John Li

John Li leads Client Technologies at Endowus, Asia’s leading digital wealth platform, where he is responsible for leveraging client analytics to enhance the Endowus client’s user journey, from onboarding to the creation of their first investment goal.  

John brings nearly a decade of experience in B2C financial services. Harnessing the best of product sense with technological enablement, John leads his team to effectively wield data points across the organisation, transforming these insights into product iterations, improved investment advice, and increased conversions — while enhancing the overall client experience. He also oversees the generation of valuable data-driven strategies for business decisions, such as go-to-market and campaign strategies. 

Under his leadership, John has grown the front-end, customer engagement, and growth engineering teams at Endowus. He also actively contributes to open-source communities of Flutter, React, and other GitHub projects.

Prior to joining Endowus, John was one of the pioneer employees at StashAway as a full-stack developer. He contributed to the foundational engineering works of launching StashAway, while gaining extensive experience in managing sophisticated wealth management systems. During his tenure at Goldman Sachs, John and his team transformed one of the most comprehensive asset management applications into microservices and developed an application to showcase an on-the-fly Dependency Graph of Fundamental Equities Research Data indicators.

‍