Today, we are excited to introduce Endowus Fund Smart* - A new investment solution on the Endowus wealth platform that allows you to build customisable portfolios with direct access to curated institutional best-in-class funds from the world’s leading asset managers.
Fund Smart - a new way to invest on the Endowus platform
Are you confused or dumbfounded about the several thousands of funds out there to choose from? Well, we cut it down to a curated list that is made of just over 50 of the best funds available for each asset class on the Fund Smart platform. These best-in-class funds have been pre-screened, and pre-selected by Endowus just for you.
Why? Because we know being presented with too many options is a bad thing when it comes to investing. It paralyses us into inaction or analysis paralysis. It also often leads to clients getting pushed to buy the worst funds that are often the flavour of the month but lead to poor outcomes. The distributor (bank/broker/fund platform) is getting paid a commissions ("called trailer fees”) on the funds they sell to clients, making their advice financially misaligned with the end clients.
We believe that by giving a curated list aligned to your personal interest and risk tolerance, you will be able to invest better to live better today. This is why we created Endowus Fund Smart.
The Endowus Smarts: Fund Manager & Fund Selection Due Diligence Process
The Endowus Investment Office as a trusted advisor
Large institutions hire what are called fund of funds (FoF) managers to select the best funds for them to build into a portfolio - an exclusive service for the biggest sovereign wealth funds and the largest global institutional investors. We’ve already done most of the hard work for you in screening and doing due diligence to curate the best funds for you to choose from. You can add criteria that is important to you across the various asset classes, geographies, sectors, thematics, styles & factors. When it comes to investing, having a plethora of options can be counter-productive. In that, you will need a trusted advisor to help you select the best choices, a team that’s entirely aligned to helping you grow your wealth with the right incentives.
The Fund Selection Process
The Endowus Investment Office has painstakingly selected the best-in-class and the best performing funds from the largest global and local fund managers. Most people understand what best performing funds means but in fact, this is not clearly defined. It can mean different things to different people and what period you look at in performance could make a fund look good or bad. It is really important to look through performances longer term and through cycles. Normally distributors always push the funds that have performed best in the past 1 year or 3 years or in worst cases the past few months! This is not different from chasing the latest hot stock tips, and not the type of investments we want to recommend to our clients.
We define best-in-class as the highest integrity funds for each asset class or sub-category that exhibit the following characteristics;
i) are consistent in what they say and what they do - this is based on their investment philosophy, strategy, implementation, execution.
ii) are able to generate returns close to or above its relevant benchmarks consistently without taking unnecessary risks - the returns are always adjusted for the risk and each risk has to be compensated in the returns it generates. Consistency over a meaningfully long period of time is important.
iii) good managers of risk - in terms of risks in market, volatility, liquidity, style, duration, default, regulatory, FX, concentration, reinvestment, etc. You need a certain scale, experience, expertise in managing risk well.
iv) security and stability in the process and setup of the company and the fund, the investment team, lead portfolio manager, investment and risk management procedures, trading and execution capabilities.
v) for passive and passive plus or systematic quant strategies, the cost is paramount as they are largely index or passive in nature. But this applies to all funds whether passive or active, Morningstar research has shown that cost is the single more important determinant of future returns so being cost efficient and providing good funds at low cost is a key factor in being a best-in-class fund.
Endowus curated Fund Smart vs other fund platforms with too many costly choices
Great fund management is not new - at Endowus, we stand on the shoulders of giants, working with the largest global and local asset managers with proven track records, safeguards, and efficiencies of scale rather than trying to reinvent the wheel.
These are fund managers who are aligned with the mission and vision of Endowus to help you save and invest better so you can live easier today and better tomorrow. We want to bring a higher level of integrity and a higher quality performance, all at the lowest cost achievable on the Endowus Fund Smart platform.
All of the best strategies and funds are immediately available on Fund Smart, from names that you are familiar with such as Dimensional, PIMCO, Vanguard, Schroders, Franklin Templeton, Eastspring, Fidelity, Aberdeen Standard, PineBridge, Legg Mason, First Sentier (previously First State), Fullerton, Lion Global, Nikko, and UOB Asset Management.
Invest in Endowus Advised Portfolios when in doubt
Our core suite of Advised Portfolios remains the best way to gain globally diversified, low-cost market exposure to generate long term returns. However, we have listened to many current and potential clients and we recognise that each person has varying needs, personal circumstances and different goals requiring different levels of customisation.
