Leap into prosperity this CNY 💰     Get an $88 head start to growing your wealth.

Leap into prosperity this CNY 💰Get an $88 head-start to growing your wealth.

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Licensed by MAS with assets held in your own name at UOB Kay Hian

Access top Ashmore funds among the 200+ best-in-class unit trusts now available on Endowus Fund Smart

Invest on Fund Smart in just a few clicks

  • 1. Create an Endowus account

    Onboard online in 10 minutes. When you create an Endowus account, we’ll create a trust account in your own name at UOB Kay Hian, Singapore’s largest broker. This trust account will handle your assets and process the transactions you make on the Endowus platform.

    You get the ease of use of the Endowus platform, and the trust that UOBKH brings to all its clients, including you.

  • 2. Add a Fund Smart goal

    Build your optimal portfolio using best-in-class funds at low cost with Fund Smart. Select your funding type — Cash, CPF or SRS.

  • 3. Choose from 200+ funds

    Explore our curated range of funds across asset classes, geographies, sectors, and styles. Our platform also guides you with real-time data on fund characteristics, like holdings and performance, to help you make better decisions.

  • 4. Investing better, at your fingertips

    Invest in a single fund or build a portfolio of up to eight funds. There is no limit to the number of portfolios you have on Endowus. Monitor your performance and manage your investments online.



Ashmore is a specialist Emerging Markets investment manager with over twenty years' experience in these markets. Based in London, the business was founded in 1992 as part of the Australia and New Zealand Banking Group. In 1999 Ashmore became independent and today manages USD 91.3 billion (as at 30 September 2021) in pooled funds and segregated accounts.. Today we continue to innovate, offering new strategies that provide an opportunity for investors to participate in Emerging Markets.



Refinitiv’s Lipper Fund Awards (UK, Austria, Germany, Switzerland, Europe, Nordics): Equity Emerging Markets Global Small & Mid-Cap (3 years)


Ashmore's outstanding portfolio management and research team have developed an investment approach based on two decades of Emerging Markets experience. Testament to the company's success is the confidence which central banks, government and corporate pension funds, institutions and high net worth individuals have demonstrated by investing with Ashmore.

Our EM Equity expertise

Ashmore’s equity themes all share common underpinning principles. We believe that Emerging and Frontier markets are highly inefficient and provide strong potential for significant alpha generation through actively managed, high conviction and investment focused approaches.Our Equity themes generate alpha from multiple sources. Emerging and Frontier Markets represent a diverse and broad range of economies and markets each at a different stage of development and facing diverse structural challenges. Significant and sustained portfolio returns can therefore be generated by a combination of both fundamental ‘top down’ and ‘bottom up’ decision making. Environmental, Social and Governance factors are explicitly assessed, scored and integrated into our investment process to help enhance our ability to deliver superior risk adjusted returns.

Our EM Fixed Income expertise

Ashmore’s fixed income team is comprised of 33 investment professionals focused on the full range of emerging market debt opportunities in the hard currency and local currency markets. Members of the team have been engaged in fixed income investing since the early days of the markets in the late 1980s/early 1990s. The team manages a wide range of portfolios that include specific subsets of the market or blended strategies that provide exposure to multiple subsets in the sovereign and corporate debt markets.We believe that the best way to gain exposure to strong medium and long-term trends in Emerging Markets is to employ specialist managers using an active approach. The Investment Committee collectively manages all portfolios and meets formally on a weekly basis to review markets, determine our investment strategy, and manage portfolios. We have a specialist, long-term value-driven approach starting with macro, top-down active management. We believe that active management focusing on asset liquidity and political dynamics with superior information and analysis leads to above average returns with lower risk over the cycle.

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