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Endowus appoints new Head of PR and Communications to strengthen position as Asia’s leading fee-only digital wealth platform

Dec 2021

Grace Chiang, the former Public Relations Lead at Grab, will oversee PR and Communications at Endowus to support the firm’s expansion plans in Asia

Endowus, Singapore’s leading digital wealth platform has appointed Grace Chiang, as its Head of PR and Communications. This follows Endowus’ recent strategic hires of Dominic Ong as Chief Financial Officer and Head of Strategic Partnerships, Deepak Sarda as VP of Engineering and Valerie Tan as Head of Risk and Compliance.

A communications veteran with over 15 years of experience, Chiang joins Endowus from recently Nasdaq-listed superapp, Grab, where she was the Public Relations Lead spearheading communication strategy and reputation building for Grab’s financial services, mobility and deliveries business verticals in Singapore. Prior to her role at Grab, Chiang was the first communications and digital hire for SGInnovate - a venture capital firm with over 80 deep tech companies in its portfolio, winning several notable industry awards as she led brand and reputation building initiatives. Grace had also previously held various PR and marketing positions at Adidas, DOCOMO and IMDA. 

“We’re thrilled to welcome Grace to the Endowus family as we grow from strength to strength in establishing ourselves as the leading robo advisor in Singapore, and in time to come, Hong Kong. Her extensive experience in the tech sector and most recently with a homegrown decacorn will be instrumental for our next stage of growth as we continue to break new grounds as the leading wealth management app in Singapore, and beyond,” said Endowus Chief Marketing Officer, Jason Huan.  

Chiang said, “The tech industry is moving at breakneck speed and as it is always evolving, this really challenges PR teams to rethink and refine the ways companies can engage with different stakeholders. Looking at the fintech space, players such as Endowus are actively shaping the future of the financial services sector. The Endowus founders’ vision of investing as a collective, towards a better and more sustainable future speaks strongly to me. I am thrilled to be part of a team that is always pushing itself to create greater and uncomplicated access to investment products and advice - all enabled by tech.”

Endowus recently closed a S$35 million investment round led by Prosus Ventures and EDBI to accelerate its expansion across Asia, and is doubling down on its marketing and communications efforts to strengthen its position as Asia’s leading fee-only digital wealth platform.

“The Endowus team is fired up and doing incredible work. I look forward to layering more capabilities on top of a strong PR engine that is already running,” Chiang added.

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