Endowus Doubles Hong Kong Office Footprint with Strong Confidence in Hong Kong as a Leading Wealth Management Hub

With Hong Kong overtaking Switzerland as the world's largest cross-border wealth market, Endowus doubles its footprint in Central — backed by a year in which its client base doubled, assets under advice tripled, and alternatives assets grew fivefold

• Endowus has relocated to Chinachem Tower, 34–37 Connaught Road Central, doubling its Hong Kong office space to accommodate rapid team and client growth
• Hong Kong overtook Switzerland as the world's largest cross-border wealth hub in 2025, with cross-border assets reaching US$2.95 trillion — underscoring the strategic importance of the market
• In 2025, Endowus Hong Kong's client base doubled, assets under advice tripled, and alternatives assets grew fivefold; year-to-date assets under advice are up 50%, and 2.5 times year-on-year
• Endowus is the first tenant to move into Chinachem Tower following its extensive renovation, reflecting its ambition at the centre of Hong Kong's evolving financial district
• Named Asia's Best WealthTech by the Euromoney Private Banking Awards 2026 — the first dedicated WealthTech honour in the award's history — Endowus now manages more than US$12 billion in assets for over 300,000 clients across Hong Kong and Singapore

HONG KONG, 23 JUNE 2026 — Endowus, Asia's leading independent wealth advisor and investment platform, today announced the relocation of its Hong Kong office to a 4,290-square-foot full floor at Chinachem Tower in Central — doubling the size of its footprint in the city as it scales its business to meet surging client demand for independent, conflict-free wealth management.

The move comes at a defining moment for Hong Kong's wealth management landscape. According to Boston Consulting Group, Hong Kong surpassed Switzerland in 2025 as the world's largest cross-border wealth hub, with assets booked in the city reaching US$2.95 trillion. For Endowus, a firm that entered the Hong Kong market with a conviction that investors remain underserved in more ways than one — more transparency, lower fees, and advice that is genuinely aligned with their interests — this milestone affirms that the opportunity ahead is larger than ever.

Deepening Commitment to Hong Kong as the World’s Leading Wealth Hub

Located at Chinachem Tower, 34–37 Connaught Road Central, the new office places Endowus at the heart of Hong Kong's Central Business District, directly across from Exchange Square and IFC and in close proximity to major banks, financial institutions, professional services firms, and the clients it serves. Endowus is the first tenant to move into Chinachem Tower following its extensive renovation — underscoring not only the firm's ambition in a market that is itself being remade, but also marking the beginning of a long-term strategic partnership between Endowus and Chinachem Group, built on a shared commitment to innovation, excellence, and Hong Kong’s future growth.

The expanded space features a dedicated event venue, multiple private meeting rooms for confidential client conversations, and an open-plan design to foster team collaboration. The office will regularly host investment workshops, market outlook sessions, and educational programmes with Endowus' investment and advisory teams, as well as with more than 100 global fund managers the firm partners with. 

Situated in the heart of Central and just a three-minute walk from the Central MTR station, the new office provides convenient access for client visits before, during, or after work. The expansion and design reflect Endowus' belief that investors increasingly value a hybrid wealth management experience: the convenience and rigor of a digital platform combined with direct access to professional advisors and investment experts.

Gregory Van, Co-Founder and Chief Executive Officer, Endowus said, “Hong Kong is Endowus’ first overseas market for a reason. It sits at the heart of Asia’s wealth creation, cross-border capital flows, and financial innovation. Our move to Chinachem Tower is a clear statement of confidence in Hong Kong’s role as a global wealth management centre and in Endowus’ long-term commitment here. As more clients seek independent, evidence-based advice across public markets, private markets, and alternative investments, we are continuing to invest in the people, technology, and client experience needed to help investors build resilient portfolios at fair and transparent fees.”

Angus Cheung, Deputy Director of Asset Management, Chinachem Group said, “Chinachem Tower’s comprehensive renovation has transformed the building into a dynamic, future-ready hub at the very heart of Hong Kong’s financial district. We are proud to welcome Endowus as a key tenant — their exceptional growth and commitment to making sophisticated wealth management accessible to all investors resonate strongly with our vision for the Tower’s tenant community. Central is where ambition meets opportunity, and we are excited to provide Endowus with the space and environment to grow, collaborate, and thrive in what is now the world’s largest cross-border wealth management centre.”

Strong Business Momentum Signals Surging Demand for Institutional-Grade Products and Conflict-Free Advice

The relocation is a direct response to the firm’s rapid expansion in Hong Kong. In 2025, Endowus Hong Kong’s client base doubled, assets under advice tripled, and assets in hedge fund and private market offerings grew fivefold. Into its third year of operation The firm’s client base is now majority white-collar professionals — over 50% — who choose Endowus for its institutional-quality solutions and its conflict-free advisory model. Year-to-date, assets under advice have grown 50% and are 2.5 times up than the same period last year.

Hong Kong investors are increasingly drawn to Endowus’ conviction that more choice does not automatically mean better outcomes. The firm’s value proposition — curated access to Best-in-Class global funds, 100% of trailer commissions returned directly to clients, and wealth advice that is truly independent and free from potential conflicts of interest has proven to gain traction as investors demand more from their wealth managers.

Supported by policy tailwinds including tax concessions for family offices, a vibrant IPO and capital markets, and Hong Kong’s role as global super-connector for global capital, the city’s long-term fundamentals remain compelling. The office expansion is Endowus’ vote of confidence in both the market and the investors it serves.

Steffanie Yuen, Managing Director and Head of Hong Kong, Endowus said, “Hong Kong investors are facing more choices than ever, but more choice does not always translate into better long-term outcomes. Endowus’ role is to help clients cut through complexity, make informed decisions, and invest with clarity. Our expanded office gives us the space to grow our team, serve clients more effectively, and contribute more actively to Hong Kong’s wealth management community.”

The new office will also serve as a hub for collaboration across the broader financial community. Endowus plans to host industry associations, world-class asset managers, and strategic partners in a space designed to advance financial education and strengthen Hong Kong’s asset and wealth management ecosystem.