Now on the Endowus Fund Smart platform you can take advice or follow a Model Portfolio suggested by us, or build bespoke or do-it-yourself portfolios. You make the decision, while being advised by us. Endowus Fund Smart is a revolutionary way to build your own personal portfolio with guardrails in place. This complements (and you can build around or start with and then tweak) our Advised Portfolios which are globally diversified, low cost, core allocation portfolios.
Access Model Portfolios with Endowus Fund Smart
You can utilise the Endowus Core+ strategy of using our globally-diversified, low-cost Advised Portfolios as the core allocation to equities and fixed income, plus Fund Smart to create satellite portfolios to best suit your needs, risk, and goals.
For satellite portfolios, you can also use Model Portfolios on the Fund Smart Platform, under the recommendation of Endowus Investment Office.
You can construct personalised portfolios using funds that have been diligently screened by Endowus for your CPF, Cash savings, or SRS all seamlessly on the Endowus platform.
How Endowus Portfolios Can Be Personalised For Your Needs And Goals
It is our job at Endowus to get through the noise and hand-pick best-in-class funds, at the lowest cost achievable, so you can create personalised portfolios suitable for your goals. So here’s what can you do on the Endowus Fund Smart platform:
Endowus Model Portfolios with Endowus Fund Smart
Here are some more specific use cases that you can build on the Fund Smart Platform, under the recommendation of the Endowus Investment Office.
1. Customised Endowus Advised Portfolio
Customise the risk levels and asset allocation of existing Endowus Advised Portfolios. Previously you had a choice of 6 risk weightings but now a 50:50 or a 70:30 portfolio or any risk weighting of your choice can be created on Fund Smart and everything in between in whatever ratio you see fit.
Endowus Cash/SRS Advised Portfolios and Risk-based asset allocations
Endowus CPF-OA Advised Portfolios and Risk-based asset allocations
2. DIY Cash Management solutions
Create or replicate any kind of Cash Management Account with an appropriate risk and target yield in mind. You can create or replicate any cash solutions from Robos or fund platforms here on the Endowus platform together with all your other investment needs so there is no need to go anywhere else knowing the fund-level costs will be the lowest available. You can even create all 7 of them if you really want - although we would advise against that. All you need is probably the Cash Smart CORE and ENHANCED to meet your real needs, that’s why we created the two best cash management solutions in that way while everybody else is neither here nor there.
Endowus Fund Smart means you can create or replicate any cash solutions out there or even build another new higher yielding cash management portfolio for yourself
3. Endowus Ultra Defensive Portfolio
We are launching a new “Ultra Defensive Portfolio”(UDP) positioned between a 100% fixed income portfolio which has a worst 12-month percentage loss of 12%, and our Cash Smart liquidity management accounts which has a worst case outcome of 3.5%. To fill the gap between the 3.5% and the 12% risk numbers, we are introducing the UDP to be a better than cash but safer than fixed income portfolio. If you want to boost yield to higher than Cash Smart by taking some more risk, or you want to protect your capital and avoid volatility in the short term by going even more defensive than the 100% fixed income portfolio then UDP is the right choice for you. You can read more about it here.
Endowus Ultra Defensive Portfolio in SGD-hedged institutional share class
4. Single Fund Manager Model Portfolios
You can create a portfolio from a single fund manager. For example, a 100% Dimensional only equities or multi-asset portfolio or a 100% PIMCO fixed income portfolio.
For Dimensional Fund Advisors:
5. Other Thematic Investing Portfolios
There are many more options and choices and Model Portfolios to be released in the future. These can include things like, sector or thematic funds - ESG(Environment, Social, Governance) or SRI(Socially Responsible Investing) options, Technology, Dividends, Income, Real Estate, Commodities, etc.
If you would like to be updated on new Model Portfolios or portfolio solutions being launched by Endowus, we suggest you subscribe to our Endowus Insights mailing list through which we will keep you informed and updated on any new Model Portfolios.SUBSCRIBE TO INSIGHTS
The Endowus Cost Advantage
It doesn’t matter whether you have $10,000 in the DBS account or $10 million in a UBS private banking account, the experience is broken with poor advice, with people pushing you the wrong type of funds which is not suitable for you, and getting all of that at an exorbitant cost that takes away from your returns and leads to poor outcomes. Cost and returns are two sides of the same coin and by paying high cost you are giving up your returns, and lowering cost has an immediate substantial and direct boost to your returns. That is why Endowus is so fixated about trying to reduce the cost of investing at every layer and as much as possible.
