebound as it came out of a post-Covid lockdown recovery were disappointed. The CSI 300 Index ended the year with an unprecedented third straight annual loss of 9.2%.

As a result, it is no surprise that technology funds dominated the list of best performing funds on Endowus Fund Smart in 2023, while China focused funds were the worst performing. 

Here’s the a closer look at the list:

Best performing funds of 2023

Rank Fund Name 2023 Performance* Geography Sector Product Risk Rating
1 Franklin Technology Fund +52.8% Global Information Technology 6
2 BGF World Technology +50.9% Global Information Technology 6
3 Allianz Global Artificial Intelligence Fund +49.2% Global Information Technology 6
4 T. Rowe Price US Large Cap Growth +48.9% US Information Technology 6
5 Fidelity Global Technology Fund +45.2% Global Information Technology 6

*Note: The best and worst performing were determined based on performance in the one-year period between 1 Jan 2023 and 31 Dec 2023 from 229 retail funds on Endowus platform. The full fund list can be found here. For the same underlying fund, the better / worst performing share class is shown.

Source: Endowus Investment Funds List, December 2023

Worst performing funds of 2023

Rank Fund Name 2023 Performance* Geography Sector Product Risk Rating
1 Abrdn China A Share Sustainable Equity Fund -25.5% China Diversified 6
2 Allianz All China Equity Fund -20.7% China Diversified 6
3 T. Rowe Price China Evolution Equity Fund -16.2% China Diversified 6
4 Schroders ISF Greater China Fund -9.2% China Diversified 6
5 First Sentier Greater China Growth Fund -8.9% China Diversified 6

*Note: The best and worst performing were determined based on performance in the one-year period between 1 Jan 2023 and 31 Dec 2023 from 229 retail funds on Endowus platform. The full fund list can be found here. For the same underlying fund, the better / worst performing share class is shown.

Source: Endowus Investment Funds List, December 2023

Most popular funds on Endowus Fund Smart

Most popular funds on Endowus Fund Smart in 2022

For those interested to learn about the most popular fund choices on Endowus Fund Smart. Here’s a look at the top 3 funds that were the most in-demand* among investors the various categories across equities, fixed income, cash management, and more.

Equities

Rank Fund Name Fund level fees after Cashback^ Product Risk Rating
1 Franklin Technology Fund 1.05% 6
2 Capital Group New Perspective Fund 0.85% 5
3 T. Rowe Price Global Value Fund 0.76% 5

^Fund-level fees after Cashback on trailer fees. The fund-level fee, or total expense ratio (TER), is charged by the fund manager. If there are trailer fees paid by the fund managers to Endowus, we give you 100% Cashback on the trailer fees. Endowus does not charge a preliminary sales charge or any other additional fees, other than the all-in Endowus Fee.

Source: Endowus Investment Funds List, December 2023

Fixed Income

Rank Fund Name Fund level fees after Cashback^ Product Risk Rating
1 PIMCO GIS Global Bond Fund 0.49% 2
2 PIMCO GIS Income Fund 0.55% 2
3 AB American Income Portfolio Fund 0.76% 2

^Fund-level fees after Cashback on trailer fees. The fund-level fee, or total expense ratio (TER), is charged by the fund manager. If there are trailer fees paid by the fund managers to Endowus, we give you 100% Cashback on the trailer fees. Endowus does not charge a preliminary sales charge or any other additional fees, other than the all-in Endowus Fee.

Source: Endowus Investment Funds List, December 2023

Cash management

Rank Fund Name Fund level fees after Cashback^ Product Risk Rating
1 Ping An USD Money Market Fund 0.17% 1
2 Abrdn Liquidity Fund USD 0.23% 1
3 Amundi Cash USD Fund 0.46% 1

^Fund-level fees after Cashback on trailer fees. The fund-level fee, or total expense ratio (TER), is charged by the fund manager. If there are trailer fees paid by the fund managers to Endowus, we give you 100% Cashback on the trailer fees. Endowus does not charge a preliminary sales charge or any other additional fees, other than the all-in Endowus Fee.

Source: Endowus Investment Funds List, December 2023

Others — multi-asset, thematic, and more

Rank Fund Name Fund level fees after Cashback^ Product Risk Rating
1 Allianz Income and Growth Fund 0.72% 4
2 Franklin Income Fund 0.99% 4
3 Goldman Sachs Global Multi-Asset Income Portfolio 0.74% 4

^Fund-level fees after Cashback on trailer fees. The fund-level fee, or total expense ratio (TER), is charged by the fund manager. If there are trailer fees paid by the fund managers to Endowus, we give you 100% Cashback on the trailer fees. Endowus does not charge a preliminary sales charge or any other additional fees, other than the all-in Endowus Fee.

Source: Endowus Investment Funds List, December 2023

*Note: The most popular funds were determined based on the net inflows on Endowus Fund Smart in the one-year period between 1 Jan 2023 and 31 Dec 2023. This analysis excludes in/outflows through the Endowus model portfolios, and only includes retail funds available on Endowus Hong Kong.

