Endowus is transforming wealth management in Asia by offering independent, low-cost, and technology-driven investment solutions. Co-founder and Chairman Samuel Rhee, former CEO and CIO of Morgan Stanley Investment Asia, drives the firm’s mission to democratise institutional-grade investments, advocating for transparency in how advisors are remunerated. Endowus pioneered the 100% rebate on trailer fees to customers and encourages the fee-only advice model. With a mission to address the retirement adequacy gap, Endowus initially focused on CPF investments in Singapore, and has expanded to serve a broad client base, including high-net-worth individuals and institutions, with offerings ranging from cash management to private markets. Looking ahead, Rhee envisions a future of hyper-personalised, AI-driven wealth management as Endowus accelerates growth in Hong Kong and expands its presence across Asia.

Endowus strengthened its Hong Kong leadership with key appointments Janet Hung as Head of Client Advisory in Hong Kong and Jasmine Chan as Investment Advisory Director. Endowus’ Chairman and Co-founder, Samuel Rhee, assumes the role of Group Chief Investment Officer, overseeing investments and strategy across the group. The firm’s strategic hires aim to bolster Endowus’ presence and growth in Asia.

Endowus launched Fixed-Rate Savings (FRS) in Hong Kong, offering USD time deposit rates of up to 4.03% per annum with tenors of 1, 3, and 6 months. The service requires a minimum deposit of $10,000, has no additional conditions, and will waive the 0.10% fee until April. Recognizing that some investors have different goals and risk appetites when selecting investment options, Endowus designed FRS as a hassle-free solution to earn fixed returns on idle funds.

Endowus supported the Great Singapore Give (GSG) campaign by the National Volunteer and Philanthropy Centre (NVP) through its “Give a Gift of Hope” initiative, encouraging customers to donate to 20 selected charities. Through the Endowus Gives Back programme, the company raised over S$75,000 for various causes in Singapore. In addition to financial contributions, Endowus supports charities by providing institutional-grade financial advice at preferential rates and offering pro-bono financial management training, leveraging its industry network to drive meaningful philanthropic efforts.

Hugh Chung, Chief Investment Officer at Endowus discussed Trump’s tariff policies, explaining that the implementation has been measured and that the market has already priced in his public statements on tariffs. Hugh also discussed DeepSeek’s impact on the markets, emphasising the need for portfolio diversification. Lastly, Hugh shared his thoughts on India’s budget and economy.

Endowus grew client assets sevenfold to US$7 billion by September 2024, driven by increasing demand for private market investments. Alternatives exposure tripled in six months as the firm partnered with leading asset managers like Ares, Carlyle, and KKR to offer evergreen private credit and real asset products. Investors committed an additional US$17.5 million, bringing its Series C funding to US$52.5 million. By bypassing local feeder funds, Endowus lowers costs and provides direct access to US master funds. Endowus plans to focus on Hong Kong over the next 12 months and in the future, expand into high-wealth markets such as Taiwan, South Korea, Japan, and Australia.

In this CNBC article, Gregory Van believes that teaching his children about investing from a young age is important. By making financial concepts relatable, he encourages them to think about long-term growth versus short-term spending. Teaching his children the power of delayed gratification and rational thinking, Gregory instills an early appreciation for informed financial decision-making.

The Zaobao article profiles Gregory Van, CEO and co-founder of Endowus. Gregory's journey began with his education at the University of Pennsylvania, followed by roles at UBS and Grab. His vision for democratizing investment led him to co-found Endowus, which has grown rapidly under his leadership. Gregory emphasizes transparency, low fees, and client-centric services. His dedication to using technology to transform wealth management has positioned Endowus as a leading digital platform in Asia. Gregory's career reflects his passion for empowering individuals to achieve their financial goals through accessible and smart investing.

The Straits Times features Endowus, a digital wealth management platform, which has demonstrated significant revenue growth amongst other sectors that have seen strong business momentum.

Endowus has been ranked #9 in The Straits Times and Statista’s list of Singapore’s Fastest-Growing Companies for 2025. This list identifies the top 100 companies in Singapore with the highest revenue growth between 2020 and 2023 and highlights companies that have demonstrated significant revenue growth and resilience.

Endowus recently hosted the world's largest gathering of private equity and private credit fund managers at its Alternatives Wealth Symposium in Singapore. The event, held at the Marina Bay Sands Expo and Convention Centre during ARTSG, featured top-tier General Partners from renowned firms such as Apollo, Blackstone, Brookfield Oaktree, EQT, Carlyle, Hamilton Lane, HarbourVest, HPS, iCapital, Partners Group, P/E Investments, Stonepeak, and Quantedge. The symposium provided a platform to explore opportunities and developments in private markets, demonstrating how these asset classes can enhance investment portfolios and highlighted Endowus's commitment to deepening access to private market investments and fostering collaboration and innovation in the WealthTech space.

Endowus has successfully increased its latest fundraising round to over US$50 million, bringing its total funding to date to over US$110 million. This round saw participation from strategic and impact investors, including Prosus Ventures, UBS, MUFG, OSK Ventures, and basketball star Jeremy Lin's impact fund, JLIN LLC. The funds will be used to enhance Endowus's technology, expand its product offerings, and grow its presence in key markets such as Hong Kong and Singapore. Additionally, Endowus has surpassed US$7 billion in client assets, underscoring its rapid growth and the increasing trust from its clients.