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Endowus makes donating to 15 charities easy this Christmas with Giving Machines

Nov 2021

Endowus, Singapore’s leading MAS-licensed digital wealth platform, has placed 12 Giving Machines around Singapore as part of their Endowus Gives Back initiative. The initiative seeks to encourage Singaporeans to donate to 15 charities of their choice. 

Instead of dispensing snacks and drinks, Endowus’ Giving Machines are vending machines with a twist, offering people the chance to donate to charity. Individuals will be able to select a giving card with a $5, $10 or $20 value that they would like to donate to their chosen charity. These giving cards show examples of tangible items, such as food and stationery, or programmes, such as rehabilitation sessions with patients and educational therapy, to offer a range of charitable gifts that donors can provide to the beneficiaries they choose. The full amount of the donations will go directly to partner charities for the purchased item or for items or services of greater need based on the charities’ discretion.

Endowus will also launch virtual vending machines in December, where people will be able to scan a QR code and donate directly to a charity through one of the 15 campaigns on Giving.sg. The dollar value of these donations will not be limited, and people can donate as much as they want. 

“We are a wealth creation company built on the principles of accessible financial investment, but we believe that giving can also be a force for good, and we want to leverage our brand, reach and customer pool to support the tough but important work that charities do. What better way and moment to do this than to encourage Singaporeans to give generously during the upcoming festive season to share a little of the wealth they have created with the less fortunate. As part of the Endowus Gives Back initiative, the Giving Machines are a unique and interesting way to easily help those in need and make the festive season a little more meaningful for both the giver and receiver,” commented Gregory Van, Endowus’ Chief Executive Officer.

The Singapore-based fintech startup hopes to raise $50,000 dollars from the Giving Machines, which will provide financial assistance to the following beneficiaries: 

  • Aidha
  • Boys’ Town
  • Care Corner Singapore Limited
  • Centre for Fathering Limited 
  • Children's Aid Society
  • Children's Wishing Well
  • Extra•Ordinary People
  • The Food Bank Singapore Limited
  • Make-A-Wish Foundation (Singapore) Limited
  • New Life Stories Limited
  • NTUC-U Care Fund
  • RSVP Singapore
  • Rainbow Centre Singapore
  • The Red Pencil
  • TTSH Community Fund

“We understand that this novel idea of fundraising via physical and virtual vending machines is probably the first of its kind in Singapore. TTSH Community Fund is really grateful to be chosen as one of the charities benefiting from this campaign by Endowus,” said Mrs Eunice Toh, Executive Director, TTSH Community Fund.

Mr Zainal Sapari, NTUC Assistant Director-General and Director of NTUC Care and Share Department, said, “This is the first time NTUC-U Care Fund is collaborating with Endowus on the Giving Machine Campaign. I hope that this new and unique initiative will pique the interest of the public to donate during this season of giving. When everyone comes together to give a little more, we will make a difference in the lives of our lower-income union members and their families.”

UOL Chief Investment and Asset Officer Jesline Goh said: “At UOL, we recognise that we have a role to play in the community we operate in. We are delighted to support our charity partners during this season of giving. Our shoppers are also able to contribute to meaningful causes while they shop for their loved ones at our malls. Together, we can care for disadvantaged groups and help foster inclusivity in our community.”

Endowus is partnering UOL Group and Marina Square on the locations of the vending machines, Reinvend Solutions Pte Ltd. for the supply of the vending machines and Giving.sg for donations received through the virtual vending machines.

From 1 November to 31 December, individuals will be able to make donations via our Giving.sg page here and at one of the 12 giving machines — located at Kinex, Marina Square, United Square and Velocity — or via scanning a QR code located on the physical machines. This can also be done through virtual vending machines sponsored by Moove Media — located at Beauty World, Clarke Quay, Farrer Park and Hougang — from 1 December onwards.

Download the full appendix here.