Steffanie Yuen, Head of Hong Kong at Endowus, laid out the different fees involved in the investment process. Investors should understand their true cost of investing, as fees can eat into a significant portion of their eventual returns. Although it is tempting for investors to time the market to achieve optimal outcomes, it is impossible to monitor all investments while beating prices consistently. Hence, to maximise their returns in the long run, investors should adopt a diversified approach to ride out market volatility.