Innovators in asset management
Combining decades of expertise with forward-thinking strategies to deliver dynamic, sustainable, and high-performance investment solutions.
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About
RBC BlueBay
RBC BlueBay Asset Management (RBC BlueBay) represents the combined businesses of RBC Global Asset Management (RBC GAM) and BlueBay Asset Management, outside of North America.
The firm was formed when the legal entities of RBC Global Asset Management U.K. and BlueBay Asset Management operationally came together in 2023. Prior to this, BlueBay Asset Management was founded in 2001 originally a credit specialist hedge fund, making it one of Europe’s first specialist credit asset managers. With the firm later expanded its long-short offering to include long only strategies, taking the view that the merging of the two investment styles enabled it to potentially generate outperformance in all market environments for clients. Whilst RBC Global Asset Management U.K. (originally known as Royal Trust Global Investment Group) was founded in 1996. From its London office, the team managed and co-managed European and international equities, alongside colleagues based in Tokyo and Hong Kong.
Today, RBC BlueBay manages over $USD534 billion globally in assets as of June 2025. We specialize in delivering innovative investment solutions across asset classes, including equities, fixed income, and alternatives, for a diverse client base of institutional investors, financial intermediaries, and high-net-worth individuals.
With a global presence spanning 8 offices worldwide, and supported by over 1,650 dedicated professionals, RBC BlueBay combines international reach with local expertise to deliver tailored strategies that align with our clients’ evolving needs. Our solutions-driven approach empowers clients by providing direct access to our expert investment teams, fostering transparency, collaboration, and trust. By partnering closely with our clients, we design and customize investment products that help them achieve their goals while navigating the complexities of global markets.
RBC BlueBay’s value proposition lies in our ability to combine deep market insight with a relentless focus on innovation and sustainability. ESG integration is embedded across our investment process, ensuring that we deliver not only financial performance but also meaningful impact.
At RBC BlueBay, we pride ourselves on evolving with our clients, fostering a culture of inclusion, and delivering thoughtful, innovative solutions that consistently drive better outcomes. With a legacy of expertise and a forward-thinking approach, we stand as a trusted partner for investors seeking to turn ambition into achievement.
Awards
Why
RBC BlueBay
RBC BlueBay’s BlueBay Fixed Income platform combines decades of expertise with a forward-thinking approach to active fixed income investing. The team specialize in key asset classes such as corporate credit, emerging markets debt, and multi-asset strategies, offering tailored solutions to meet the diverse needs of our clients.
Our equities teams are made up primarily of four specialist desks: Asian, Global, European, and Emerging Markets. Each team taken their own unique approach but have commonalities in how they manage money with their bottom-up stock picking approach focussed on high-quality companies that align with each team’s top-down structural themes.
Partnering with RBC BlueBay means gaining access to a firm that blends innovation, precision, and decades of proven expertise. We are dedicated to delivering thoughtful strategies, transparent processes, and meaningful outcomes to help our clients achieve their financial goals in a constantly evolving investment landscape.

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