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  • 1. Create an Endowus account

    Onboard online in 10 minutes. When you create an Endowus account, we’ll create a trust account in your own name at UOB Kay Hian, Singapore’s largest broker. This trust account will handle your assets and process the transactions you make on the Endowus platform.

    You get the ease of use of the Endowus platform, and the trust that UOBKH brings to all its clients, including you.

  • 2. Add a Fund Smart goal

    Build your optimal portfolio using best-in-class funds at low cost with Fund Smart. Select your funding type — Cash, CPF or SRS.

  • 3. Choose from 200+ funds

    Explore our curated range of funds across asset classes, geographies, sectors, and styles. Our platform also guides you with real-time data on fund characteristics, like holdings and performance, to help you make better decisions.

  • 4. Investing better, at your fingertips

    Invest in a single fund or build a portfolio of up to eight funds. There is no limit to the number of portfolios you have on Endowus. Monitor your performance and manage your investments online.


T. Rowe Price

Founded in 1937, Baltimore-based T. Rowe Price Group, Inc. ( is a global investment management organization with USD 1.69 trillion in assets under management as of 31 December 2021. With 806 investment professionals and local presence in 16 countries, the organization provides a broad array of mutual funds, subadvisor services, and separate account management for individual and institutional investors, retirement plans, and financial intermediaries. T. Rowe Price’s disciplined, risk-aware investment approach focuses on diversification, style consistency, and fundamental research.As of 31 December 2021. Firmwide AUM includes assets managed by T Rowe Price Associates, Inc and its investment advisory affiliates The acquisition of Oak Hill Advisors (completed on 29 December 2021 included USD 46.9 billion of fee basis AUM which are reflected in the firm’s AUM at 31 December 2021.


The following key strengths are competitive advantages that distinguish T. Rowe Price from other firms:

Tenured Investment Team. Through the cultivation of a rigorous hiring and mentoring process, a collaborative culture, and an intelligent remuneration structure, we have achieved a record of professional tenure that is among the strongest in our industry. For example, T. Rowe Price portfolio managers average 22 years of investment experience (Equity, Fixed Income, and Multi-Asset Portfolio Managers) as of 31 December 31. Lengthy tenure helps ensure the consistency and integrity of the investment process.

Focus on Proprietary Research. T. Rowe Price believes that original, in-house research is the primary driver of value-added active management. We have 390* research professionals stationed around the world, gathering information on the companies they follow. They interact extensively across sectors and asset classes, promoting a broad perspective that supports well-informed investment conclusions. In addition, dedicated ESG specialists in our Responsible Investing and Governance teams collaborate closely with our investment professionals and use proprietary evaluation processes to identify and analyze the impact of ESG factors on our investments.

Emphasis on Risk Management. Risk management is paramount in the portfolio construction and monitoring process. Well-diversified portfolios can help guard against excessive volatility, as does the deep company-specific knowledge of our research analysts. T. Rowe Price puts a premium on achieving strong risk-adjusted performance for our clients.

Experience in Emerging markets. We have invested in emerging markets for decades since 1980. Our demonstrated track record across markets lends confidence to investors. We manage over USD 26.55 billion of assets** in China related equities, covering both on-and off-shore securities.

*17 sector portfolio managers, 204 investment analysts/credit analysts, 80 associate research analysts, 60 quantitative analysts, and 29 specialty analysts as of 31 December 2021. Figures include research professionals in T. Rowe Price Associates, Inc. and its investment advisory affiliates, including T. Rowe Price Investment Management, Inc.

**As of 31 December 2021.

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