How we learnt to stop fearing inflation in Singapore — and start investing
Endowus Insights

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How we learnt to stop fearing inflation in Singapore — and start investing

May 2023
May 2023
Persistent fears about inflation in Singapore and Hong Kong may be driving emotional decisions about investing. Here's how to keep that in check.
  • Inflation fears continue to persist, and that can drive us to make emotional decisions about how we save and invest, according to the Endowus Wealth Insights Report 2023
  • But there are good reasons why investors should automate the stress away with a dollar-cost averaging strategy while committing to investment goals for different life-stage priorities. 
  • Taking careful steps to arm yourself with financial literacy knowledge can also keep the panic at bay.

The original version of this article first appeared in The Business Times.

The failure of Silicon Valley Bank and the takeover of Credit Suisse spooked the global financial industry. But for the most part, Singapore and the wider Asian region have been largely shielded from the spillover effects of the banking turmoil in the United States and Europe.

Nevertheless, against what feels like a continued deluge of bad news and prolonged market uncertainty, investors in Singapore are ostensibly cautious — almost nervous — about their next steps for the year ahead. As the latest Endowus Wealth Insights Report 2023 reveals, this anxiety can often lead us to make emotionally charged decisions about our money.

Importantly, the study found that inflation and rising prices of goods and services remain the biggest financial concern in 2023 for most respondents in Singapore (86%) across all age categories. This was also seen in Hong Kong (66%).

Chart: What are your biggest financial concerns in 2023, in Singapore? Top concerns were rising costs of living from inflation (86%), and salary not keeping up with rising costs and expenses (60%). Source: Endowus Wealth Insights Report 2023.
Chart: What are your biggest financial concerns in 2023, in Hong Kong? Rising costs of living from inflation (66%) and salary not keeping up with rising expenses (34%) are the top concerns.  Source: Endowus Wealth Insights Report 2023.

This creeping sense of fear can derail individuals’ investing resolve, prompting them to make emotionally led financial decisions that may not be meaningful for their wealth goals.

Despite being the most concerned about inflation, when asked for their main financial goal for 2023, a majority of respondents in Hong Kong (62%) and Singapore (68%) said they want to save more money. Yet, with the average interest rate at less than 1% for most savings accounts, individuals are effectively losing money when the inflation rate exceeds the interest rates on their savings account.

What s your main financial goal for 2023? Singapore respondents' top goals are to save more money, and explore new passive income opportunities.  Source: Endowus Wealth Insights Report 2023.

Many may feel that they do not have the necessary experience or knowledge to do invest well. New or inexperienced investors are most vulnerable — the study noted that respondents who have no investing experience are also those more likely to "invest when the time is right".

Chart: Percentage of respondents who only "invest when the time is right" - among those with no experience with investing, half in Hong Kong gave this response while 66% in Singapore said so. Meanwhile, respondents with some experience with investing are less vulnerable; 31% in Hong Kong and 50% in Singapore gave this answer. Source: Endowus Wealth Insights Report 2023.

Attempts to time the market are inevitably coloured by emotion. To effectively get ahead of inflation, there are precautionary measures to help investors manage the stress of uncertain times, lest they fall prey to the noise of misinformation or speculative behaviour.

Don't confuse speculation with investment

Even experienced investors may think they are investing when what they are doing is, in fact, disguised as speculation. In fact, one in three respondents who indicated they have some or a lot of experience investing reported that they only invest when they feel the time is right.

It is human to want to time the market or panic-sell investments in periods of high volatility, but short-term speculative action ultimately leads to random outcomes for the risk taken. Resisting the temptation to react to the ups and downs of the stock market in a disciplined way makes for a better investment practice.

Evidence-based investing is designed to give you the highest chance of a return that is commensurate to — and compensates you for — the risk that you take.

More than half of respondents in Singapore (55%) would choose to preserve capital while taking minimal risk. But with the right investing approach and a trusted wealth manager, you can grow your capital ahead of inflation rates, by taking some risks that you are willing to accept.

