Leap into prosperity this CNY 💰     Get an $88 head start to growing your wealth.

Leap into prosperity this CNY 💰Get an $88 head-start to growing your wealth.

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Cash & SRS investing conveniently on one award-winning platform

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Choose from hundreds of funds with no sales charges

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Lower your costs by up to 1% per year

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Licensed by MAS with assets held in your own name at UOB Kay Hian

Access top Pictet funds among the 200+ best-in-class unit trusts now available on Endowus Fund Smart

Invest on Fund Smart in just a few clicks

  • 1. Create an Endowus account

    Onboard online in 10 minutes. When you create an Endowus account, we’ll create a trust account in your own name at UOB Kay Hian, Singapore’s largest broker. This trust account will handle your assets and process the transactions you make on the Endowus platform.

    You get the ease of use of the Endowus platform, and the trust that UOBKH brings to all its clients, including you.

  • 2. Add a Fund Smart goal

    Build your optimal portfolio using best-in-class funds at low cost with Fund Smart. Select your funding type — Cash, CPF or SRS.

  • 3. Choose from 200+ funds

    Explore our curated range of funds across asset classes, geographies, sectors, and styles. Our platform also guides you with real-time data on fund characteristics, like holdings and performance, to help you make better decisions.

  • 4. Investing better, at your fingertips

    Invest in a single fund or build a portfolio of up to eight funds. There is no limit to the number of portfolios you have on Endowus. Monitor your performance and manage your investments online.



We are an independent asset manager, overseeing more than USD 237 billion (as of 31 December 2022) of investments across a range of equity, fixed income, alternative and multi asset products. Our clients are some of the world’s largest pension funds, financial institutions, sovereign wealth funds, intermediaries and their clients.

Our purpose is to build responsible partnerships with our clients, colleagues, communities and the companies in which we invest.

We are part of the Pictet Group, an investment-led services group founded in Geneva in 1805 whose unique partnership structure has provided the stable foundation for our long-term thinking. Pictet Asset Management has been selected as the Best Fund Provider in Thematic Equity category for 6-time by Asian Private Banker’s Asset Management Awards For Excellence*.



Our approach

Partnering with our clients

We want to be the investment partner of choice for our clients and always strive to meet their changing needs. To us, this means giving them our undivided attention, offering pioneering strategies and excellent client service. At every step of the journey, responsibility is central to our way of thinking.

Our investment philosophy

We are active managers with a strong focus on valuation across equity, credit, sovereign debt and currencies. We are innovators, always seeking new sources of alpha. Risk management an integral part of our decision-making process. What differentiates us from our competitors? Our independence, our capacity to innovate and our focus on client service.

Our capabilities

We offer our customers solutions focused around our strategic capabilities:

Thematics - Driven by Megatrends

From the 1990s onwards, our innovative thematic equity strategies have looked beyond benchmarks to offer investors the opportunity to capitalise on the most powerful trends shaping our world.

Alternatives - Ambitious returns, risk controlled

By leveraging our core strengths of active and prudent portfolio management, our alternatives strategies seek to optimise investor returns whilst meeting their risk tolerance.

Multi asset - Mastering asset allocation

Pictet has been championing diversified portfolios since 1967**. Building on this expertise, our Multi Asset teams deploy outlook-driven and tactical allocation to generate attractive returns over the course of an economic cycle.

Emerging markets - Deep and broad knowledge

As early entrants into emerging markets we combine deep market knowledge with a disciplined approach to risk. We have created a diverse range of bond, equity and alternatives strategies that aim to help investors capitalise on the dynamism of the emerging world.

* Source: Asian Private Banker, 2016-2023. The accolade is awarded to a fund house that manages at least one actively managed thematic strategy, and based on a particular theme or trend.

** Refers to the first institutional multi-asset mandate managed by the Pictet Group prior to the creation of Pictet Asset Management in 1980 as dedicated asset management entity of the Group. The team managing the mandate transferred to Pictet Asset Management.

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