Introducing Cash Smart 🎉

Earn up to 2.2% p.a. with no lock-ups and no limits.

We build systems that allow people to take ownership of their financial wellbeing.

investing the way it should be

Our values

We believe in knowledge and transparency. You should never feel like you do not have control or do not understand how your money is managed. We will present you the data you need to make informed decisions, so that you can be best prepared for your future.

  • Alignment

    We are only paid by you and never accept commissions from product providers - this allows us to always recommend the products best suited for you

  • Integrity and stewardship

    We are a steward of your capital and trust and will never compromise on acting in your best interest

  • Knowledge and transparency

    Empowerment through knowledge can help all of us anticipate outcomes and therefore succeed in reaching our goals


Our team

Our investment office is led by Samuel Rhee, former CEO and CIO of Morgan Stanley Investment Management Asia.

We bring together decades of experience at leading global financial institutions and technology companies, including Goldman Sachs, Morgan Stanley, UBS, Blackstone, Nomura, HSBC, Macquarie, Wilmar, SP Services, Grab, Intuit, Zalora, Carousell, and more.

Our diverse expertise and experience in asset management, private banking, investment banking, engineering and consumer technology have prepared us to better serve you.

Chief Investment Officer
  • 24 years of experience in institutional investment, asset allocation, portfolio construction
  • CEO & CIO of Morgan Stanley Investment Management Asia
  • Royal Holloway, University of London
Founding Partner & CFO
  • Family Office CIO (US $1bn+)
  • Blackstone Private Equity
  • Goldman Sachs Investment Banking
  • Harvard Business School
Founding Partner & COO
  • Grab payment/tech partnerships lead
  • UBS Investment Banking
  • University of Pennsylvania
Chief Client Officer
  • Nomura VP Wealth Management
  • Morgan Stanley Private Wealth Management
  • University of Pennsylvania, Wharton
  • 14 years across digital marketing, brand strategy, PR, social media and performance marketing
  • Chief Marketing Officer for Lazada Singapore and Philippines (Alibaba Group)
  • Marketing experience across financial services, professional services, and technology companies
Client Experience Lead
  • Citibank Singapore
  • Wesley Methodist Church
  • University of Melbourne
  • Regent College
Personal Finance Lead
  • CapitaLand
  • Keppel Data Centres
  • National University of Singapore
Visual Designer
  • LASALLE College of the Arts
Marketing Lead
  • Amobee
  • GroupM
  • Yahoo!
  • Nanyang Technological University
Chief Technology Officer
  • StashAway
  • Goldman Sachs
  • Alphadyne Asset Management
  • UBS Investment Bank
  • Macquarie Bank
  • University of Technology, Sydney
Back-end Team Lead
  • Kakaobank of Korea
  • KT Coperation
  • Awair
  • Google Developer Expert
  • Dongguk University
Front-end Team Lead
  • StashAway
  • Goldman Sachs
  • Singapore Management University
Chief Product Officer
  • Singapore Economic Development Board
  • Dropbox
  • Lyft
  • Bytedance
  • University of Pennsylvania, Engineering and Wharton
  • Stanford University
DevOps Lead
  • SP Group
  • Nugit
  • Carousell
  • Intraix
  • National University of Singapore
Product Manager
  • Intuit
  • Pioneer Associates
  • KhattarWong
  • University of Bristol
  • University of Southampton
Software Engineer
  • National University of Singapore
Front-end Web Developer
  • 6+ years of experience in front-end development
  • Path frontend engineer
  • Telkom University
  • Bandung Raya University
Data Scientist
  • Yale-NUS College
Senior Software Engineer
  • Redmart Ltd (Lazada)
  • Aviarc Ltd
  • Shopback
  • University of the Philippines
  • Daejeon University
Senior Software Engineer in Test
  • Autodesk (Singapore, San Francisco)
  • BIGO (Singapore)
  • National University of Singapore (M.Comp and B.Eng)
Endowus Advisor
  • University of Cambridge, Professor Emeritus, Dept of Mathematics and Statistics, Founder of Centre for Financial Research
  • Cambridge Systems Associates Ltd., MD
  • Authored over 110 published research articles in leading international journals on financial engineering and risk management and written several books that have won several awards, acting as Editor-in-Chief of Quantitative Finance and Associate Editor of Stochastics, Computational Finance and Journal of Risk Management in Financial Institutions
Endowus Advisor
  • Horangi, Executive Chairman
  • GIC, former Head of GIC Labs
  • Grab, former VP Data
  • Palantir Technologies, former Head of Asia
  • Stanford, BS in Computer Science
Endowus Advisor
  • China Asset Management, Independent Director
  • Oxleyan Capital, Founding Partner
  • The Chinese Finance Association, SE Asia Society President, former USA Chairman
  • Columbia Management, former Senior Portfolio Manager
  • Putnam Investments, former VP
  • University of Notre Dame, MA
  • Shanghai International Studies University, BA


We are on a mission to make the best financial advice and products accessible to all of us. Currently hiring in Singapore.

Get in touch at

Why work with us

  • Empowerment

    Work with passionate, inspiring people who share a belief in our mission

  • Respect

    Work critically and efficiently through problems with mutual respect

  • Benefits

    Medical insurance coverage, flexible work hours, competitive salary