Investing when the market has run up is hard, but here’s what helps

In this op-ed, Samuel Rhee, Chairman and CIO of Endowus unpacked two key factors that prevent individuals from investing: When individuals are afraid of losing money, and when individuals feel like they already lost money due to not buying when the market was up. However, times when markets fall are fewer than people expect, and statistically, financial markets have always skewed positively. Investors are advised to stick to a regular investment plan as the markets will generate returns in the long run.