Cost comparison example for PIMCO Fund
Cost comparison example for CPF Portfolio
Cost comparison for Typical Cash Management Account
How Endowus helps you understand and build the portfolio that is suitable for you
With Endowus Fund Smart, we have included useful advisory tools to help you build your portfolios with full transparency on the most important information you require.
When you invest in a fund through a DIY fund platform, bank or broker, you are often making investment decisions without the necessary information or advice needed to invest in the most appropriate way for you.
For example they do not;
- prompt you to assess your risk tolerance when you choose your funds.
- give enough information on historical returns and projected outcomes at the portfolio level and often even at the single fund level.
- show what the overall portfolio looks like with the top underlying holdings, sectoral and geographical exposure of the portfolio
- provide transparency on fees that you are paying and what the platforms are receiving in the form of kick-back commissions from the fund management companies.
As a firm believer of improving your investment process and outcomes, we embrace a higher standard of advice, transparency and goal-based investing:we want you to invest based on your risk tolerance. When you first set up an Fund Smart goal, you first have to indicate your maximum drawdown (cash management solution) or loss tolerance (investment).
After indicating your risk/loss tolerance, you will be guided to choose your funds, and the percentage allocation of it. You can search for fund rationales and other necessary fund documents. On the fund rationale page you will be able to find links to the fund management company’s fund page with more information and documents to help you make a better informed decision.
Based on your risk tolerance and your fund choice, we would be able to intelligently calculate to identify if your chosen portfolio is aligned with your risk and loss tolerance.
Our engines will immediately calculate the necessary information including historical returns, underlying portfolio holdings and positions, projected outcomes and full transparency on fees. The advice will help you understand your needs and your portfolio better.
You will have full transparency on fees upfront so you know exactly who you are paying how much. We will not take any commissions from fund managers or other product providers that may influence our decision and misalign us from serving your best interest. There are also no additional fees or charges on the Endowus platform. Other robos regularly charge 0.08%~0.1% spread on your FX transactions when they convert into US$ to access US-listed ETFs. We do not have any other charges and fully transparently show everything here.
Conclusion - What is different about Endowus?
Both our Cash Smart and now Fund Smart solutions comes from our deep desire to meet the needs of our clients in managing their wealth. It’s difficult enough trying to do it alone, Endowus is the advisor that will always be enabling solutions that work for you and will always be fighting for you on your side.
We are constantly looking at ways to invest better by:
- Providing direct and curated access to institutional share-class, trailer-free funds from the world’s leading asset managers
- Helping you understand the expected returns and risks of a portfolio
- Automated monitoring and rebalancing, all the time
- Keeping fees as low as possible with no sales fees, no transaction fees, and Endowus’ industry-first 100% trailer fee rebates
- Ensuring safety and security with assets held securely in your own name, at UOB Kay Hian, Singapore’s largest broker
- Delivering convenience on the 100% digital Endowus platform, investible with Cash, CPF & SRS
We started Endowus on a mission to help people save and invest better and prepare for their future, so they can live easier today, and better tomorrow. Today, thousands entrust their wealth with Endowus - investing Cash, CPF & SRS in optimised portfolios designed for their wealth goals.
If you need some help, we have globally diversified, low-cost, Endowus Advised and Model Portfolios to help you get started. You can replicate it exactly or tweak it later to your liking on Fund Smart if you would like to in the future. All created with the best-in-class funds screened and pre-selected in the Endowus platform.
If you need more help or have any questions, please reach out to our many MAS-licensed representatives, who are available to provide advice in building your own portfolio in minutes here.
Personalised and bespoke portfolios - just like the big institutions and private banks do for large clients. Provided at a cost that is unmatched by any fintech startup or traditional player. Endowus Fund Smart - build your own portfolio now.
How to start using Fund Smart:
- Simply log in to your Endowus account,
- Add a new goal,
- Select “Fund Smart” and follow the instructions.
*By selecting Fund Smart, you will need to acknowledge that you do not wish to obtain advice or a recommendation from Endowus. Full details of the required acknowledgement will be made available to you when you create your Fund Smart portfolio on our platform. Our investment philosophy and approach may be found at https://endowus.com/how-we-invest.