More importantly, investors should first clearly define their future needs and investment horizon, before figuring out the actions to take. An investment plan to reach your financial goals is often a long-term pursuit. A get-rich-quick strategy is almost guaranteed to fail.

Perhaps the biggest risk of all is not being able to reach our long-term goals of being able to retire when we want, or live the life we envision post-retirement.

Dollar-cost averaging: A small action to reap big returns

A digital wealth platform succeeds from helping clients automate the stress out of the investing process.

In the Endowus Wealth Insights Report 2023, those looking to invest less in 2023 point to market volatility and uncertainties as their biggest deterrents; these worries are most felt among Gen X respondents (71%).

But contrary to popular belief, Inflation does not just hurt someone who is retiring or has retired. For Gen Zs who are saving for a down payment on their first home, or millennials for their children’s university funds — their resultant purchasing power will be further eroded in the longer term if they leave these funds in their savings accounts.

Instead of simply earmarking money for saving, consider the less daunting approach of dollar-cost averaging (DCA) — which lets you start with smaller amounts and earlier on in your journey. It also prevents emotionally charged investment decisions, which we can be especially susceptible to when volatility is high.

For example, you can choose to invest a fixed sum of $1,000 on the first day every month. This means that regardless of the state of and your opinions on the stock market, you stay committed to investing that $1,000 monthly. This routine forces you to adopt a passive investment strategy. In the long run, the cumulative value of the investment will grow, boosted by the power of compounding.

Diversify your information sources, as with your portfolio

The worrying habit of timing the market usually stems from a root problem of insufficient or inadequate financial literacy.

In addition to financial concerns, just above half of Singaporean respondents (57%) are confident about their own financial health in 2023 versus 70% of respondents in Hong Kong. This relatively lower sense of confidence is perhaps aggravated by a lack of the right knowledge for meaningful financial planning or investment strategy, especially felt among Gen Z respondents.

Charts: Confidence in financial health, retirement adequacy in Singapore, and the economy. Source: Endowus Wealth Insights Report 2023
Charts: Confidence in financial health, retirement adequacy in Hong Kong, and the economy. Source: Endowus Wealth Insights Report 2023

When it comes to building up your financial knowledge, a good place to start is to diversify your sources of learning.

The report showed that one in three would turn to friends and family as a source of financial knowledge. Again, a point of concern is that this is more prevalent among those without investing experience (55%) than those with experience (38%).

When it comes to building up your financial knowledge, take heart that there is a repository of expertise shared online that is easily and freely accessible; webinars and articles published by trusted advisors, and curated for not only experienced investors but also for new investors.

All investors, regardless of experience, should always do their due diligence and ensure the credibility of the source before making any investment decisions.


Investment involves risk. The value of investments and the income from them can go down as well as up, and you may not get the full amount you invested. Past performance is not an indicator nor a guarantee of future performance. Rates of exchange may cause the value of investments to go up or down. Individual stock performance does not represent the return of a fund. 

Any forward-looking statements, prediction, projection or forecast on the economy, stock market, bond market or economic trends of the markets contained in this material are subject to market influences and contingent upon matters outside the control of Endowus Singapore Pte. Ltd. (“Endowus”) and therefore may not be realised in the future. Further, any opinion or estimate is made on a general basis and subject to change without notice. In presenting the information above, none of Endowus, its affiliates, directors, employees, representatives or agents have given any consideration to, nor have made any investigation of the objective, financial situation or particular need of any user, reader, any specific person or group of persons. Therefore, no representation is made as to the completeness and adequacy of the information to make an informed decision. You should carefully consider (i) whether any investment views and products/ services are appropriate in view of your investment experience, objectives, financial resources and relevant circumstances. You may also wish to seek financial advice through a financial advisor or the Endowus platform and independent legal, accounting, regulatory or tax advice, as appropriate.

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Persistent fears about inflation in Singapore and Hong Kong may be driving emotional decisions about investing. Here's how to keep that in check.

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