Where are markets headed in 2024?

Colour quilt chart: Asset class returns, 2008 to 2022, across asset classes including fixed income, emerging market equity, REITs, small cap and large cap stocks, cash, commodities
Source: JP Morgan Asset Management

It’s difficult to predict where the market will go next. We are already hearing some predicting the Magnificent Seven might still have room to go, while others once again expect “the worst might be over” for China markets. 

As highlighted in the review of 2023, probably very few expected the strong performance of the global equity markets at the beginning of the year. Those who sat on cash were also surprised to have missed out on this strong rally.

What’s important is to stay invested, disciplined and diversified. The market has historically rewarded long-term investors who maintain a disciplined and diversified portfolio, which takes advantage of outperformance in one sector and cushions underperformance in another. 

As we start off the new year, some might be tempted to guess the top or worst performing funds for 2024 already. Instead of getting into this annual guessing routine, let’s start the new year with a scientific and evidence-based investing approach that is based on concepts of diversification, compounding and asset allocation.

Customise your portfolios in minutes with Endowus Fund Smart

On Endowus Fund Smart, you can create your own diversified, resilient investment portfolios with 200+ Best-In-Class funds selected by our Investment Office. Browse our complete fund list here.

These funds are selected by applying a strict, institutional-grade screening process that is rigorous, thorough, and continuous — we call this proprietary framework SMART+.

We also offer a broad selection of institutional-grade PI-only mutual funds, hedge funds and private markets across private equity, private credit, absolute return multi-strategy hedge funds.

If you wish to verify as a Professional Investor to access these funds, please contact support.hk@endowus.com.

As your conflict-free financial advisor, Endowus remains committed to doing what is always in the best interest of our clients, and to help you achieve better investing outcomes. 

Click here to get started on your wealth journey with Endowus Hong Kong today. Here’s to a strong start to 2024.

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Risk Warnings

Investment involves risk. Past performance is not an indicator nor a guarantee of future performance or returns. Projected performance or returns is not guaranteed to materialise. The value of investments and the income from them can go down as well as up, and you may not get the full amount you invested. 

Rates of exchange may cause the value of investments to go up or down. Individual stock performance does not represent the return of a fund.

General risk warnings relating to collective investment schemes 

Before making an investment decision, you are reminded to refer to the relevant prospectus/ offering document for specific risk considerations and related fees and charges.

Funds are not a bank deposit and not capital guaranteed, and is subject to investment risks, including the possible loss of the principal amount invested.  

Some of the funds also involve derivatives. Do not invest in them unless you fully understand and are willing to assume the risks associated with them.

Opinions

Any forward-looking statements, prediction, projection or forecast on the economy, stock market, bond market or economic trends of the markets contained in this material are subject to market influences and contingent upon matters outside the control of Endowus HK Limited (“Endowus”) and therefore may not be realised in the future. Further, any opinion or estimate is made on a general basis and subject to change without notice. In presenting the information above, none of Endowus HK Limited, its affiliates, directors, employees, representatives or agents have given any consideration to, nor have made any investigation of the objective, financial situation or particular need of any user, reader, any specific person or group of persons. Therefore, no representation is made as to the completeness and adequacy of the information to make an informed decision. You should carefully consider (i) whether any investment views and products/ services are appropriate in view of your investment experience, objectives, financial resources and relevant circumstances. You may also wish to seek financial advice through a financial advisor or the Endowus platform and independent legal, accounting, regulatory or tax advice, as appropriate.

No invitation or solicitation

Nothing contained [in this article] should be construed as a solicitation, an offer to buy or sale, or recommendation, to acquire or dispose of any security, commodity, investment or to engage in any other transaction in any jurisdiction in which such solicitation, offer to buy or sale would be unlawful under the securities laws in such jurisdiction. No information included [on this website/ in this article] is to be construed as investment advice or as a recommendation or a representation about the suitability or appropriateness of any advisory product or service; or an offer to buy or sell, or the solicitation of an offer to buy or sell, any security, financial product, or instrument; or to participate in any particular trading strategy. Investors should seek independent financial and tax advice before making any investment decision.

Product Risk Rating: Please note that any product risk rating (the “PRR”) provided by us is an internal rating assigned based on our product risk assessment model, and is for your reference only. The PRR is subject to change from time to time. The PRR does not take into account your individual circumstances, objectives or needs and should not be regarded as advice or recommendation to purchase, hold or sell any fund or make any other investment decisions. Accordingly, you should not solely rely on the PRR in making your investment decision in the relevant Fund.

Complex Products

Some of the funds contained in this article are complex products and investors should exercise caution when investing in these products. Though these products have been authorised by the SFC, authorization does not imply official recommendation. SFC authorization is not a recommendation or endorsement of a product nor does it guarantee the commercial merits of a product or its performance.

This advertisement has not been reviewed by the Securities and Futures Commission or any regulatory authority in Hong Kong.

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