Leap into prosperity this CNY 💰     Get an $88 head start to growing your wealth.

Leap into prosperity this CNY 💰Get an $88 head-start to growing your wealth.

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Cash & SRS investing conveniently on one award-winning platform

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Choose from hundreds of funds with no sales charges

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Lower your costs by up to 1% per year

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Licensed by MAS with assets held in your own name at UOB Kay Hian

Access top Nordea Asset Management funds among the 200+ best-in-class unit trusts now available on Endowus Fund Smart

Invest on Fund Smart in just a few clicks

  • 1. Create an Endowus account

    Onboard online in 10 minutes. When you create an Endowus account, we’ll create a trust account in your own name at UOB Kay Hian, Singapore’s largest broker. This trust account will handle your assets and process the transactions you make on the Endowus platform.

    You get the ease of use of the Endowus platform, and the trust that UOBKH brings to all its clients, including you.

  • 2. Add a Fund Smart goal

    Build your optimal portfolio using best-in-class funds at low cost with Fund Smart. Select your funding type — Cash, CPF or SRS.

  • 3. Choose from 200+ funds

    Explore our curated range of funds across asset classes, geographies, sectors, and styles. Our platform also guides you with real-time data on fund characteristics, like holdings and performance, to help you make better decisions.

  • 4. Investing better, at your fingertips

    Invest in a single fund or build a portfolio of up to eight funds. There is no limit to the number of portfolios you have on Endowus. Monitor your performance and manage your investments online.


Nordea Asset Management

Founded in 2001 and headquartered in Copenhagen, Nordea Asset Management (NAM) is part of the Nordea Bank Group, the largest financial services group in the Nordic region. As of 30 September 2022, the firm managed EUR237 billion across global asset classes for sophisticated investors around the world.  The firm manages a range of strategies across Fixed Income, Equity, Multi-Asset and Alternatives.

In addition to being the leading investment manager in the Nordic Region, Nordea has a global presence of 18 offices, strategically located in the major financial cities across Europe, the Americas (including Latin America) and Asia. A total of 900 people are employed in asset management, of which 1/3 are dedicated investment specialists within four investment centres in Bergen, Copenhagen, Helsinki and Stockholm.  Nordea’s Singapore office represents our regional Asian hub, where we have dedicated distribution and client service personnel to help service our Asia based clients.

Our success is based on a sustainable and unique multi-boutique approach that combines the expertise of specialised internal boutiques with exclusive external competences allowing us to deliver performance in a stable way for the benefit of our clients.


A pioneer in ESG: Nordea is a recognised leader in ESG and Sustainability, where we began our ESG journey over 30 years’ ago with our first sector-screened strategy in 1988. Since then, we have established a strong Responsible Investment governance framework,  and our Responsible Investments (RI) team is one of the largest in Europe.  Nordea continues to develop innovative solutions in ESG and works to deliver returns responsibly.  

  • Fundamental bottom-up research is our core expertise, finding fundamental inefficiencies in the market over a full investment cycle. 
  • Our RI team created a decade ago, which is among the largest in Europe. Along with the Nordea sustainable finance team this translates into around 30 professionals focusing on sustainable finance and RI matters
  • Our proprietary ESG scoring model was developed 9 years ago and has been continuously enhanced since then. Our model is key to understanding tomorrow’s winners. 
  • Our ESG integration is one of the most advanced in the market. The ESG profile of a company has a direct impact on our internal valuations of our holdings, highlighting the effective partnership between the RI and Portfolio Management teams.

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Nordea Asset Management

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