Leap into prosperity this CNY 💰     Get an $88 head start to growing your wealth.

Leap into prosperity this CNY 💰Get an $88 head-start to growing your wealth.

Invest now on

Grow all your wealth

Cash & SRS investing conveniently on one award-winning platform

0% sales charges

Choose from hundreds of funds with no sales charges

100% Cashback on trailer fees

Lower your costs by up to 1% per year

Safety first

Licensed by MAS with assets held in your own name at UOB Kay Hian

Access top Aviva funds among the 200+ best-in-class unit trusts now available on Endowus Fund Smart

Invest on Fund Smart in just a few clicks

  • 1. Create an Endowus account

    Onboard online in 10 minutes. When you create an Endowus account, we’ll create a trust account in your own name at UOB Kay Hian, Singapore’s largest broker. This trust account will handle your assets and process the transactions you make on the Endowus platform.

    You get the ease of use of the Endowus platform, and the trust that UOBKH brings to all its clients, including you.

  • 2. Add a Fund Smart goal

    Build your optimal portfolio using best-in-class funds at low cost with Fund Smart. Select your funding type — Cash, CPF or SRS.

  • 3. Choose from 200+ funds

    Explore our curated range of funds across asset classes, geographies, sectors, and styles. Our platform also guides you with real-time data on fund characteristics, like holdings and performance, to help you make better decisions.

  • 4. Investing better, at your fingertips

    Invest in a single fund or build a portfolio of up to eight funds. There is no limit to the number of portfolios you have on Endowus. Monitor your performance and manage your investments online.



Aviva Investors is the global asset management arm of Aviva PLC, a multinational financial services company that combines an insurance heritage, investment capabilities and sustainability expertise to deliver wealth and retirement outcomes that matter most to investors. The roots of Aviva’s asset management business can be traced back to 1971 in the UK. At Aviva Investors we aim to combine global intelligence with local insight. Aviva Investors have operations spanning 19 locations globally. We manage over SGD 488.74 billion across a range of asset classes and employ over 1500 employees including over 420 investment professionals.

Source: Aviva Investors as of 30 Sep 2021. 


Insurance Asset Risk’s awards 2021:

  • Stewardship Initiatives of The Year
  • Real Assets Manager of the Year

UN PRI 2020:

  • A+ for Strategy & Governance

ShareAction in 2021:

  • Top 7 global asset managers for voting on environmental and social issues


We believe in the power of integration and empowering investors to have greater confidence in their investment decisions and outcomes. Our investment approach follows five key pillars.

Informed risk, effectively managed

We manage risk with discipline and rigour. By combining our extensive experience and unique insights, we reach an informed view on every decision throughout the whole investment process.

Actively responsible

We promote sustainable business practices in global markets, encouraging greater    transparency and better corporate governance. This helps us to reduce risk and strive to enhance the long-term value of your investments.

Conviction for the long term

Everything we do is driven by our long-term perspective and our focus on building strategies and funds that are built to last. This ensures we develop long-lasting partnerships with our clients.

Inspired by our clients' needs

By listening to your aspirations and understanding the challenges you face, we aim to create the strategies and funds that focus on delivering the specific outcomes you need.

Collaborate to innovate

Our global business acts as one team. By bringing together our knowledge, skill and creativity across major asset classes, disciplines and regions globally we can unearth great investment opportunities for you.

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