Creative / Brand strategist
About us
Endowus is Asia’s leading fee-only digital wealth platform. Licensed by the Monetary Authority of Singapore (MAS) and Hong Kong Securities & Futures Commission (SFC), Endowus is the first digital advisor in the region to span both private wealth (Cash) and public pension savings (CPF & SRS in Singapore), helping all investors grow their money with expert advice, institutional access to financial solutions, low and fair fees, and a delightful personalised digital wealth experience.
Our clients entrust us with a responsibility that goes far beyond technology or financial markets - they entrust us with their wealth - their livelihoods and ambitions of a better future for themselves and their loved ones. Our mission is clear: help people invest better so they can live easier today, and better tomorrow.
The people you will work with
The team has deep domain knowledge in finance and technology, bringing together decades of experience at Morgan Stanley, Amazon, JPMorgan, UBS, Goldman Sachs, Blackstone, Vanguard, ANT, Fidelity, McKinsey, Grab, ByteDance, and many others. See our leadership team here. We practise inclusion and treasure our diversity in background and experience. A diverse team is our biggest asset and we look for people who share our belief in Endowus’ clear mission.
Investors, recognition, licensing
Founded in 2017, Endowus has raised a total of US$95 million in funding from investors such as UBS, EDBI, Prosus Ventures, Z Venture Capital, Samsung Ventures, Singtel Innov8, and global leading venture capital firms Lightspeed Venture Partners and Softbank Ventures Asia.
Endowus’ leadership and growth have been recognised by the industry and it has attained numerous awards including Singapore’s Rising Star and Fintech Innovation in Asset Management, CEO of the Year, CIO of the Year (Asia Asset Management’s Best of the Best Awards 2022), Singapore’s Fintech Startup of the Year (The Asset Triple A Digital Awards 2022), LinkedIn Top Start-ups 2021, Forbes Asia 100 to Watch, WealthTech of the Year (Asia FinTech Awards 2022), Top 15 Singapore’s Best Workplaces Award and Top 100 Asia’s Best Workplaces Award 2022 (Great Place to Work).
The Endowus Group comprises Endowus' licensed companies in Hong Kong and Singapore, as well as Hong Kong-based multi family office Carret Private. Endowus Group serves over a hundred thousand clients with content, advice and access. With group assets of over US$6 billion, it is one of the largest independent wealth managers in Asia. From a combination of 100% trailer fees rebates as direct cashback to clients, savings from the access to institutional share class and exclusive funds, Endowus has created more than US$40 million in savings per year for its clients.
Endowus is licensed by the Monetary Authority of Singapore (MAS).
About this role, responsibilities & ownership:
You are obsessed about blending creativity with strategic thinking; and thrive in an environment where change is a constant. Imaginative, innovative and inquisitive, the Creative / Brand Strategist will be pivotal towards overall brand strategy, creative direction and development of all brand initiatives across multiple channels to establish Endowus as a market leader in digital wealth management in Singapore and Hong Kong.
You will help to establish local relevance for a high-growth strategy, differentiated brand experience, lead the delivery of insights that contribute to breakthrough product innovation, customer experience, communication, and paid performance efficiency — to overall build on enduring brand equity.
As an experienced brand strategist and exceptional team player, you are passionate about working with people and cross-functional teams to bring ideas to its fullest potential. This role can be based in Singapore, and you must be experienced and comfortable with working with remote teams.
- Develop and execute comprehensive marketing strategies tailored to different target audiences in Singapore and Hong Kong to drive brand love, deepen brand trust, optimise customer engagement, and support customer acquisitions.
- Leverage research in consumer behaviours, competitive analysis, as well as lifestyle and industry trends to identify opportunities for differentiation and innovation in marketing initiatives.
- Present strategic recommendations, market insights, and competitive analyses to leadership, guiding decision-making and resource allocation.
- Partner agency, industry partners and internal business teams to strategise and implement holistic marketing plans encompassing paid, owned, earned and social media.
- End-to-end management of joint-marketing partnerships which may include, creating of co-branded marketing collateral and co-organising of events to drive adoption of solutions.
- Stay abreast of market developments and monitor the competitive landscape to position the company as the market leader. You will respond quickly and proactively to market intelligence and competitor feedback, steering marketing strategies and tactics to remain market-relevant and client-first.
- Orchestrate cross-channel executions from digital to OOH implementations effectively with experience in budget management, with a strong understanding of brand ROI levers
- Partner closely with the Performance Marketing team to analyse campaign performance and develop marketing intelligence. Proactively use data insights to actively adjust defined approaches as necessary to optimise commercial impact.
- Ability to crystallise product-market fit with a viable strategy, identify key target audience, and translate market insights into clear strategic outcomes
- Seniority of the role will be matched to the experience of the candidate
Requirements
- A bachelor’s degree in business, marketing or a relevant discipline, and with at least 7 years of relevant work experience
- Experience leading and managing projects and external agencies
- Strong design thinking, problem solving and communication skills
- Understanding of both traditional and digital marketing channels including Google, Meta, LinkedIn,YouTube and others
- Ability to collaborate with and manage internal and external stakeholders
- Organised, meticulous and self-driven, with good project management skills, a strong sense of ownership and great attention to detail
- Experience in finance, wealth management and fintech will be a plus
- Knowledge and interest in personal finance and investing topics will be a plus
- Hands-on experience in using design software such as Adobe Photoshop, Illustrator, InDesign, After Effects, Premiere Pro/Final Cut, Figma is a plus
Benefits & perks
- Stock options in a fast growing company *
- Employee discount for investing at Endowus
- Flexible working hours and locations so you can live life and your best work - you are trusted to be responsible
- Competitive Staff Benefits; Annual leave, Life & Medical Insurance, Flexible Benefits Allowance *
- Office Productivity Equipment; Omnidesk Standing Desk & Ergonomic Chairs, Dell UltraSharp USB Type-C Monitor, high-end computer peripherals
- Choice of latest Apple or PC equipment
Note: * is only applicable to Full-Time employees
- Email subject: [Role you are applying for], [Your name]
- Attach your CV
- Content portfolio — Original content creation (English and Traditional Chinese), translation (English to Traditional Chinese), any marketing/social media samples
- Cover letter in body of your email
- Requirement for credit bearing
- Notice period (if any)
- Current location
- Visa assistance for role location? (Y/N)