Samuel Rhee, Co-Founder and Chairman of Endowus, reflects on 2024's digital transformation in wealth management, driven by client demand for transparency and personalization. He highlights the shift towards client-centric models, increased interest in private markets, and the rise of sustainable investing. He anticipates continued innovation in digital wealth management, with technology enhancing client experiences and operational efficiencies. Endowus plans to expand its investment solutions and focus on client education.