Samuel Rhee

Chairman & Chief Investment Officer

Samuel Rhee is Chairman and Chief Investment Officer of Endowus, a leading digital wealth platform in Asia.

In his current role, Sam heads the Investment Office and ensures holistic portfolios for every investor, including the Endowus ESG Portfolios — the first of its kind in Asia. He is also responsible for the company’s asset allocation and investment selection across all offerings.

Prior to Endowus, he was the CEO and CIO of Morgan Stanley Investment Management in Asia, with more than 27 years of institutional investing experience in Singapore, Hong Kong and London.

He is a firm believer that individuals should have access to the same knowledge and resources that are made available to institutional investors. With this vision, Sam passionately advocates digital adoption in wealth services by creating an interactive and seamless user experience, and making investing and smart financial planning easy and painless.

Endowus solves the biggest problems of wealth and investing, and retirement adequacy, leading to the firm becoming the first digital advisor for CPF investing in Singapore.