Brand Marketing Lead
About us
Endowus is Asia’s leading fee-only digital wealth platform. Licensed by the Monetary Authority of Singapore (MAS) and Hong Kong Securities & Futures Commission (SFC), Endowus is the first digital advisor in the region to span both private wealth (Cash) and public pension savings (CPF & SRS in Singapore), helping all investors grow their money with expert advice, institutional access to financial solutions, low and fair fees, and a delightful personalised digital wealth experience.
Our clients entrust us with a responsibility that goes far beyond technology or financial markets - they entrust us with their wealth - their livelihoods and ambitions of a better future for themselves and their loved ones. Our mission is clear: help people invest better so they can live easier today, and better tomorrow.
The people you will work with
The team has deep domain knowledge in finance and technology, bringing together decades of experience at Morgan Stanley, Amazon, JPMorgan, UBS, Goldman Sachs, Blackstone, Vanguard, ANT, Fidelity, McKinsey, Grab, ByteDance, and many others. See our leadership team here. We practise inclusion and treasure our diversity in background and experience. A diverse team is our biggest asset and we look for people who share our belief in Endowus’ clear mission.
Investors, recognition, licensing
Founded in 2017, Endowus has raised a total of US$95 million in funding from investors such as UBS, EDBI, Prosus Ventures, Z Venture Capital, Samsung Ventures, Singtel Innov8, and global leading venture capital firms Lightspeed Venture Partners and Softbank Ventures Asia.
Endowus’ leadership and growth have been recognised by the industry and it has attained numerous awards including Singapore’s Rising Star and Fintech Innovation in Asset Management, CEO of the Year, CIO of the Year (Asia Asset Management’s Best of the Best Awards 2022), Singapore’s Fintech Startup of the Year (The Asset Triple A Digital Awards 2022), LinkedIn Top Start-ups 2021, Forbes Asia 100 to Watch, WealthTech of the Year (Asia FinTech Awards 2022), Top 15 Singapore’s Best Workplaces Award and Top 100 Asia’s Best Workplaces Award 2022 (Great Place to Work).
The Endowus Group comprises Endowus' licensed companies in Hong Kong and Singapore, as well as Hong Kong-based multi family office Carret Private. Endowus Group serves over a hundred thousand clients with content, advice and access. With group assets of over US$6 billion, it is one of the largest independent wealth managers in Asia. From a combination of 100% trailer fees rebates as direct cashback to clients, savings from the access to institutional share class and exclusive funds, Endowus has created more than US$40 million in savings per year for its clients.
Endowus is licensed by the Monetary Authority of Singapore (MAS).
About this role, responsibilities & ownership
Do you thrive in high-growth environments? Are you excited about helping shape the future of investing? Are you passionate about building market-leading brands? If your answer to these questions is yes, Endowus wants you on our team.
As the Brand Marketing Lead, reporting to the Head of Brand Marketing, you’ll play a pivotal role in crafting and executing marketing strategies that establish Endowus as the market leader in digital wealth management in Singapore and Hong Kong. You’ll be at the forefront of building brand relevance and love, creating meaningful connections with customers, and ensuring our brand stands out in a competitive landscape— all through shaping and influencing advertising campaigns, content, product innovation, customer experience and many other touchpoints.
This role will be based in Singapore, and you must be experienced and comfortable with working collaboratively with other business units, as well as remote teams.
What You’ll Own and Drive
· Lead Brand Strategy & Execution – Develop and execute a high-impact brand strategy that builds and strengthens our market position vs our competition
· Build Integrated Marketing Campaigns – Own and orchestrate multi-channel marketing initiatives across paid, owned, and earned media to build the brand and drive business growth— doing this in partnership with multifunctional teams like Content, Performance Marketing, Creative teams and Agencies.
· Champion Consumer-centric Creativity and Innovation – Build deep consumer understanding and leverage this with creative thinking, data and market intelligence to drive bold, consumer-centric marketing campaigns and activations
· Ensure Brand Excellence – Be the guardian of brand consistency and creative excellence, ensuring our messaging and visual identity are distinctive and best-in-class across all touchpoints.
· Optimise for Performance & ROI – Collaborate closely with performance marketing and growth marketing teams to continually optimise ROI, to ensure we are effectively and efficiently driving brand and business growth.
What You Bring To The Table
· Experience– A bachelor’s degree, with at least 7 years of experience in brand marketing or product marketing, ideally in tech, financial services or consumer goods.
· Expertise– proven track record of building market-leading brands, and developing and implementing integrated brand plans and campaigns to drive business growth
· Consumer-First Mindset – Always obsessed with data, consumers and immersed in shifting consumer behaviours, intimately understanding current needs and curious about future expectations.
· Strategic Thinking & Creativity – You balance data-driven decision-making with bold creativity to build a brand that stands out.
· Strong Digital Know-How – You’re well-versed in Google, Meta, LinkedIn, YouTube, and other digital marketing platforms.
· Ownership & Agility – You’re proactive, resourceful, and comfortable working across cross-functional and remote teams in a fast-paced environment. You also have excellent written and verbal communication skills.
· Passion for Investing & WealthTech – You have a keen interest in personal finance and investing, and you’re excited to make a real difference in how people grow their wealth.
Benefits & perks
- Stock options in a fast growing company *
- Employee discount for investing at Endowus
- Flexible working hours and locations so you can live life and your best work - you are trusted to be responsible
- Competitive Staff Benefits; Annual leave, Life & Medical Insurance, Flexible Benefits Allowance *
- Office Productivity Equipment; Omnidesk Standing Desk & Ergonomic Chairs, Dell UltraSharp USB Type-C Monitor, high-end computer peripherals
- Choice of latest Apple or PC equipment
Note: * is only applicable to Full-Time employees
- Email subject: [Role you are applying for], [Your name]
- Attach your CV
- Content portfolio — Original content creation (English and Traditional Chinese), translation (English to Traditional Chinese), any marketing/social media samples
- Cover letter in body of your email
- Requirement for credit bearing
- Notice period (if any)
- Current location
- Visa assistance for role location? (Y/N)
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