Endowus Partners With Leading European Asset Manager with Strong Canadian roots, RBC BlueBay, to Deliver Specialist Credit Strategies to Asian Investors

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• This marks the specialist asset manager’s first partnership with a digital wealth platform in Asia for RBC BlueBay, making a selection of their best-in-class specialist credit expertise, which includes investment grade, emerging markets, macro, securitised credit, event-driven, and special situations, accessible to a wider audience.
• By providing differentiated, institutional-grade investment solutions, the alliance directly addresses the growing demand for sophisticated tools to solve Asia’s retirement adequacy challenge and meet the evolving needs of different investor segments in the region.

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HONG KONG/SINGAPORE, 24 Sep – Endowus, Asia’s leading independent wealth advisor and investment platform, today announced a strategic partnership with RBC BlueBay Asset Management, the specialist fixed income manager of Royal Bank of Canada (RBC) Global Asset Management outside North America. The partnership will bring RBC BlueBay’s fixed income platform, which spans absolute return, total return, and benchmark-relative solutions, to professional and accredited investors in Hong Kong and Singapore.  

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RBC BlueBay is globally recognised for its fixed income expertise, combining hedge-fund-style processes and institutional discipline to deliver diversified, risk-adjusted portfolios that adapt to market cycles. 

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While traditional fixed income managers are benchmark-oriented, RBC BlueBay’s strategies cover the full spectrum of global credit—including investment grade, emerging markets, macro, securitised credit, event-driven, and special situations—offering niche exposures rarely accessible to individual investors in this region.

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This marks RBC BlueBay’s first collaboration with a digital wealth platform in Asia, signalling its commitment to expand its presence and tailor solutions for Asia-based investors. Managing over US$534 billion in assets (as of 30 June 2025), including US$143 billion on the specialist BlueBay fixed income platform, RBC BlueBay has a long history of collaborating with family offices, sovereign wealth funds, pensions, and private banks to deliver innovative, customised investment solutions.

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Investor appetite for private market opportunities has accelerated globally, as individuals and institutions seek differentiated sources of return and portfolio resilience beyond traditional public markets. The trend is mirrored on the Endowus platform as private market investments have grown 147% YoY (as of 31 August 2025) with its high-net-worth segment growing 33% across Hong Kong and Singapore in 2025. This momentum underscores why bringing RBC BlueBay’s specialist credit strategies to Asia is both timely and highly relevant for sophisticated investors seeking alternatives beyond traditional bonds.

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Said Serene Sun, Head of Asia ex-Japan Business Development, RBC BlueBay Asset Management, “Partnering with Endowus is an exciting milestone for RBC BlueBay as we expand our footprint in Asia. We see a strong alignment in our shared vision: to respond to the complex and nuanced demands of today’s investors with flexible, high-quality solutions. Endowus’s client reach, combined with our global expertise in active fixed income management, enable us to deliver specialist strategies not widely available in this region. Together, we can meet diverse client needs and help build stronger, more resilient portfolios.”

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This partnership highlights Endowus’s drive to broaden access to institutional-grade investments while showcasing RBC BlueBay’s ability to craft specialised credit strategies for Asia’s varied investor community. By combining BlueBay’s specialist expertise with Endowus’ trusted platform, the collaboration introduces a differentiated offering not widely available in the region—meeting the sophisticated and varied needs of professional and accredited investors.

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Said Samuel Rhee, Chairman and Group Chief Investment Officer, Endowus, “Our clients have different goals and needs, but what they all seek are solutions they can trust to deliver over the long term. By partnering with a global leader like RBC BlueBay, we are able to bring more high-quality, institutional-grade strategies that complement our core investment solutions for our clients. This collaboration reflects our commitment to offering investors not just greater choice, but the right kind of solutions that help them build resilient portfolios and achieve lasting financial success.”

About Endowus

Endowus is Asia’s leading independent wealth advisor and investment platform. With entities licensed by the Securities & Futures Commission of Hong Kong and Monetary Authority of Singapore, Endowus is the first digital advisor in the region to span personal savings, private wealth and public pension (CPF & SRS in Singapore), helping investors – individuals, family offices, endowments, and institutions – grow their wealth holistically, with conflict-free advice and access to institutional financial solutions at low and fair fees, through a personalised digital wealth experience.

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Founded in 2017, Endowus has raised a total of over US$110 million in funding from investors including UBS, EDBI, Prosus Ventures, Lightspeed Venture Partners, Citi Ventures, MUFG Innovation Partners, Singtel Innov8, Samsung Ventures, SBVA, OSK Ventures, Z Venture Capital, and ACF – a joint venture between JLIN LLC and The Wells Investments. Endowus also has some of the largest billionaire family offices in Asia, as well as the founders and employees of Endowus.

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Endowus continues to push the boundaries on innovation and democratising access, as it partners with 100+ global fund managers across public markets, private markets, hedge funds and alternatives to provide world-class solutions to its clients at a fair and transparent cost, delivered through Endowus’ fee-only business model. Endowus Private Wealth clients have access to a comprehensive range of expertly curated strategies in private markets and alternatives from firms such as,  Bridgewater, EQT, HarbourVest, Partners Group, Oaktree and more.

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Endowus’ leadership and growth have achieved global plaudits, including being one of three Singaporean WealthTech companies recognised on CNBC’s World’s Top FinTech Companies 2025. The firm was also ranked 45th on The Financial Times’ High-Growth Companies Asia Pacific 2025 list and 9th on Singapore’s Fastest-Growing Companies 2025 list. It was also the leading WealthTech provider on the Fortune Fintech Innovators Asia 2024 list, among 60 transformative firms in the region. Endowus was also named as part of the World Economic Forum’s (WEF) Technology Pioneers 2023 and continues to serve as a Global Innovator within the community. The leadership sits on both the Longevity and Retail Investor steering committees.

The Endowus platform also secured several industry awards, including Asia’s Best Digital Wealth Management and Hong Kong’s Best FinTech Innovation in Asset Management (Asia Asset Management’s Best of the Best Awards 2025). Other regional accolades include Singapore’s Best Digital Wealth Management Experience (The Asset Triple A Digital Awards 2025), Best Digital Upgrade for enhancements made on the Endowus app (The Asset Triple A Digital Awards 2024), and Best WealthTech Solution 2023 (Asian Private Banker 9th Technology Awards).

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The Endowus Group comprises Endowus’ licensed companies in Hong Kong and Singapore, as well as Hong Kong-based multi-family office Carret Private. Endowus Group serves over a hundred thousand clients with content, advice and access. With group assets of over US$8 billion, it is one of the largest independent wealth managers in Asia. From a combination of providing 100% trailer fee rebates as direct cashback to clients, and fund fee savings from access to institutional share classes and exclusive funds, Endowus is estimated to help its clients save more than US$50 million in fees per year.

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For more information, visit www.endowus.com/en-hk. Endowus HK Ltd is for Hong Kong residents only. For Singapore residents, please contact Endowus Singapore Pte Ltd or visit www.endowus.com.

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About RBC BlueBay Asset Management

RBC BlueBay Asset Management represents RBC Global Asset Management outside of North America and is an active asset manager. From equities and fixed income to alternatives, we find new ways to express client ideas in the market and drive better outcomes.

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Our solutions-driven approach means we endeavour to empower our clients with the knowledge they need to help shape their investment ideas and decisions. We partner and evolve with our clients, creating and customising investment products that help them realise their goals.

We operate with total transparency throughout the business, providing clients with direct access to our investment teams and fostering a culture that encourages opportunity, resulting in a thoughtful and inclusive organisation that puts people first and delivers for clients.

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Ideas happen here.

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