So Sin Ting is the Chief Client Officer of Endowus, a leading digital wealth platform in Asia.
Prior to Endowus, Sin Ting had spent close to a decade in the wealth management industry at leading banks in Hong Kong and Singapore, including Morgan Stanley and Nomura.
In her current role, Sin Ting aims to make investing accessible and bring best-in-class investment products and solutions to retail and accredited investors at scale. She leverages her extensive wealth management experience to deliver the best digital customer experience for all investors by building a seamless onboarding process and efficient multi-channel customer support. By combining an intuitive, customer-centric platform with an advisory fee-only model, she believes that Endowus truly places the customers’ needs at heart.
Despite her experience in wealth management, Sin Ting found it challenging to manage her personal wealth in a holistic manner. She hopes to spread financial literacy and enable investors to make informed decisions about their own financial future.