Endowus client assets cross US$10 billion, and closes US$70 million fundraise to scale regional wealth technology leadership
- The new investment round is led by Illuminate Financial with investments from existing investors, including Prosus, Citi Ventures and leading Asian family offices, bringing total funding to date to over US$130 million.
- Endowus Group client assets have surpassed US$10 billion (S$13 billion), driven by the high-net-worth segment and growth in alternatives including hedge funds and private markets.
- Endowus’ two markets of Singapore and Hong Kong have seen substantial growth. Hong Kong, Endowus’ second and newest market, has grown by over 150% in client numbers and 3x in client assets from a year ago.
- Endowus has delivered more than US$1 billion (S$1.3 billion) in net investment gains for clients, meeting its aim to aid individuals and families achieve their wealth goals.
Singapore, Hong Kong, 22 October 2025 - Endowus, Asia’s leading independent wealth advisory and investment platform, announced the close of its latest funding round, raising more than US$70 million (S$90 million). This round adds a fresh raise of US$20 million (S$26 million) to the conversion of existing notes to bring the company’s total funding to over US$130 million (S$170 million) since its inception. This milestone comes as the company continues to scale to new heights in its core markets of Singapore and Hong Kong, with record new clients and asset growth in 2025, driving the Group’s total assets to historical highs, surpassing US$10 billion (S$13 billion).
The new round is led by Illuminate Financial, with participation from key existing investors, Prosus Ventures, Citi Ventures, and leading Asian family offices. The continued support of global leaders in technology and finance reflects a strong conviction in Endowus’ position as the long-term winner in Asian WealthTech.
Illuminate Financial is a fintech specialist firm, backed by some of the world’s largest financial institutions, that invests in technology defining the future of financial services. Its deep expertise in WealthTech and capital markets innovation will accelerate Endowus’ mission.
Samuel Rhee, Co-founder and Chairman of Endowus said, “Wealth management is undergoing a generational transformation driven by demand for aligned advice, greater transparency, and better access to solutions. We are at the forefront of this change by aligning only to the best interests of clients and leveraging technology to enable better experiences and achieve better outcomes. We want to be the trusted partner journeying with our clients to help them achieve their desired outcomes in meeting their long-term wealth goals. The tremendous support from our existing and new investors enables us to accelerate this mission, creating lasting impact for individuals while raising the standards of our industry.”
Luca Zorzino, General Partner & Head of Asia for Illuminate said, “At Illuminate Financial, we focus on investing in founders who are addressing structural inefficiencies in financial services. Endowus is doing this by combining transparent pricing with broad fund access, enabling them to tackle long-standing gaps in the way wealth and pensions are managed in Asia. Their fee-only, conflict-free model, together with its status as the first and only digital advisor for pension in Singapore, represents an important step forward for client-centric wealth management. With our deep network of strategic financial institution partners, we are pleased to support Endowus as they continue to build a regulated, scalable platform for the region.”
The latest investment underscores Endowus’ continued leadership in Asia and the opportunities for further innovation and growth in the industry. The new capital will be used to scale further, with a focus on developing cutting-edge retirement solutions and pension platforms in Singapore and Hong Kong. It will also invest in deepening its technology edge in the application of Artificial Intelligence (AI), its new foray into B2B solutions for financial advisors (FA) and external asset managers (EAM), and future geographic expansions across the region.
Hong Kong, Endowus’ newest market, has achieved 150% client growth and a 3x growth in assets year-on-year, while it solidified its dominant position in Singapore’s digital wealth space across public pension, private wealth and as a conflict-free fund platform. A key driver in both markets has been the expansion of Endowus Private Wealth, catering to high-net-worth clients, with a broader offering of hedge fund and private market solutions. Its award-winning multi-family office business under Carret Private has also seen strong growth, cementing its position as a leading EAM in Asia.
Endowus has become a leading private market and hedge fund solutions provider for individuals and institutions to allocate to top managers and portfolios at institutional-level cost, and with conflict-free advice. Its differentiated model is built on advice and transparency with no subscription fees or commissions from fund managers. Alternative investments on the platform saw more than 3x growth in the past year, crossing US$500 million (S$650 million) with accelerating growth. Endowus is continuously working to democratise previously difficult-to-access asset classes, enabling a wider pool of wealth investors to benefit.
Endowus’ private market and hedge fund strategies are managed by leading global managers and through fund of funds access to General Partners (GPs) such as Apollo, Blue Owl, Carlyle, CVC Capital Partners, EQT, Harbourvest, KKR, Macquarie Asset Management, Partners Group, Oaktree, and many others. Endowus has launched a series of portfolios for each asset class, including private credit, private equity and hedge funds. The firm will soon be launching a private infrastructure portfolio, leading the industry in access and cost. 1
Gregory Van, Co-founder and CEO of Endowus, said, “Endowus is leading the industry in digital innovation and transformation, meeting the needs of the modern investor. Endowus’ conflict-free business model creates a win-win-win for clients, leading fund managers, and the platform to scale and compound together. It is early days, but the impact to our clients is clear, from college grads investing their first paychecks, to sophisticated family office and charity endowment clients with over US$100 million on Endowus. We will continue to lead the way in transforming the industry and meeting the needs of our clients across Asia.”
Martin Tschopp, CEO of Prosus Ventures said, “This is our third investment in Endowus, and a reflection of our strong belief in its mission to build an advisory-led wealth platform that meaningfully impacts the lives of individuals and families. The company’s ability to achieve remarkable growth without compromising on its values is a testament to the strength of its culture and its long-term vision. I am excited about Endowus' continued potential as it accelerates its growth and proliferates its mission across Asia.”
Endowus has broadened its solutions to provide institutional-level advisory and full-service wealth solutions to help clients achieve their unique financial goals. In addition to core portfolios across the risk spectrum, Endowus offers income and cash management portfolios, as well as its fund platform, Fund Smart, that allows investors to buy single funds and build personalised portfolios across an Endowus Investment Office curated list of strategies managed by over 100 leading global fund managers. This breadth ensures that clients can access the right solutions at the right stage of their financial journey, with Endowus seeing consistent positive net inflows from new and existing clients every week since inception.
In addition, Endowus’ early investment in AI has generated positive momentum for the business. The firm integrated generative AI into its client experience with the launch of WealthWise AI, powered by Endowus’ proprietary in-house engineered AI solution. WealthWise AI assists investors in navigating queries around portfolios, transactions, and fund performance. The implementation has significantly improved efficiency and customer satisfaction, reducing human intervention by more than 60%. WealthWise AI has human client advisor-facing solutions that free up human advisors to focus on more personalised, high-value service to clients. Endowus will continue to invest in optimising its successful hybrid advisory model, with ambitions to further enhance its advisory and investment excellence through strategic use of AI tools.
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