Experience the all-new Endowus app — intuitive, intelligent goal-based investing for everyone
Endowus Insights

Leap into prosperity this CNY 💰     Get an $88 head start to growing your wealth.

Leap into prosperity this CNY 💰Get a $88 head start to growing your wealth.

Experience the all-new Endowus app — intuitive, intelligent goal-based investing for everyone

Aug 2023
Jul 2023
Experience the all-new Endowus app — intuitive, intelligent goal-based investing for everyone
  • Goal-based investing tailored for every unique individual: We’ve enhanced our recommendation engine in the app to suggest the most suitable investment solution based on your wealth goals. Get tailored recommendations with our goal-based investing approach to meet your unique wealth needs. 
  • Stay ahead of your goals with personalised insights: Get customised Endowus Insights content suited to your lifestyle needs and circumstances. Level up your knowledge in personal finance, hear from investment experts on the market outlook, stay updated on your portfolio performance, and more. 
  • Quicker onboarding with Myinfo integration: From signing up to making your first investment — get started in a matter of minutes.
  • Yet to download the Endowus app? Try it now on iOS or Android. To get started on your wealth journey with us, click here.
Endowus started with a simple mission — to break the chains of unfair industry practices, and make investing accessible for all. Today, hundreds of thousands have joined us. 

Since our launch in 2019, we have worked hard to enhance our technology and product offerings as part of our commitment to help everyone invest better to live better. Today, we’re thrilled to unveil several exciting upgrades to our app, which aims to provide users with a more seamless and personalised investing experience. 

Read on for the latest and most powerful app updates from Endowus. 

Tailored recommendations for every unique financial situation

Every investor has their own set of investment goals, financial needs, and lifestyle preferences — no two persons are the same. 

We have revamped our advisory engine in the app to provide more personalised recommendations based on your unique wealth goals.

Invest meaningfully and focus on what really matters with goal-based investing

GIF: Goal-based investing for all life goals; how to select your investment goals on the Endowus app

Goal-based investing involves planning and investing towards specific personal life goals, so you can better identify: 

  1. How much you should invest;
  2. The most appropriate investment strategy for you; and
  3. The level of risk to take to get to your goals.

Our new experience puts your goals at the front and centre of your investments. Whether you're investing for retirement, a down payment on a home, or your child's education, we will recommend optimal solutions to achieve your goals effectively.

A smarter way to customise your portfolios and asset allocation 

GIF: Customised asset allocation for your portfolios - how we tailor the portfolios based on your time horizon for your goal and other personal finance circumstances

Determining how to invest to achieve your goals can be a daunting process, which is why we have enhanced our portfolio recommendation model to simplify investing and help you make well-informed investment decisions. 

Our Investment Office constructs globally diversified portfolios comprising best-in-class equities and fixed income funds. For our core portfolios, we tailor an asset allocation (the weightage of investments across equities and fixed income) based on your personal circumstances and profile, to maximise your chances of investing success. 

Simply tell us your time horizon and risk appetite, and leave the rest to us.

"Explore What’s Next" — customised insights for clients

GIF: Explore What's Next for your personal finance and investment journey - how to access customised insights on the Endowus app

We analyse individual profiles — including their investment portfolios, income levels, and other relevant factors — to generate custom recommendations for each client in our new "Explore What’s Next" feature.

These actions may include recommendations to explore new investment opportunities, or tips to optimise your investment plans based on your individual circumstances. 

We aim to provide you with recommendations and insights that cater specifically to your investment needs — and help you stay on top of your financial goals.


Empowerment through educational content and personalised insights

GIF: Endowus Insights, now on the app. Get personalised insights and learn about investing and personal finance fundamentals on the Endowus app

Investing can sometimes feel overwhelming, especially for beginners. That is where Endowus Insights — our very own content hub where you can learn all about investing, personal finance, and the latest market developments — comes in handy. We have also built the Endowus Fin.Lit Academy, a curated repository of expertise you can access at your own time.

We have now made Endowus Insights available on our app. That means you can invest while getting financially savvier and staying up to date with market news — all on a single app.

The “Ask Your CIO” series on the app lets you pose questions and get up close and personal with our Chairman and Chief Investment Officer (CIO), Sam Rhee. Pick up investing tips from “Endowus Explains”, and check out the “Behind the Scenes” series to find out how the Endowus team is working to serve your wealth needs.

Get the latest on our investment solutions, portfolio performance updates, personal finance tips, the market outlook, and other investment news relevant to your holdings.


Sign up and start investing in under 5 minutes

GIF: Quicker onboarding with Myinfo integration on the Endowus app - how to open your account with Myinfo Singpass on Endowus

Your time is precious — with that in mind, we are focused on providing you with a hassle-free experience from the very beginning.

We have integrated Myinfo, Singapore's government digital service, into our app. With this, users go through an optimised onboarding process, allowing you to set your investment goals faster and more convenient than ever before.


From faster onboarding to tailored recommendations, personalised insights, and educational content, the all-new Endowus app is designed to empower users and help them achieve their financial goals effectively. Big dreams or small, we will help you get there.

Yet to download the Endowus app? Try it now on iOS or Android.

Get started on your wealth journey with us today. 


This article is for information purposes only and should not be considered as an offer, solicitation or advice for the purchase or sale of any investment products. It is recommended that you seek financial advice as to the suitability of any investment. Whilst Endowus Singapore Pte. Ltd. (“Endowus”) has tried to provide accurate and timely information, there may be inadvertent delays, omissions, technical or factual inaccuracies or typographical errors.

Any opinion or estimate above is made on a general basis and none of Endowus, nor any of its affiliates, representatives or agents have given any consideration to nor have made any investigation of the objective, financial situation or particular need of any user, reader, any specific person or group of persons. Opinions expressed herein are subject to change without notice.  

Investment involves risk. The value of investments and the income from them can go down as well as up, and you may not get the full amount you invested. Past performance is not an indicator nor a guarantee of future performance.

Please note that the above information does not purport to be all-inclusive or to contain all the information that you may need in order to make an informed decision. The information contained herein is not intended, and should not be construed, as legal, tax, regulatory, accounting or financial advice.

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